Sample Report: Global Online Travel, Accommodation & Airline Booking Markets 2024

Description

Region : Global

Countries Covered: U.S.

Pages: 121

Publication Date: 20.11.2024

Questions Covered in the report:

• How is AI transforming the travel planning experience for consumers?
• What is the expected revenue for the global airline industry in 2024?
• What role do digital payments and wallets play in the travel and airline sectors?
• What percentage of global travel bookings were made online in 2023?
• What are the most popular booking channels among travelers today?

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Key Findings:

Online Travel Bookings to Reach 65% of Global Market by 2026, Says New Report.

Online Travel Market to Exceed €1 Trillion by 2032

Digital platforms are reshaping the global online travel market, with Online Travel Agencies (OTAs), social media, and mobile apps leading the way. By 2026, 65% of global travel bookings are expected to be made online. Mobile technology is a major growth driver, with mobile devices accounting for over half of traffic to travel and hospitality websites in 2023. Global data in 2024 highlights the growing role of AI in travel planning, with around 20% of travelers in South Korea and in Germany reporting they have used AI tools and found them helpful. As Yücel Yelken notes, "AI, sustainability, and hyper-personalization are reshaping online travel by automating services, offering eco-friendly options, and tailoring experiences to individual preferences."

Accommodations Market Sees Surge in Mobile and OTA Bookings

The accommodations market is experiencing a shift toward mobile-first booking preferences and digital innovation. Mobile devices accounted for over one-third of global accommodation bookings in 2023, driven by consumer demand for convenience and last-minute flexibility. Leading OTAs like Booking.com and Airbnb continue to dominate the market, reporting robust revenue and booking growth.

Airline Industry Adapts to Evolving Digital and Consumer Trends

The airline booking market reflects a similar digital transformation, with over 70% of global passengers estimated to have booked the majority of flights online in 2024. Mobile apps and airline websites dominate as preferred channels, offering streamlined booking and flexible options. Payment methods are diversifying, with digital wallets and instant payment solutions gaining traction, especially among younger travelers.

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Discover More: Contact Us to Access the Full Report!

For deeper insights into these trends and more, contact us today at Press@ystats.com to access the complete "Global Online Travel Market Insights 2024" report.

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Table of Content:

1. Key Takeaways
2. Management Summary
3. Global Online Travel  Market Insights  ‍

• Overview of Online Travel Market And Trends, October 2024 (1 of 2)
• Overview of Online Travel Market And Trends, October 2024 (2 of 2)
• Online Travel Market Size, in USD billion, 2023 & 2024e & 2032f
• Share of Online Travel Bookings Making Up Total Travel Bookings, in %, 2023 & 2026f
• CAGR of Online Travel Market Bookings, in %, 2023-2026f
• Online Travel Market Size, in USD trillion, 2023 & 2027f
• Online Travel Agency Market Value, in USD trillion, 2023 & 2027f
• Online Travel Agency Market Expenditure, in USD billion, 2023 & 2027f
• Breakdown of Online Travel Agency Market Value, by Domestic vs International Trips, in %, 2023 & 2027f
• Online Travel Agency Market Value, by Domestic vs International Trips, in USD billion, 2023 & 2027f
• Share of the U.S. Contributing to Online Travel Agency Market Value, in %, 2023
• Share of Online Travel Consumers Who Are Always/Frequently Influenced by Digital Advancements of a Travel Service Or Product, in %, 2023
• Share of OTA’s Making Up the Total Travel Market, in %, 2024e
• Share of Travelers Who Find It Important to Have the Option to Book Their Entire Trip Online, in %, June 2024
• Share of Travelers Who Feel That It Is Important to Be Able to Book Their Entire Trip Online, by Generation, in % of Travelers, 2023e
• Number of “Hilton” Hotel Check-Ins Through App, in millions, June 2022 & June 2023
• Share of Travelers Who Want to Use a Digital Hotel Room Key, in %, June 2024
• Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, in %, 2023e
• Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, by Generation, in % of Travelers, 2023e
• Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly While Traveling Important, in %, 2023e
• Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly With On-Property Technology Important, by Generation, in % of Travelers, 2023e
• Share of Internet Users Who Visited Travel Websites And Used Travel Apps, in %, Q3 2023
• Share of Internet Users Who Use the Internet to Research Places And Travel, in %, Q3 2023
• Share of Internet Users Who Use the Internet to Research Places And Travel, by Age, in % of Internet Users, Q3 2023
• Top Sources of Trip Inspiration, in % of Travelers, February 2024
• Top Origins of Social Media Travel Inspiration, in % of Travelers, February 2024
• Share of Travelers Who State That Search Engine Results Play A Key Part In Their Trip Planning Journey, in %, February 2024
• Year-on-Year Growth of Online Bookings From Global Air Travel Providers, by Region, in % of Year-on-Year Growth, Q1 2024
• Share of Travelers Who Have Used AI And Found It Helpful When Planning for Travel, by Country, in % of Travelers, Q1 2024
• AI Use Cases in Travel, in % of Travelers, October 2023
• Share of Travelers Who Are Curious to Use AI When Planning a Trip, in %, October 2023
• Top 5 Resources Used in the 45 Days Leading Up To Booking Travel, in % of Travelers, April 2023
• Average Time Travelers Spent With Resources Used on the Path to Travel Purchase, in Minutes, April 2023
• Top 5 Use Cases of Social Media in the Path to Travel Purchase, in % of Travelers, April 2023
• Share of Frustration Experienced by Users During Sessions, by Industry, in %, October 2023
• Frustration Factors Experienced While Visiting Travel & Hospitality Websites, in % of Website Visitors, October 2023
• Internet Traffic Change, by Industry, in % of Year-on-Year Change, Q4 2023
• Breakdown of Travel & Hospitality Websites Traffic, by Device, in %, 2022 & 2023
• Breakdown of Travel & Hospitality Websites Traffic, by Marketing Channel, in %, 2022 & 2023
• Breakdown of Paid vs Unpaid Travel & Hospitality Websites Traffic, by Device, in %, December 2023
• Breakdown of New vs Returning Travel & Hospitality Websites Traffic, by Device, in %, December 2023
• Scroll Rate of Travel & Hospitality Websites, by Device, in %, December 2023

