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Europe Online Payment Methods 2022

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Description

Countries Covered: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine

Pages: 138

Publication Date: 19/07/2022

Questions Covered in the report:

  • What were the most preferred payment methods among select European countries as of November 2021?
  • What were the most popular financial service brands in the United Kingdom in Q1 2022?
  • Which payment method was the most used in B2C E-Commerce in Poland in 2021?
  • How many cross-border E-Commerce transactions were paid by bank card in Turkey in 2020 & 2021?
  • Which payment methods had a positive impact on online businesses in Bulgaria in 2021?

Key Findings:

Card and Mobile payments appeal to all generations of consumers in Europe: new yStats.com report.

The latest publication from Hamburg-based desk research company yStats.com titled “Europe Online Payment Methods 2022” offers insight into the European online payment methods market, through the analysis and summary of key figures, forecasts, and trends. Among other findings, the publication reveals that countries in Europe showed a preference towards online payment methods such as debit card or credit card, PayPal, or similar, and mobile app.

Digital payment methods are on the rise in Europe

It is evident that digital payment methods are taking over the payment market in Europe as, according to a survey referenced in the yStats.com report, all generations of consumers were found to make payments using card, mobile, and wearable devices, with only a small portion of surveyed consumers stating that they don’t use electronic payments. Payment methods used by surveyed consumers in Europe over the 12 months prior to July 2021 included contactless card, card, cash, and mobile contactless; although cash payments prevail, digital payments are catching up. Most European countries have developed a preference towards payments by card when making B2C E-Commerce purchases, whereas some localized variations exist. In Germany, Portugal, Croatia, and Italy, PayPal or a similar form of digital wallet was the most preferred payment method when making online purchases. The Netherlands preferred payments via mobile app, Sweden preferred payments by Invoice, and online shoppers in Denmark and Poland preferred to pay via direct bank payment. In Romania and Bulgaria, “Electronic Payments” were used by most online shoppers when paying for their domestic and cross-border E-Commerce purchases. Moreover, more than two-thirds of surveyed consumers would support mandatory acceptance of digital payments, and above 80% of merchants preferred accepting electronic payments over cash.

Online and digital transactions in Europe are increasing in number and value

In the United Kingdom, the total number of online card payment transactions done using debit and credit cards increased in the short span from Q3 2021 to Q4 2021. As the value of mobile and wearable payments in Italy increases, the value of digital payments was also seen to increase in 2021, reaching a value in the billions of Euros for both. Contactless payments made in Belgium experienced a notable growth from 2020 to 2021 and the number of contactless mobile transactions in Turkey reached a total of approximately 20 million. In Ukraine, the number of contactless card payment transactions increased by significantly from January 2021 to January 2022, as spelled out in the yStats.com report.

1. Management Summary

2. Global Developments

  • Online & Mobile Payment Trends, May 2022
  • Most Used Payment Methods When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
  • Payment Methods Used More Frequently Compared To Pre-COVID-19 When Shopping Online, in % of Online Shoppers, by Selected Countries, April 2021
  • Reasons For Changing Payment Method Habits During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
  • Payment Value, by E-Commerce Payments and POS Payments, in USD trillion, 2021 & 2026f
  • Share of Cash Payments, in % of Total POS Transaction Value, by Region, 2021 & 2025f
  • Mobile Payment Market Size, in USD trillion, 2021 & 2028f
  • Value of Biometrically Authenticated Remote Mobile Payments, in USD billion, 2022e & 2027f
  • Number of Biometrically Authenticated Remote Mobile Payments, in billions, 2022f & 2027f
  • Number of Proximity Mobile Payment Transactions, in billions, 2021e & 2023f
  • Number of B2C E-Commerce Transactions Paid by OEM Mobile Payment Apps, in billions, 2022f & 2026f
  • Number of Mobile Wallet Users, by Region, in millions, 2020 & 2025f
  • Proximity Mobile Payment Users Worldwide, in millions, and Year-on-Year Change, in %, 2020-2025f
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2020–2025f
  • Value of Contactless Card Transactions, in USD trillion, 2020 & 2021e
  • BNPL B2C E-Commerce Sales, in USD billion, 2021e & 2026f
  • Cryptocurrency Payment Value, in USD billion, 2018–2023f
  • Payment Methods Accepted by Online Merchants, by Already Accepted and Planned, in % of Online Merchants, February 2022
  • Share of Remote Physical Goods Purchases, in % of Fraud Losses, 2021e

