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Asia-Pacific B2C E-Commerce Market 2019

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Description

Countries Covered: Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, Vietnam

Pages: 225

Publication Date: 30/09/2019

Questions Covered in the report:
How large is Asia-Pacific’s retail E-Commerce market in 2019?
What are the largest and the fastest growing online retail markets in Asia-Pacific?
Who are the leading E-Commerce merchants in the top markets of Asia-Pacific?
What are the preferred payment methods of online shoppers in this region and how do they vary by country?
What are the key online shopping trends in Asia-Pacific?

Key findings:

Asia-Pacific strengthens its leadership in global E-Commerce sales

Online retail sales in Asia-Pacific to expand by one-quarter in 2019

The B2C E-Commerce market in Asia-Pacific is the largest in the world, accounting for more than one-half of global online sales. Despite this vast size, Internet retail sales in Asia-Pacific remain on the growth path, driven by the untapped market potential in the countries of Southeast Asia and India, as well as the continuing expansion of the well-advanced digital markets in China and South Korea. By the end of 2019, online retail revenues in Asia-Pacific are projected to rise by around one-quarter, according to a forecast cited by yStats.com.

B2C E-Commerce market leaders in Asia-Pacific

Asia-Pacific has three out of the world’s top five online retail markets. China is the E-Commerce sales leader, followed by Japan and South Korea. India, while lagging behind the three champions in terms of the market size, outpaces the rest by the growth rate, with sales to rise by more than 30% in 2019. Rapid growth rates are also expected in the countries of Southeast Asia, led by Indonesia, Vietnam and Thailand, according to the latest figures included in the yStats.com report.

Asia-Pacific’s Top E-Commerce market trends

The B2C E-Commerce markets across Asia-Pacific are becoming increasingly mobile. In South Korea more than one-half of all online retail sales is generated through mobile apps and websites, and in China this figure is already at around three-quarters. Another major trend is the rise of social commerce. Consumers in Southeast Asia especially display a growing tendency to use social networks and messaging apps to shop online.

Largest E-Commerce companies in Asia-Pacific

By far the largest E-Commerce companies in Asia-Pacific are China’s Alibaba Group and JD.com. The two companies have grown to become not only the biggest among the online pure-plays, but also the region’s top retailers overall, according to a ranking of the top 10 retailers included in the yStats.com report. US-based Amazon.com is another prominent player. Other major domestic and sub-regional forces include Rakuten in Japan, Coupang in South Korea, Flipkart in India, Lazada in Southeast Asia and Woolworths in Australia and New Zealand.

1. Management Summary

2. Regional Overview

  • Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2019f
  • Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2018 & 2019f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales Growth, in %, by Argentina, Canada, China, India, Indonesia, Malaysia, Mexico, Philippines, Russia, South Korea and Worldwide, 2019f vs. 2018
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
  • Share of B2C E-Commerce Sales in Asia-Pacific Made Through Marketplaces, in %, 2018
  • Top 10 Retailers in Asia-Pacific, by Sales, in USD billion, 2017 & 2018

3. Advanced Markets

3.1 Japan

3.1.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.1.2. Trends

  • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2018
  • C2C E-Commerce Sales, in JPY billion, 2016-2018
  • Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2016-2024f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f

3.1.3. Sales & Shares

  • B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2018
  • B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2017-2024f

3.1.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2018
  • Online Shopper Penetration, in % of Internet Users, 2018

3.1.5. Products

  • Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
  • B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2017 & 2018
  • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018

3.1.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.1.7. Delivery

  • Last Mile Delivery Market Size, in JPY billion, 2015 – 2020f

3.1.8. Players

  • Top E-Commerce Platforms Used, in % of Online Shoppers, 2018

3.2. South Korea

3.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, September 2019

3.2.2. Trends

  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2017-2018 & H1 2019
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019

3.2.3. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2017-2018 & H1 2019
  • B2C E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018-2023f

3.2.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2013 – 2018
  • Online Shopper Penetration, by Device, in % of Internet Users, 2017 & 2018

3.2.5. Products

  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • Retail E-Commerce Sales by Product Category, in KRW billion, 2017, 2018 & H1 2019

3.2.6. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018

3.2.7. Delivery

  • Share of Online Shoppers Who Would be Willing to Change Their Main Online Store if Another Store Offered Express Shipping Options, in %, April 2019

3.2.8. Players

  • Overview of B2C E-Commerce Players, September 2019
  • Revenues and Operating Profits/Losses of Selected Leading E-Commerce Players, in KRW billion, and Year-on-Year Change, in %, 2018
  • Average Monthly Online Spending, by Six Selected E-Commerce Platforms and Total Average, in % of Online Shoppers, May 2019
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, August 2019

3.3. Australia

3.3.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.3.2. Trends

  • Top Online Sales Events, by Online Shopper and Online Retailer Participation, in %, April 2019
  • Webrooming and Showrooming Penetration, in % of Consumers, 2019e
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018

3.3.3. Sales & Shares

  • Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2018
  • B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, July 2017 – July 2019

3.3.4. Internet Users & Online Shoppers

  • Online Shopper Penetration, in % of Households, 2018

3.3.5. Products

  • Breakdown of Online Spending by Merchant Segment, in %, 2018

3.3.6. Payment

  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018

3.3.7. Delivery

  • Express Shipping Share of E-Commerce Deliveries, by Week Before Christmas and Average For All Other Weeks, in %, 2018