4.            Online Travel Accommodations Market Insights

4.1.         Global

• Total Revenue of Booking.com, in USD billion, 2022 & 2023
• Gross Travel Booking Value of Booking.com, in USD billion, 2022 & 2023
• Number of Annual Booking.com App Users, in millions, 2018-2023
• Airbnb Revenue Value, in USD billion, 2022 & 2023
• Airbnb’s Gross Bookings Value, in USD billion, 2022 & 2023
• Trip.com’s Corporate Travel Revenue, in USD million, Q1 2023 & Q1 2024
• Share of Hotel Reservations from Direct Bookings, in %, 2022 & 2023
• Share of Online Booking Revenue from Direct Channels, in %, 2023
• OTA, Direct, and Offline Hotel Bookings Making Up Total Bookings, in %, 2022 & 2023
• Share of Direct Bookings Making Up Total Hotel Bookings, in %, 2023
• Number of Travel App Downloads, in billions, 2022 & 2023
• Growth of Downloads of Travel Booking Apps from 2019, by app Type, in % of Growth, 2023
• Share of Potential AI Application Use of Hotels, in %, 2023
• Share of AI Technology Used by Hotels for Environmental Protection, in %, 2023
• Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
• Where Travelers Made a Travel Purchase for Their Most Recent Trip, in % of Travelers, April 2023
• Components That Travelers Who Booked Multiple Trip Components Booked First, in % of Travelers, April 2023
• Travel Guests Who Are More Likely Than Average to Be Influenced by Advertising, by Guest Type, in % of Travelers, April 2023
• Breakdown of Where Hotel Guests Booked Their Trip, in %, April 2023
• Share of Travelers That Are Most Likely to Visit an OTA Next After Visiting a Hotel Or Airline Website Or App, in %, April 2023
• Share of Travelers That Are Most Likely to Visit Another Travel Website Such as an Airline, Hotel, or Meta Travel Website Next After Visiting an OTA, in %, April 2023

‍4.2.         Europe

• Annual Growth of Guest Nights Booked via Top 4 Platforms, by Year, in % of Year-on-Year Growth, 2021 & 2022
• EU: Nights Spent in Short-Stay Accommodation Booked Via Online Platforms, in millions, Q2 2018-Q2 2024
• EU: Nights Spent in Short-Stay Accommodation Booked Via Online Platforms, in millions, in % of Month-on-Month Change, April 2024-June 2024
• EU: Most Popular Regions for Short-Term Rental Accommodation Booked Via Online Platforms, by Number of Nights, in millions, Q1 2024

4.3.         U.S.

• Share of Hotels Making Up OTA Gross Bookings, in %, 2023
• Breakdown of the Travel Booking Apps Market, in %, 2023

5.            Global Online Airline Booking Market Insights

• Overview of Airline and Airline Booking Market, November 2024
• Net Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024
• Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e
• Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e
• Breakdown of Online Sources Used for Airline Bookings, in %, 2024e
• Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e
• Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e
• Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e
• Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e
• Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e
• Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
• Resources Used Leading up to Travel purchase, in % of Travelers, April 2023
• Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023
• Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e
• Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e
• Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e
• Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e
• Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e
• Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e

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Companies Mentioned:

• Apple
• Google
• Hilton
• Google Flights
• Kayak
• Airbnb
• Viator
• GetYourGuide
• Booking.com
• Trip.com
• Expedia
• Tripadvisor

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