B2C E-Commerce sales in the USA are expected to retain growth through the next four years, with growth rates declining. This prediction is revealed in the new report “USA B2C E-Commerce Sales Forecasts: 2016 to 2020” by Germany-based secondary market research firm yStats.com. The publication cites five online retail sales forecasts and unveils some major facts about B2C E-Commerce in the USA.
The USA is the second largest market worldwide by a sum of B2C and C2C E-Commerce sales, as of 2016. With around two-thirds of Internet users making purchases online, B2C E-Commerce reached a share of close to 10% of total retail sales in this country. All five major sources cited in the new report by yStats.com see further room for growth of online retail sales in the USA for several years to come, but the majority expect growth rates to moderate.
Throughout the forecast period, one of the most important drivers of online retail sales growth in the USA will be M-Commerce. Mobile shopping is expected to account for nearly 50% of all E-Commerce sales in the USA by 2020, according to three forecasts cited in the yStats.com report. Omnichannel initiatives of major retailers, such as Wal-Mart, Target and Home Depot will be another encouraging factor. Finally, Amazon is expected to play a major role in driving B2C E-Commerce sales by pressuring its rivals on price, delivery times and customer experience.