1. Management Summary
2. Global Developments
• Travel Market Overview and Trends, July 2022
• International Departures, in % of 2019 Levels, 2022e-2025f
• Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
• Share of Respondents Who Prefer to Book Their Travel Needs via One Website, in %, 2022
• Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
• Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
• Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
• Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
• Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
• Cart Abandonment Rate in the “Airlines” Category Compared to Selected Industries, in %, 2021
• Cart Abandonment Rates for Online Travel Websites, incl. “Airline”, in % of Online Travel Website Users, 2021
• Revenue of the Top 5 Travel Websites, in USD billion, 2021
• Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
• Online Booking App Users, in billions, 2017-2021
• Hotel and Resort Booking Revenues, in USD trillion, 2017-2022f
• Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
• Top 5 Accommodation and Hotel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
• Market Share of Online Travel Agency Booking Applications, in %, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Breakdown of Air Travel Bookings by Device, in %, 2021
• Share of Families Who Find Comparing Offers Difficult and Time Consuming When Searching and Booking Flights, in %, 2021
• Share of Families Who Do Not Enjoy Booking Trips (incl. Flights), in %, 2021
• Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
3. North America
3.1. USA
• Online Travel Agencies Gross Bookings, in USD billion, 2019, 2021 & 2022f
• Online Hotel Gross Bookings, in USD billion, and Breakdown by Direct and OTA, in %, 2019, 2021 & 2023f
• Breakdown of Travel Gross Bookings, by Segment, in %, and Gross Booking Value per Segment, in USD billion, incl. Airline, 2021e
• Breakdown of Online Hotel Bookings by Direct Bookings and OTAs, in %, 2021 & 2023f
• Breakdown of Online Travel Gross Bookings by Segment, incl. Hotel, in %, 2021e
• Channels Used to Make Accommodation Bookings, in % of Respondents, 2021
• Top 10 Hotel Booking Channels, incl. OTAs and Direct, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, USA’s Share of Total Visits, in %, USA’s Number of Visits, in millions, June 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
• Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
• Fastest Growing Online Travel Agency Apps, in % Y-O-Y App Session Growth, Q4 2021
• Market Share of Online Booking Applications, in %, 2021
• Gross Direct Airline Bookings Made Via Mobile Devices, in USD million and Mobile Share of Direct Online Gross Booking in %, 2019-2025f
• Top 5 Features of Travel Credit Cards, in % of Respondents, August 2021
• Share of Individuals Planning to Purchase Travel Products (incl. Accommodation), in % of Population, September 2021 vs September 2020
• Breakdown of Corporate Air Travel Booking by Online and Offline, in %, 2024f
• Share of Online Air Gross Bookings Through Online Travel Agencies, in % of Online Air Gross Bookings, 2021
• Top 3 Complaints Regarding Airlines, in % of Travelers, 2021
• Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021
4. Asia-Pacific
4.1. Regional
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Online Travel Gross Bookings, in USD billion, 2019 & 2024f
4.2. China
• Online Travel Bookings, in CNY trillion, 2020 & 2021e
• Breakdown of Online Travel Gross Merchandise Value by Direct and OTA, in %, 2021
• Online Travel Agencies Gross Merchandise Value, in CNY billion, Y-O-Y Change in %, 2019-2022f
• Factors Online Travel Bookers Pay Attention to, in % of Online Travel Bookers, 2021
• Top 5 Online Travel Websites by Monthly Active Users, in millions, 2021
• Top 5 OTAs by Market Share, in % of Online Travel Agencies Sales, 2021
• Breakdown of Online Travel Ticket GMV by Segment, in %, and Online Share of GMV in Each Ticket Segment, in %, 2021
• Gross Merchandise Value of Online Accommodation Market, in CNY billion, in % Y-O-Y Change, 2019-2022f
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Online Share of Total Air Travel Booking Revenue, in %, 2021 & 2025f
• Mobile Share of Online Air Travel Gross Bookings, in %, 2021 & 2025f
4.3. Japan
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Virtual Tour Sales, in JPY billion, 2020 & 2021e
• Reasons for Choosing Virtual Tours, in % of Respondents, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in millions, June 2022
4.4. India
• Total Travel Sales, in USD billion, and Breakdown by Channel, in %, 2020 & 2027f
• Top 10 Online Travel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• Airline Market Value, in USD billion, and CAGR, in %, FY 2020 & FY 2027f
• Breakdown of Airline Market Revenue, by Channel, in %, 2020 & 2027f
4.5. Australia
