Sample Report: Digital Payments in Europe 2025: Regional Trends, Adoption, and Forecasts to 2028

Description

Region: Europe

‍Pages: 40

Publication Date: 21.03.2025

Questions Covered in the report:

• Which digital wallet type dominated in-store payments in Europe in 2024?
• What was the primary reason for Europeans favoring Pay by Bank?
• What is the projected retail E-Commerce share in Western Europe by 2028?
• How many cryptocurrency owners were there in Europe in 2024?
• What are the main factors influencing the selection of an online payment method in Europe?

Key Findings:

Digital Payments in Europe Set for Transformation in 2025: Smartphone Penetration, Contactless Adoption, and Digital Wallets Lead the Way

E-Commerce and Digital Wallet Adoption Drive Payment Innovation

In 2024, digital payments in Europe reached significant adoption levels, with over 60% of consumers utilizing online payment methods and over 25% adopting in-store digital payments. The rise of contactless payment options, increasing smartphone penetration, and the adoption of global digital wallets have fueled this growth. Global wallets remained the preferred choice for online transactions, while OEM wallets led in-store payments. This trend highlights the growing consumer preference for streamlined, secure digital payment solutions.

Non-Cash Transactions Surge as Instant Payments Gain Momentum

The volume of non-cash transactions in Europe is expected to grow at CAGR of over 10% from 2023, surpassing 630 billion transactions by 2028. In the B2B segment, non-cash transactions are projected to total nearly 90 billion transactions by 2028. While traditional card payments remain dominant, representing over 60% of transaction volume in 2023, instant payments have gained traction. This growth reflects the increasing demand for real-time, seamless payments among consumers and businesses alike.

Crypto and Stablecoins: A Growing Presence in Digital Transactions

Stablecoins such as USDT and USDC are gaining momentum in Europe, driven by their price stability and adoption in cross-border transactions. In 2024, stablecoin payments below USD 1 million grew 2.5 times faster than in North America. The region also saw a surge in cryptocurrency ownership, with nearly 50 million individuals holding digital assets. This trend highlights the growing appeal of stablecoins for consistent value and the integration of crypto payments in E-Commerce platforms.

Access the Full Report

Unlock deeper insights into Europe's evolving digital payments landscape by accessing the full report, 'Digital Payments in Europe 2025: Regional Trends, Adoption, and Forecasts to 2028.' For media inquiries, contact Press@ystats.com.

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Table of Content:

1.             Management Summary

2.             Digital Payment Adoption Trends in Europe

2.1.          Key Takeaways – Digital Payment Adoption Trends in Europe

2.2.       Digital Payment Usage and Wallet Adoption

•       Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024

•       Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024

•       Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024

•       Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024

2.3.           Shift in Consumer Payment Behavior

•       Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023

•       Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

3.             Consumer Preferences and Emerging Payment Methods in Europe

3.1.          Key Takeaways – Consumer Preferences and Emerging Payment Methods in Europe

3.2.       Consumer Preferences

•       Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

•       Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

•       Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

•       Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.

3.3.       Adoption of Emerging Payment Methods

•       Number of Cryptocurrency Owners, in millions, 2023 & 2024e

•       Western Europe: Overview of Crypto Payment Adoption and Stablecoin Usage, March 2025

4.             Market Growth and Future Projections for Digital Payments in Europe

4.1.          Key Takeaways – Market Growth and Future Projections for Digital Payments in Europe

4.2.       Retail E-Commerce Growth and Impact on Payments in Western Europe

•       Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f

•       Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f

4.3.       Non-Cash Transaction Growth

•       Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f

•       Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f

4.4.       Payments Revenue Trends and Projections in Europe, Middle East, and Africa

•       Payments Revenue by Type, Commercial & Consumer in %, 2018 & 2023

•       Share of Payment Revenue Value, in %, 2027f

•       Payments Revenue Value, in USD trillion, 2013, 2018, 2020- 2023

•       Payments Market Growth by Global Region, CAGR (%), 2022 - 2027f

•       Payments Market Revenue Share by Global Region, in %, 2027f

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Companies Mentioned:

• BVNK
• Bitcoin
• Ethereum
• USDC
• USDT

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