Description
Countries Covered: Brazil
Pages: 32
Publication Date: 18.09.2024
Questions Covered in the report:
- What is driving the growth of B2B E-Commerce in Latin America by 2024?
- What challenges are affecting the growth of B2B E-Commerce in Latin America?
- How are B2B marketplaces helping businesses in Latin America?
- By 2024, what percentage of B2B transactions in Latin America is expected to be online?
- How are millennials influencing the adoption of digital tools in B2B transactions in Latin America?
Key Findings:
By 2024, 80% of B2B transactions in Latin America are expected to take place online
Latin American B2B Marketplaces Drive Regional Digitalization: Technological Advancements and Market Opportunities
B2B E-Commerce in Latin America is poised for substantial growth, with online transactions expected to dominate the market by 2024. This shift is driven by the rapid adoption of AI and process automation, which are accelerating digital transactions in the region. Platforms like BEES are at the forefront of this transformation, offering advanced digital tools for inventory management and order processing. The preference for direct, digital interactions is evident, as over 30% of millennial buyers now favor this approach. Companies such as Infracommerce are leading the charge, providing solutions that enhance operational efficiency and cater to modern buyer expectations.
 B2B Marketplaces Empower SMEs Across Latin America
B2B E-Commerce platforms are transforming opportunities for small and medium-sized enterprises (SMEs) by providing access to broader markets and more efficient operations. For instance, Sooper, a Brazilian marketplace, offers credit options and next-day delivery, helping SMEs manage inventory and reduce operational costs. These platforms are crucial for SMEs, enabling them to compete more effectively in the digital economy.
 Challenges and Growth Opportunities for Players
Despite the growth, Latin America faces challenges such as economic volatility and infrastructure limitations. However, innovation is driving progress, with investments from firms like ABSeed and NXTP supporting digital marketplace solutions. Platforms like Meru and Zax.com are also expanding, demonstrating the region’s potential for continued digital advancement.
