B2C and B2B E-Commerce are being reshaped in 2025 driven by AI-driven automation, social commerce, and evolving consumer behaviors.

yStats.com has released its latest report, “Global B2C & B2B E-Commerce 2025: Digital Trends and Consumer Shifts,”providing an in-depth analysis of the rapidly evolving online commerce landscape. The report highlights key trends shaping both B2C and B2B E-Commerce, including the increasing dominance of omnichannel strategies, AI-driven automation, and the growing role of social commerce and digital payments.

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AI and Social Commerce Reshape Consumer Shopping Behavior

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Generative AI is becoming a game-changer in B2C E-Commerce, with nearly 50% of industry professionals planning to invest in AI-powered automation, personalization, and supply chain optimization by 2028. Companies are leveraging AI to enhance customer experiences, from personalized product recommendations to automated customer support solutions. Social commerce is another key driver of digital shopping trends. Platforms like TikTok and Instagram have become critical sales channels, with users making purchases directly through these platforms in 2024. Millennials are leading this shift, with 75% expected to make purchases on TikTok in 2024.

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Digital Payments and Cross-Border B2C E-Commerce on the Rise

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The global payments landscape is evolving as digital wallets, real-time transactions, and alternative payment solutions gain traction. While credit and debit cards remain the most widely used online payment methods with over 40% of shoppers, digital wallets now account for over 20% of transactions. Cross-border E-Commerce is thriving, with over half of global online shoppers making purchases from international retailers in 2024. China remains the leading destination for cross-border shoppers, followed by the U.S., as price-sensitive consumers seek better deals abroad. However, concerns over fraud and security continue to pose challenges, highlighting the need for enhanced transaction security.

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B2B E-Commerce Enters a New Era with Digital Procurement and AI-Driven Automation

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B2B E-Commerce is undergoing a rapid transformation, with sales projected to supass USD 40 trillion by 2026. Businesses are increasingly shifting to online procurement. AI-powered automation is streamlining procurement processes, with features like self-service portals, predictive analytics, and AI-driven customer interactions enhancing efficiency. B2B marketplaces are also gaining traction, with 50% of global B2B buyers preferring to shop on manufacturer-owned marketplaces over general-purpose platforms. However, challenges persist, as over 30% of B2B web store orders experience errors, leading to high dissatisfaction rates.

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Access the Full Report

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For a deeper dive into the trends shaping the global E-Commerce market, access the latest yStats.com report, “Global B2C & B2B E-Commerce 2025: Digital Trends and Consumer Shifts.” Contact Press@ystats.com for more details.

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