While B2C E-Commerce throughout Europe continues to grow, online shoppers across the Old Continent are showing a clear preference for purchasing clothing and travel and accommodation services online. Those two categories dominated the online purchases across the European Union, with each being bought by over half of active online shoppers…

The Commonwealth of Independent States (CIS) countries have seen significant development of B2C E-Commerce in recent years. Growing Internet and online shopper penetration spur the growth of online retail off a low base. One trend which prevails among most states is the importance of clothing, shoes, accessories and related items…

Eastern Europe remains among the less developed regions for B2C E-Commerce worldwide, and therefore shows significant potential for growth, while the factors driving it vary among countries, from rising consumer confidence to increased Internet and online shopper penetration rates. Within the continent, Eastern Europe remained well below Western Europe in…

The Polish B2C E-Commerce market is in its emerging stage, with the levels of Internet penetration, online shopper penetration and spending continuously rising and driving the growth of the market but still lagging behind the more advanced European markets. In 2015, B2C E-Commerce was estimated to account for around 5%…

B2C E-Commerce in Russia is forecasted to continue rising, despite the economic downturn in the country. The majority of forecasts remain optimistic, with most expecting the period from 2016 onwards to bring significant growth. Cross-border online shopping is one of the main drivers of B2C E-Commerce in Russia. The share…

With increasing Internet access worldwide, the ability of individuals to acquire information about products and services online is also improving. Internet services such as comparison websites and applications, shopping agents, shopping engines and aggregators often serve for this purpose, but their adoption and use varies significantly by region, country and…

North America is the second largest B2C E-Commerce region globally. Within this region, Canada remains behind the USA in terms of size of the B2C E-Commerce market, relative share of B2C E-Commerce of total retail sales, as well as online shopper penetration. Nevertheless, Canada ranks among the top 10 global…