• Online Travel Bookings, in AUD million, And Year-on-Year Change, in %, 2018-2022f
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Australia’s Share of Total Visits, in %, Australia’s Number of Visits, in millions, June 2022
4.6. Indonesia
• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
4.7. Thailand
• Online Travel Gross Merchandise Value, in USD billion, 2021 & 2025f
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
4.8. Singapore
• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
4.9. Malaysia
• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
4.10. Vietnam
• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
4.11. Philippines
• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
5. Europe
5.1. Regional
• Online Share of Total Travel Bookings, in %, 2021 & 2025f
• Number of Guests in Short- Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
• Top 5 Accommodation and Hotel Booking Websites, by EU-5 Countries, June 2022
5.2. UK
• Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
• Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021
• Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
• Top 5 Travel Apps by Store Rank, by Apple App Store and Google Play Store, incl. “Air Travel”, August 2022
5.3. Germany
• Online Travel Agency Sales Growth Compared to Levels in the Same Period in 2019, in %, May – October 2022e
• Share of Adults Using the Internet to Search for Information Before Purchasing Goods and Services, by Category, incl. “Travel”, in % of Online Shoppers, 2021
• Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
• Use of Digital and Analog Channels to Book Travel, by Age Group, in % of Travelers, 2021
• Channels Used by Travelers to Book a Holiday, by Duration of Trips, in % of Travelers, 2021
• Top Reasons for Booking a Holiday Online, in % of Travelers, 2021
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
5.4. France
• Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers, 2021
• Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
• Top 10 Travel Sites, by Number of Visitors, in thousands, January 2022
• Online Channels Used to Book Flight Tickets, by Age Group, in % of Travelers, by Age Group, 2021
• Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022
5.5. Italy
• Share of Online Bookings Concluded Directly on the Website of the Hotel/ Private Accommodation, in % of All Accommodation Bookings, 2019 – 2021
• Mobile Share of Supplier-Direct Online Gross Travel Bookings, in %, 2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
5.6. Spain
• Goods and Services Bought Online, incl. “Travel”, in % of Online Shoppers, 2020 & 2021
• Top 5 Booking Channels, in % of Travel Reservations, 2021
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022
5.7. Netherlands
• Top 5 Travel and Tourism Websites, by Visits*, May 2022
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
5.8. Russia
• Travel Revenue Generated from Online Channels, in %, 2024f
• Travel Revenue Generated from Online Channels, in %, 2024f
• Top 5 Travel and Tourism Websites, by Visits, May 2022• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, June 2022
5.9. Poland
• Share of Travelers Booking Their Trips via OTAs, in %, Q4 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, Poland’s Number of Visits, in millions, June 2022
6. Latin America
6.1. Regional
• Online Travel Sales, in USD billion, 2019-2020 & 2024f
6.2. Brazil
• Online Travel Penetration Rate, in %, 2023f
• Top 5 Travel and Tourism Websites Ranked by Visits*, May 2022
• Top 5 Accommodation Booking Websites, by Website Rank, July 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022
6.3. Mexico
• Breakdown of the Channels Used to Purchase Travel Related Products and Services, in % of Travelers, 2021
• Payment Methods Used By Travelers Book Travel Online, in % of Digital Travelers, 2021
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022
6.4. Argentina
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, Argentina’s Number of Visits, in millions, July 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022
7. Middle East & Africa
7.1. Regional
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
7.2. UAE
• Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
• Top 5 Most Visited Travel and Tourism Websites Ranked by Visits*, June 2022
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE’s Share of Total Visits, in %, UAE’s Number of Visits, in millions, June 2022
• Online Air Travel Revenue, in USD million, 2020 & 2021
7.3. Saudi Arabia
• Top 5 Most Visited Travel and Tourism Websites, by Total Visits in millions, June 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, August 2022
7.4. South Africa
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE’s Share of Total Visits, in %, UAE’s Number of Visits, in millions, June 2022
• Online Air Travel Revenue, in USD million, 2020 & 2021