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yStats.com’s report: Turkish B2C E-Commerce market shows signs of rapid growth

According to the findings of the new report from Hamburg-based secondary market research organization yStats.com, B2C E-Commerce sales in Turkey are showing signs of rapid growth amidst the low current penetration rates. The publication, titled “Turkey B2C E-Commerce Market 2018” contains key online shopping statistics and summarizes major E-Commerce trends in 2018.

Mobile and social commerce drive the growth of B2C E-Commerce sales in Turkey

The B2C E-Commerce market in Turkey is emerging, demonstrating double-digit growth rates through 2018. Although less than 5% of the country’s total retail sales are online, more growth is expected, driven by mobile shopping and social commerce trends. More than 50% of digital buyers in Turkey made purchases through mobile devices in 2017 and around one in two placed orders through social media, mainly through Instagram and Facebook. Clothes were the most popular items bought online, followed by household goods in distant second, according to online shopping statistics cited in the yStats.com report.

Barriers to online shopping in Turkey still exist

In terms of Internet and online shopper penetration rates, Turkey lags behind other countries in Europe, but also demonstrates improvement compared to the previous years. Around two-thirds of the population used the Internet and close to one-quarter of the population had made purchases online as of 2017. The main barriers to shopping online include preference for buying in-store and concerns over the security of online payments, according to a survey cited by yStats.com. The report also reveals the leading payment methods accepted by online stores of the top 100 retailers in Turkey.

top products purchased online in turkey

Online retail competition in Turkey intensifies

The competition in the Turkish online retail market intensifies amidst the news of Alibaba’s acquisition of local E-Commerce company Trendyol and Amazon’s potential market entry in 2018. As of last year, the leading B2C E-Commerce market players were online pure-players Hepsiburada and N11, although multichannel retail was also gaining traction, with sales rising by one percentage point faster than in the pure-play segment.