3.3.8. Players

  • Top 10 Most Visited Retail Websites, by Total Number of Visits, in millions, by Desktop and Mobile, Q1 2019

3.4. New Zealand

3.4.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.4.2. Trends

  • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

3.4.3. Sales & Shares

  • B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
  • E-Commerce Share of Retail Sales, in %, 2018

3.4.4. Internet Users & Online Shoppers

  • Online Shopper Penetration, in % of Internet Users, October 2018

3.4.5. Products

  • Breakdown of Online Spending by Merchant Segment, in %, 2018

3.4.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.4.7. Delivery

  • Top Criteria for Choosing an Online Store, incl. Delivery-Related, in % of Online Shoppers, 2018

3.4.8. Players

  • Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

3.5. Singapore

3.5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

3.5.2. Trends

  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018

3.5.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, April 2019

3.5.4. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 – 2018e
  • Online Shopper Penetration, in % of Internet Users, May 2018

3.5.5. Products

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

3.5.6. Payment

  • Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018

3.5.7. Delivery

  • Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e

3.5.8. Players

  • Overview of B2C E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019

4. Emerging Markets

4.1. China

4.1.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, August 2019

4.1.2. Trends

  • M-Commerce Sales, in USD billion, 2018 & 2023f
  • Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2018
  • Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 – 2021f
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
  • Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018

4.1.3. Sales & Shares

  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2020f & 2023f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2023f

4.1.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2018
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 – 2018

4.1.5. Products

  • Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
  • Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 – 2021f

4.1.6. Payment

  • Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
  • Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018

4.1.7. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 – 2018

4.1.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 – Q2 2019

4.2. India

4.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, September 2019

4.2.2. Trends

  • Mobile Internet Users, in millions, October 2015, December 2016, 2017 & 2018
  • Retail M-Commerce Sales, in USD billion, 2018 & 2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018

4.2.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2023f & 2026f – 2027f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2016-2018e, 2021f, 2023f & 2026f

4.2.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, by Urban and Rural, 2017 – 2019e
  • Internet Penetration, by Urban, Rural and Total, in % of Population, December 2018
  • Online Shopper Penetration, in % of Internet Users, by Two Comparative Estimates, 2017 – 2018, 2023f & 2027f

4.2.5. Products

  • Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
  • Online Grocery Market, in USD billion, and Penetration, in % of Total FMCG Market, 2016 – 2017 & 2020f

4.2.6. Payment

  • Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
  • Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
  • Top 3 Mobile Payment Services, in % of Monthly Transactions, March 2019

4.2.7. Delivery

  • Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2018

4.2.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • E-Commerce Gross Sales, in USD billion, by Amazon and Flipkart, 2018 & 2023f

4.3. Indonesia

4.3.1. Overview

  • B2C E-Commerce Market Overview, May 2019

4.3.2. Trends

  • Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
  • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
  • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
  • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

4.3.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2019f

4.3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019

4.3.5. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018

4.3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018

4.3.7. Delivery

  • Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e

4.3.8. Players

  • B2C E-Commerce Players Overview, May 2019
  • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
  • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018

4.4. Vietnam

4.4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, August 2019

4.4.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018

4.4.3. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f

4.4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Population, 2017-2022f
  • Online Shopper Penetration, in % of Internet Users, 2018e

4.4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2018

4.4.6. Payment

  • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018

4.4.7. Delivery

  • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018

4.4.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
  • Websites Used for Online Shopping, in % of Online Shoppers, 2018

4.5. Thailand

4.5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, May 2019

4.5.2. Trends

  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

4.5.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

4.5.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2018e
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018

4.5.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

4.5.6. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

4.5.7. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018

4.5.8. Players

  • Overview of E-Commerce Players, May 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018

4.6. Malaysia

4.6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

4.6.2. Trends

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
  • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019

4.6.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018

4.6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 – 2018
  • Online Shopper Penetration, in % of Internet Users, 2018

4.6.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018

4.6.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

4.6.7. Delivery

  • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

4.6.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

4.7. Philippines

4.7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

4.7.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018

4.7.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

4.7.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2018e
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e

4.7.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

4.7.6. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018

4.7.7. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018

4.7.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • 11 Street Co Ltd
  • Amazon Seller Services Pvt. Ltd.
  • Argomall Inc.
  • CP Group
  • Dien May Xanh
  • FPT Corporation
  • Flipkart Online Services Pvt. Ltd.
  • GOME Electrical Appliances Holding Ltd
  • Lazada Group SA
  • Lotte Group
  • Ola Electric Mobility Pvt Ltd
  • Paytm Mobile Solutions Pvt. Ltd.
  • PhonePe Internet Pvt Ltd
  • Qoo10 Pvt. Ltd
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Bukalapak.com
  • Coupang Corp.
  • E-Commerce China Dangdang Inc.
  • Facebook Inc
  • Foodpanda GmbH
  • JD.com Inc
  • Lelong.my
  • Naver Corp.
  • One Mobikwik Systems Pvt. Ltd.
  • Payzapp
  • Pinduoduo Inc.
  • SK Telecom Co. Ltd.

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