Description
Countries Covered: UK – Germany – France – Netherlands
Pages: 48
Publication Date: 26.09.2024
Questions covered in this report:
- What is driving the growth of the B2B marketplace landscape in Europe?
- Which B2B marketplace industry was the largest in Europe in 2023?
- What was the biggest threat faced by B2B marketplaces in Europe in 2024?
- Which European country had the most funded B2B marketplaces in 2023?
- What are some top B2B marketplaces players in Europe?
Key Findings:
Europe B2B E-Commerce Marketplaces 2024: Reveals Venture capital investment in European B2B marketplaces has soared, exceeding USD 2.1 billion in 2023-a deep dive By yStats.com
The Shift Towards Verticalization: Specialized B2B Marketplaces and Omnichannel Strategies
There’s been a shift towards verticalization, with specialized B2B marketplaces gaining traction in sectors like industrial machinery and contract manufacturing. Platforms like ManoMano, focused on building materials, are increasingly popular for offering tailored solutions to niche industries. This trend contrasts with broader approaches in traditional B2C marketplaces. Moreover, omni-channel strategies are redefining the B2B marketplace experience. Partnerships like Ankorstore and Comexposium—merging physical trade shows with digital commerce—offer hybrid models enabling seamless navigation between in-person and online sales channels.
Key Players Driving B2B Marketplace Innovation in Europe
Key players driving Europe’s B2B marketplace growth include eWorldTrade, offering a diverse range of products and trusted supplier networks; BigBuy, a major force in dropshipping and wholesale; Cdiscount, expanding its reach from France across Europe; and Alibaba, which continues to facilitate global trade with its extensive network and payment solutions. Allegro plays a crucial role in Central and Eastern Europe.Bottom of Form
The Role of AI and Digital Technologies in Accelerating B2B Marketplace Growth
The European B2B marketplace sector is experiencing rapid digital transformation. With over 250 active B2B marketplaces by 2023, the sector thrives despite economic challenges like the pandemic and geopolitical instability. A key trend is the adoption of artificial intelligence (AI). Niche platforms like Scoutbee use AI to transform procurement by offering real-time market data and access to broad supplier networks. These advancements help European businesses improve decision-making and better anticipate customer needs.
