Description
Countries Covered: U.S.
Pages: 48
Publication Date: 04.09.2024
Questions Covered in the report:
- What are the major pain points faced by North American companies when using B2B E-Commerce marketplaces in 2023?
- How are technological advancements influencing B2B E-Commerce marketplaces in North America as of 2023?
- Which B2B marketplace had a dominant presence in the U.S. by December 2022?
- What was the most valued benefit of using B2B marketplaces among North American companies in 2023?
- In 2023, what percentage of B2B purchases in North America were made through online marketplaces?
Key Findings:
Gradual Adoption of B2B Marketplaces in North America
The adoption of B2B E-Commerce marketplaces in North America is on a steady rise, but the transition remains cautious. In 2023, over 60% of companies reported that less than a quarter of their B2B purchases were conducted through these platforms, reflecting a slow shift away from traditional procurement methods.
Challenges in User Experience and Information Accessibility
Persistent challenges, such as the lack of searchable product information and subpar user experience, continue to hinder the broader adoption of B2B marketplaces in North America. Over 50% of companies struggle with finding detailed product information, while over 40% cite slow loading times and unintuitive interfaces as significant pain points. Addressing these issues is crucial for increasing marketplace engagement.
Technological Advancements and Industry-Specific Solutions
Technological advancements, particularly in artificial intelligence, are driving innovation within B2B E-Commerce marketplaces. AI is being used to enhance trend forecasting, provide personalized product recommendations, and automate procurement processes. As B2B marketplaces evolve, they are expected to play an increasingly significant role in North American business operations.
As these marketplaces continue to evolve and address existing challenges, their role in streamlining procurement and improving operational efficiency will likely become more pronounced. Ultimately, the gradual adoption of B2B E-Commerce marketplaces in North America signals a broader shift towards more digitized, agile, and customer-centric business environments.
