In 2027, Retail E-Commerce Sales are Projected to Account for More than 20% of Total Global Retail Sales

yStats.com has released its newest report, Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends, presenting a comprehensive analysis of the evolving global E-Commerce landscape. The report delves into key trends shaping the future of retail, including regional growth drivers, consumer shopping behaviors, and the increasing influence of social and cross-border commerce.

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E-Commerce Fuels Global Retail Growth

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By 2027, E-Commerce sales are expected to reach nearly USD 8 trillion, capturing over 20% of global retail sales. Asia-Pacific remains at the forefront, with the region projected to contribute nearly USD 5 trillion to retail E-Commerce by 2028, accounting for over 35% of its total retail sales. Emerging markets like Latin America and Southeast Asia are expected to lead in growth, driven by increasing digital adoption and mobile commerce penetration.

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Social Commerce and Shopper Preferences Redefine Online Retail

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Social commerce continues to reshape online shopping habits, with platforms like Facebook and Instagram driving significant sales globally. In 2024, 37% of surveyed global shoppers used Facebook for purchases, while TikTok's influence surged, especially among millennials and Gen Z. The report also highlights evolving shopper priorities, with free delivery and lower prices ranking as top motivators for online purchases. Meanwhile, high delivery costs remain a leading cause of cart abandonment globally, cited by over 40% of shoppers in 2024.

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Cross-Border E-Commerce: A Global Trend

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Cross-border E-Commerce is becoming more prevalent, with 55% of global online shoppers purchasing from retailers in other countries in 2024. China remains the most popular destination for cross-border shoppers, followed by the United States. Clothing and footwear lead as the top categories for cross-border purchases, while concerns about fraud persist as a key barrier to international shopping.

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Discover More: Access the Full Report

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For detailed insights into these trends and forecasts, contact us at Press@ystats.com to access the Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends report. Stay informed with yStats.com and discover how global E-Commerce is shaping the future of retail and consumer behavior.

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