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China’s share of global online retail will increase due to rapid sales growth through 2020, new yStats.com report reveals

China B2C E-Commerce Sales Forecasts 2016 to 2020” is the title of the new report by Germany-based E-Commerce research specialist yStats.com. The report cites eight different predictions for online retail sales in China, all of which signal double-digit growth for the next few years.

Online retail sales in China are projected to expand at a rate of at least +20% over the next four years, according to various sources cited in the new report by yStats.com. As a result of this rapid growth, the online share of total retail sales, already above the 10 percentage point mark, could mount new heights, and China’s share of global E-Commerce sales is likely to continue rising.

B2C E-Commerce is expected to make a major contribution to this growth. According to various sources, B2C’s share in China’s online retail sales has been on the rise over the past few years and is now accounting for more than 50% of the total, whereas the share of C2C has declined. Another important prediction cited in the yStats.com report concerns the growth of M-Commerce in China: within the next few years, mobile shopping could account for nearly three quarters of all online sales.


Among the major beneficiaries of China’s current and future E-Commerce sales growth are the country’s largest online retailers and marketplaces. Alibaba Group’s Tmall.com marketplace is an established market leader of the B2C E-Commerce segment, followed by JD.com, the largest in direct-to-consumer retail online sales.