3. Europe

3.1. Regional

  • Online & Mobile Payment Trends, June 2022
  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, by Selected Countries, November 2021
  • Share of Payment Methods Used In-store in the Past 12 Months, in % of Consumers, July 2021
  • Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, July 2021
  • Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, by Generation, July 2021
  • Share of Consumers Who Would Support the Mandatory Acceptance of Digital Payments, in %, July 2021
  • Share of Merchants Who Prefer Accepting Electronic Payments Over Cash, in %, July 2021
  • Attitudes Towards Saving Card Details in Online Stores, in % of Internet Users, by Selected Countries, 2021
  • Breakdown of Intention of B2C and B2B Marketplaces to Launch Embedded Payment Services, in % of Decision Makers, July 2021
  • Perceived Advantages of Embedded Payment Services, by Very Appealing and Appealing, in % of Decision-Makers from B2C and B2B Marketplaces, July 2021

3.2. Advanced Markets

3.2.1. UK

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Online Card Spending, in GBP million, and Number of Transactions, in millions, by Credit and Debit Cards, Q1 2021 – Q4 2021, January 2022, and February 2022
  • BNPL Services Used, in % of Respondents, 2020 & 2021
  • Most Popular Financial Service Brands, in % of Consumers, Q1 2022
  • Contactless Payments, in % of Overall Payment Transactions, 2021e
  • Use of Contactless Means of Payment, in % of Respondents, May 2022
  • Share of Respondents Who Feel Safer Paying With Mobile Phone Because of Security Features, in %, May 2022
  • Proximity Mobile Payment Users, in millions, and Penetration, in % of Population, 2019-2025f

3.2.2. Germany

  • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2021
  • Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2021
  • Online Payment Methods Used Regularly, in % of Consumers, November 2021
  • Payment Methods Preferred in B2C E-Commerce, by Purchase Price, in % of Online Shoppers, July 2021
  • Online Payment Methods Used Regularly, in % of Consumers, by Age Group, November 2021
  • Breakdown of Klarna Services Used, in % of Klarna Users, March 2022
  • Share of Online Shoppers Using Credit Card When Paying Online, by Household Income, in %, July 2021
  • Top 10 Factors Considered When Choosing a Payment Method in B2C E-Commerce, in % of Consumers, November 2021
  • Top Payment Methods Offered in Online Stores, in % of Online Retailers, February 2021

3.2.3. France

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Share of Consumers Using Cards for Online Payments, in %, September 2021
  • Payment Methods Trusted, in % of Internet Users, October 2021
  • Share of Individuals Who Made a Purchase Using BNPL in the Last Three Months, in % of Respondents, December 2021
  • Breakdown of Factors Affecting The Decision to Make an Online Purchase, in % of Respondents, September 2021
  • Share of Respondents Who Abandoned Their Shopping Cart During Payment, in %, September 2021
  • Top Reasons Behind the Abandonment of Shopping Carts, in % of Respondents, September 2021
  • Shopping Channels Where Consumers are Concerned with Becoming Victim of Payment Fraud, in % of Respondents, October 2021
  • Share of Respondents Who Feel Protected by the 3D Secure System When Paying Online, in %, September 2021

3.2.4. Spain

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Top 3 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2020 & 2021
  • Share of Consumers Who Believe That Online Shopping is a Risk, in %, August 2021

