The latest publication by yStats.com, titled “Global B2C E-Commerce Players Dynamics & Trends 2024,” focuses on the dynamics and strategies of global B2C E-Commerce key players. The report examines the top E-Commerce and retail websites by traffic share, visits, and other engagement metrics. It highlights strategic shifts and innovations by key players like Amazon, Alibaba, and other major companies. Additionally, the report explores the integration of AI and other emerging trends that are shaping the future of the E-Commerce Player landscape.
Global B2C E-Commerce Market Expands with Amazon Leading and Major Players Aggressively Growing
The global B2C E-Commerce market continues to expand, with Amazon leading the charge. As of May 2024, Amazon.com captured over 10% of the total traffic share among global B2C E-Commerce marketplaces, outpacing competitors like eBay, AliExpress and Temu. Regional leaders such as Alibaba in the Asia-Pacific, Mercado Libre in Latin America, and Jumia in Africa also demonstrate robust market performances. Major E-Commerce players are aggressively expanding to maintain a competitive edge. Amazon’s initiatives in the UK and TikTok Shop’s expansion in Southeast Asia are notable examples.=
Technological Innovations and Trends in AI and Mobile Shopping Transform E-Commerce
AI-driven personalization and the rise of mobile shopping are transforming the E-Commerce landscape. In the US, over 70% of online retailers expect AI technologies, including generative AI, to significantly influence their operations in 2024. Mobile shopping apps like Temu and SHEIN are rapidly gaining popularity in the Middle East, highlighting the need for E-Commerce platforms to optimize their mobile user experience.
Regional E-Commerce Leaders Showcase Growth
In China, the domestic B2C E-Commerce platforms “Taobao and Tmall” held a market share of over 50% of the total B2C E-Commerce market, as estimated in 2023.The region’s focus on integrating AI and enhancing mobile shopping experiences is notable. In Latin America, Mercado Libre leads with substantial sales growth and user engagement. In the Middle East, Amazon.sa tops the market in Saudi Arabia, emphasizing mobile shopping and diverse product offerings to cater to local consumer needs. In Africa, Jumia is the leading E-Commerce platform, with significant traffic from key markets like Nigeria, Morocco, and Egypt, highlighting the importance of localized strategies.
