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Global B2B E-Commerce Market Trends 2024

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Description

Countries Covered: U.S., India, China, Brazil, Mexico

Pages: 95

Publication Date: 20.08.2024

Questions Covered in the report:

  • How has AI contributed to the Global B2B E-Commerce landscape?
  • How has cloud adoption impacted B2B companies in the Asia-Pacific region?
  • What was the global B2B E-Commerce GMV forecasted to reach by 2026?
  • What are the key areas where European B2B companies are seeking improvements in E-Commerce?
  • What are some examples of key players expanding in the Middle East and Africa B2B E-Commerce market?

Key Findings:

Global B2B E-Commerce GMV are projected to reach nearly EUR 40 trillion by 2026—a deep dive by yStats.com.

AI’s Impact on B2B E-Commerce: Automating Processes and Enhancing Personalization

Artificial Intelligence (AI) is revolutionizing the B2B E-Commerce landscape by automating routine tasks, forecasting customer behavior, and personalizing interactions. AI-powered solutions such as chatbots and advanced customer service tools are now standard, driving improvements in customer satisfaction and strategic decision-making. AI’s role extends to optimizing inventory management, demand forecasting, and logistics, which enhances operational efficiency and reduces costs across complex supply chains.

North America and Europe: Pioneering Digital Integration and Market Expansion

North America and Europe lead in B2B E-Commerce due to their advanced digital infrastructure. In the U.S., B2B E-Commerce sales hit just under EUR 2 trillion in 2023. Europe’s B2B E-Commerce GMV grew at a CAGR of under +20% from 2018-2022, with expectations for a CAGR of under +15% through 2026.

Asia-Pacific and Latin America: Driving B2B E-Commerce Growth through Digital Investments and Untapped Online Potential

Asia-Pacific leads the global B2B E-Commerce growth with high online research rates among buyers and substantial digital investments. India is at the forefront, with its market expected to surpass EUR 115 billion by 2027. Similarly, Latin America, especially Brazil, is witnessing rapid expansion with the market.

Africa and the Middle East: Navigating Challenges and Embracing Technology

The B2B E-Commerce markets in Africa and the Middle East are expanding despite logistical and funding challenges. The MEA region’s GMV is forecasted to grow at a CAGR of over +10% by 2026. Enhanced technology adoption and increased internet access are helping to drive this growth.

  1. Key Takeaways

  2. Management Summary

  3. Global B2B E-Commerce Market Trends

  • Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
  • Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
  • B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
  • Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
  • Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
  • Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as “Excellent”, in %, 2023*
  • Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers’ Websites, in %, 2023*
  • Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023*
  • Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023*
  • Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023*
  • Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
  • Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
  • Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023*
  • Top Hurdles to Online Purchasing, in % of Business Buyers, 2023*
  • Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023*
  • Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023*
  • Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023*
  • Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
  • Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023*
  • Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023*
  • Social Media Platforms Informing Recent B2B Purchase Decisions, in % of Business Buyers, December 2022
  • Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023*
  • Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
  • Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
  • Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
  • Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
  • Share of B2B Buyers Who Would Actively Prefer to Shop On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
  • Share of B2B Buyers Who Are Indifferent About Shopping On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
  • Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
  • Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
  • ROI Expectations, in % of B2B Software Buyers, March 2024
  • Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
  • Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Frequently Consensus-Based, in %, March 2024
  • Share of B2B Executives Being CFOs That Always or Frequently Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
  • Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
  • Areas in Which Software Purchases Having AI Functionality Is “Very Important”, by Software Type, in % of B2B Software Buyers, March 2024
  • Areas in Which Software Purchases Having AI Functionality Is “Important”, by Software Type, in % of B2B Software Buyers, March 2024
  • Areas in Which Software Purchases Having AI Functionality Is “Somewhat Important”, by Software Type, in % of B2B Software Buyers, March 2024
  • Areas in Which Software Purchases Having AI Functionality Is “Not At all Important”, by Software Type, in % of B2B Software Buyers, March 2024

  1. Asia-Pacific B2B E-Commerce Market Trends

4.1.         Regional

  • B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
  • Product Research Channels For Purchase Decisions, in % of B2B Buyers, 2022
  • Significant Strategic Changes Planned to the Configuration And Operation of Supply Chains, in % of B2B Supply Chain Managers, 2023e
  • Share of B2B Companies That Saw Improvement in Operations Within a Few Months of Cloud Adoption, in %, 2022
  • Amount B2B Companies Are Willing to Spend in a Single Transaction on Digital Channels, in % of B2B Businesses, 2022

4.2.         India

  • B2B E-Commerce Market GMV, in USD billion, 2022 & 2027f
  • Cross-Border B2B E-Commerce Market Size, in USD billion, 2021 & 2026f

4.3.         China

  • Online B2B E-Commerce Market Size, in USD billion, 2022 & 2025f

  1. Europe B2B E-Commerce Market Trends

5.1.         Regional

  • B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
  • B2B E-Commerce Sales Value, in USD trillion, 2022e & 2026f
  • Share of B2B Companies That Are Now Active in B2B E-Commerce And Consider Their Entry Into This Area of Business to Be a Success, in %, 2022e
  • Share of B2B Companies That Obtain More Than 80% of Their Revenue From E-Commerce, in %, 2022e
  • Share of B2B Companies That See Positive Effects of Launching Online Sales, in %, 2022e
  • Breakdown of B2B Purchases Made Online, by Share, in % of Business Buyers, 2024e
  • Share of Business Buyers Who Prefer E-Commerce For Fulfilment, in %, 2024e
  • Areas of Improvement in B2B E-Commerce, in % of Business Buyers, 2024e

  1. North America B2B E-Commerce Market Trends

6.1.         Regional

  • B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f

6.2.         U.S.

  • B2B E-Commerce Sales Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2023
  • Share of B2B E-Commerce Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2019-2023
  • Share of B2B E-Commerce Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
  • Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
  • B2B E-Commerce Marketplace Sales Value, in USD billion, & in % of Y-o-Y Change, in %, 2020-2023
  • Share of B2B E-Commerce Marketplace Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2020-2023
  • Share of B2B E-Commerce Marketplace Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023

  1. Latin America B2B E-Commerce Market Trends

7.1.         Regional

  • Overview of B2B E-Commerce Market, July 2024
  • B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f

7.2.         Brazil

  • Total vs. Online B2B E-Commerce Market Size, in BRL trillion, 2022e
  • Share of B2B Transactions That Occur Via E-Commerce, in %, 2022e

7.3.         Mexico

  • B2B E-Commerce Market Size, in USD billion, 2022 & 2023
  • B2B E-Commerce Market Size, in USD billion, 2023 & 2028f
  • Share of B2B Companies That Have Already Implemented Some Type of E-Commerce Strategy, in %, 2023

  1. Middle East & Africa B2B E-Commerce Market Trends

8.1.         Regional

  • Africa: Overview of B2B E-Commerce Market, July 2024
  • MEA: B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f

 

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