Sample Report: Global Online Airline Booking Insights 2024
The newly released yStats.com report, Global Online Airline Booking Insights 2024, delivers an in-depth analysis of the digital transformation shaping the airline booking market. The report reveals a surge in consumer adoption of online and mobile platforms for booking flights, reflecting growing demand for flexibility, convenience, and diverse payment options. Highlighted themes include shifts in consumer behavior, technological advancements, and evolving competitive strategies among airlines and Online Travel Agencies (OTAs).
Description
Region : Global
Pages: 48
Publication Date: 20.11.2024
Questions Covered in the report:
- What impact is AI having on global airline bookings in 2024?
- How many passengers are forecasted to travel globally by air in 2024?
- How prevalent is dissatisfaction with the air ticket payment process in 2024?
- How have consumer expectations changed in the online airline booking process as of 2024?
- How are the primary digital channels used for airline bookings in 2024?
Key Findings:
72% of Air Travel Passengers Worldwide Booked the Majority of Flights Online, in 2024.
Digital Channels Dominate Global Airline Bookings
The trend toward online airline bookings is robust, with the majority of global passengers expected to book flights through digital channels in 2024. Airline websites and mobile apps account for a substantial share, emphasizing consumer demand for streamlined, self-service options. As competition among OTAs intensifies, digital platforms are differentiating themselves through personalized services, flexible booking policies, and transparency in pricing.
Payment Flexibility Enhances Consumer Appeal
Diverse and secure payment methods are increasingly critical in online airline bookings. While credit and debit cards remain dominant as the preferred payment method for 79% of passengers, digital wallets and instant payment solutions such as IATA Pay are growing in popularity, especially among younger travelers. The report underscores airlines' efforts to provide flexible, secure payment options that cater to consumer preferences, enhancing satisfaction and engagement throughout the booking journey.
Consumer Expectations Center on Flexibility and Transparency
Travelers continue to prioritize flexibility in booking changes and transparency in flight options. Features such as easy adjustments, transparent pricing, and bundled service offerings are key to capturing consumer loyalty,. Airlines and OTAs that invest in user-centric innovations are positioned to gain a competitive edge in the evolving market.
Table of Content:
- Key Takeaways
- Management Summary
- Global Online Airline Booking Market Insights
- Overview of Airline and Airline Booking Market, November 2024
- Net Profits of The Airline Industry, in USD billion, 2023e & 2024f
- Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f
- Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024
- Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e
- Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e
- Breakdown of Online Sources Used for Airline Bookings, in %, 2024e
- Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e
- Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e
- Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e
- Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e
- Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e
- Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e
- Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e
- Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e
- Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
- Growth of Downloads of Travel Booking Apps from 2019, by App Type, in %, 2023
- AI Use Cases in Travel, in % of Travelers, October 2023
- Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023
- Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
- Resources Used Leading up to Travel purchase, in % of Travelers, April 2023
- Where Travelers Made a Travel Purchase for Their most Recent Trip, in % of Travelers, April 2023
- Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023
- Components That travelers Who Booked Multiple Trip components Booked First, in % of Travelers, April 2023
- Share of Travelers That Are Most Likely to visit an OTA Next After Visiting a Hotel Or Airline Website or App, in %, April 2023
- Share of Travelers That are Most Likely to Visit Another Travel Website, Such as an Airline, Hotel, or Meta Travel wEBSITE next After Visiting an OTA, in %, April 2023
- Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e
- Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e
- Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e
- Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e
- Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e
- Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e
Companies Mentioned:
- Apple
