2025 Trends in Eastern Europe’s Digital Payments: yStats.com Unveils Consumer Adoption Insights and Market Shifts
yStats.com, a leading market research firm, has released its latest report, “Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025”. This comprehensive report highlights the growing importance of digital wallets, real-time bank transfers, and mobile payments in Eastern Europe. It provides an in-depth look at consumer behavior shifts, regional preferences, and the technological innovations driving these changes.
Digital Wallets and Bank Transfers Gain Momentum Across Eastern Europe
Digital wallets and real-time bank transfers are gaining significant traction in Eastern Europe as consumers prioritize speed, security, and convenience. In Turkey, digital wallets have risen from less than 5% of online transactions in 2017 to over 10% in 2023, driven by local solutions like BKM Express and Paycell. Meanwhile, Poland’s BLIK service has become a dominant payment method, used by 65% of internet users in 2024, reflecting the growing preference for fast and secure transactions.
Card Payments Remain Dominant Despite the Rise of Alternatives
Despite the rise of alternative payment methods, card payments remain the most popular choice across Eastern Europe. In Turkey, 65% of online transactions were made via credit and debit cards in 2023. In the Czech Republic, the card payments market is set to exceed USD 110 billion by 2027, reflecting the strong ongoing reliance on traditional card-based methods. Furthermore, consumers are increasingly embracing mobile-enabled, contactless cards for a seamless experience.
Mobile and Instant Payments Reshape E-Commerce and Consumer Preferences
Mobile payments are rapidly reshaping Eastern Europe’s E-commerce sector, fueled by increased smartphone usage and the growing demand for mobile-first payment solutions. In Hungary, mobile payment adoption grew from 15% in 2022 to over 20% in 2023. In Slovakia, the rise of contactless payments and mobile wallets like Apple Pay and Google Pay is contributing to greater consumer satisfaction and faster, more secure transactions. The introduction of QR code payments in Turkey is expected to drive further growth in mobile payments, with expanding merchant acceptance helping to boost usage.
Access the Full Report
To gain a deeper understanding of Eastern Europe’s evolving digital payments landscape, access the full report, “Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025.” For media inquiries, contact Press@ystats.com.