3.2.5. Italy

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Value of Digital Payments, in EUR billion, 2020 & 2021
  • Value of Mobile and Wearable Payments, in EUR billion, 2020 & 2021

3.2.6. Netherlands

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Breakdown of B2C E-Commerce Sales by Payment Method, in %, H1 2021

3.2.7. Switzerland

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021

3.2.8. Sweden

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021

3.2.9. Belgium

  • Number of Online Payments Made via Bancontact or Payconiq, in millions, 2020 & 2021

3.2.10. Norway

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021

3.2.11. Denmark

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Online Shoppers, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, June 2021

3.2.12. Finland

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Breakdown of Credit Card Saving Preferences on Online Stores, in % of Online Shoppers, 2021
  • Breakdown of Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, 2021

3.2.13. Austria

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Top Important Factors When Shopping Online, in % of Respondents, September 2021

3.3. Emerging Markets

3.3.1. Russia

  • Payment Methods Used in B2C E-Commerce, by Popularity, in % of Online Shoppers, 2020 & 2021
  • Share of Non-Cash Payments, in % of Total Retail Trade Turnover, Q1 2022
  • Share of Mir Card, in % of All Card Transactions, June 2022
  • Share of Mir Card, in % of Issued Cards, June 2022

3.3.2. Poland

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Payment Methods Used in B2C E-Commerce, by Age, in % of Online Shoppers, May and June 2021
  • Breakdown of Instant Payment Services Used in B2C E-Commerce, in % of Online Shoppers Using This Payment Method, June 2021
  • Share of Online Shoppers Who Are Encouraged to Shop Online Due to Availability of Various Payment Methods, by Age Group, in %, June 2021
  • Top 5 Factors Affecting Online Shoppers‘ Perception of Credibility of a B2C E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, June 2021
  • Online Shoppers Who Would Buy Online More Often If Safe Payment Methods Were Available, by Age Group, in %, June 2021
  • Problems Encountered When Making B2C E-Commerce Purchases Via Mobile, incl. Payment-Related, in % of Mobile Shoppers, June 2021
  • Mobile Payment User Penetration, in % of Internet Users, 2020 & 2021
  • Share of Consumers Who Would Return as Customers More Often If a Retailer Had a Pay Later Solution Available, in %, August 2021
  • Share of Consumers Who Would Trust a Retailer More If They Had a Pay Later Solution Available, in %, August 2021

3.3.3. Turkey

  • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 – Q1 2022
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 – Q1 2022
  • Number and Value of Contactless Mobile Transactions, in millions, and Value, in TRY million, Q1 2020 – Q1 2022

3.3.4. Czech Republic

  • Payment Methods Used in B2C E-Commerce, in % of Internet Users, March 2021
  • Applications Used for Mobile Payments, in % of Mobile Payment Users, March 2021
  • Share of Internet Users Who Would Prefer Paying Contactless When Given the Option, in %, March 2021

3.3.5. Portugal

  • Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Mobile Payment Use Penetration, in % of Banked Internet User Population, 2020 & 2021

3.3.6. Romania

  • Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022

3.3.7. Hungary

  • Breakdown of Domestic E-Commerce Transactions by Payment Method, in %, 2022

3.3.8. Ukraine

  • Number of Payments via Contactless Cards, in millions, January 2021 – January 2022
  • Number of Card Payments, in millions, Value, in UAH billion, and Share of Total Payment Transactions, in %, January 2022 & April 2022

3.3.9. Bulgaria

  • Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
  • Share of Online Businesses Experiencing Increase in Sales Share Attributed to a Payment Method, by Payment Method Used, in %, November 2021

3.3.10. Croatia

  • Preferred Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, February 2022
  • American Express
  • Apple Pay
  • Argos Store Card
  • Capital one
  • Clearpay
  • Laybuy
  • Legal and general
  • Mastercard
  • Openpay
  • Payl8r
  • Paypal
  • Similar
  • Visa
  • Zip
  • Zlich

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