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China B2C E-Commerce Market 2022

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Description

Countries Covered: China

Pages: 78

Publication Date: 22/02/2022

Questions Covered in the report:

  • What forecasts are made for China’s E-Commerce Sales growth until 2025?
  • What were the estimates for China’s share of global online retail sales in 2020 and 2021?
  • What percentage of the Internet users connected to the Internet via a mobile device in China in 2020 and how many of those devices were used to shop online?
  • Which payment methods and product categories are preferred by the online shoppers in China?
  • How did the market shares of the top B2C E-Commerce platforms in China evolve through 2021?

Key Findings:

China accounts for more than half of global online retail: new yStats.com report.

China is to remain the world’s largest online retail market and experience further growth of online and offline integration

China is the world’s largest online retail market, currently generating more than one-half of global retail E-Commerce sales of products and services. In addition, the whole of Asia-Pacific, including China, underwent significant changes in the payment industry after the COVID-19 onset in 2020, witnessing a considerable development in online and mobile payments. Mobile payments in the region were rapidly adopted and are projected to accelerate even further in the upcoming several years. The size of China’s B2B cross-border E-Commerce market is forecasted to grow by over 160% between 2021 and 2025, whereas the annual growth rate was predicted to decline steadily after hitting a peak in 2022.

Mobile plays the dominant role in connecting to the Internet and shopping online among consumers in China

Since mobile shopping, social and cross-border commerce drive the online retail market in China, it is not a surprise that Livestream E-Commerce emerged as a big developing trend in China. The share of Live Commerce users corresponded to slightly more than 60% of all Internet users in 2020. Moreover, the number of live stream users increased by approximately 55% from 2018 to 2020 and is forecasted to keep growing in the upcoming years, according to a source cited in the yStats.com report. When it comes to payment preferences, digital wallets had by far the highest market share among E-Commerce payment options in the country in 2020. Unsurprisingly, electronic payments are expected to take up over three-quarters of the total transaction volume in China until 2025.

The Chinese retail E-Commerce market is led by Alibaba and JD.com

As of 2021, Alibaba and JD.com are the largest B2C E-Commerce market players in China, with a current joint market share of more than 60%. However, Alibaba remains the leading E-Commerce company in China. Nonetheless, according to a source cited in the yStats.com publication, Taobao and Pinduoduo were the most popular online marketplaces in China. In Q2 of 2021, Taobao had close to half a billion average monthly visitors, which makes it the leader among B2C E-Commerce sites in the country.

 

1. Management Summary

2. Overview & International Comparisons

  • Top 5 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by China, Japan, South Korea, the UK, and the USA, 2020e
  • Global Retail E-Commerce Shares of Top 2 E-Commerce Markets, in %, incl. China, 2021
  • Top 4 Countries Bought From in the Latest Cross-Border Online Purchase, by China, Germany, the UK and the USA, in % of Cross-Border Online Shoppers, 2020
  • Attitude of Representatives of B2B Companies Towards Effectiveness of Omnichannel Sales Model in Reaching Serving Existing Customers Compared to Pre-Pandemic, by Countries, in %, February 2021
  • Online & Mobile Payment Post COVID-19, August 2021
  • 50 Digital Challenger Banks in Select Countries, June 2021
  • Ecosystem of Profitable Digital Challenger Banks, incl. Number of Users, in millions, June 2021

3. Trends

  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2017 – 2020
  • Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2017 – 2020
  • Devices Used for Shopping Online, in % Adult Online Shoppers Who Buy Daily or Weekly over the Internet, 2021e
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, Q3 2020
  • Number of Users of Internet, Online Shopping, and Live Commerce, in hundred million, 2020
  • Number of Livestream Users, in millions, and Penetration, in % of Internet Users, 2018 – 2020
  • Live Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2019 – 2023
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2021
  • Share of Online Bookings Made via a Mobile Device, in %, 2021e
  • Share of Healthcare Decision-Makers who Believe that Telemedicine is One of the Health Technologies with the Highest Investment, by Currently and in 3 Years, in %, February 2021
  • Top 4 Regions/Countries by Unit Shipments of Smart Devices Growth Rate, 2020 – 2025f
  • Mobile, Smartphone, LTE, 5G Subscriptions Number, in millions, Mobile Data, in EB/Month, and Data Traffic per Smartphone, in GB/month, 2019 & 2020 & 2025f
  • Number of The Installed IoT Connections, by Type of Market, in billions, 2030f
  • Number if IoT Connections, in billions, and Year-on-Year Change, in %, 2016 – 2023f
  • Number of SVOD Subscriptions, by Country, in thousands, 2019 & 2020e & 2025f
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f

4. Sales & Shares

  • B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 – 2024f
  • B2C E-Commerce Sales Value, in CNY trillion, and Year-on-Year Change, in %, 2015 – 2020
  • B2C E-Commerce Sales Value, in CNY trillion, H1 2019, H1 2020 & H1 2021
  • Retail E-Commerce Sales, in USD billion, and % of Total Retail Sales, 2020 – 2025f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, 2019 – 2020
  • Shares of B2C and B2B Cross-Border E-Commerce, in % of Total Cross-Border E-Commerce, 2016 -2025f
  • B2B Cross-Border E-Commerce Export Goods Market Size, in CNY trillion, and Year-on-Year Change, in %, 2016 – 2025f
  • Investment Priorities of B2B Organizations by 2023, in % of Commerce Leaders, August 2020

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2017 – 2020
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2020
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2017 – 2020
  • Change in Frequency of Shopping Online, in % of Respondents Aged 20+, 2020

6. Products

  • Breakdown of B2C E-Commerce Sales, by Product Category, in %, H1 2021
  • Change in Online Shopping in the Previous 6 Months, by Product Category, in % of Adult Consumers, March 2021
  • Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2018 – 2023f
  • Change in Frequency of Shopping Food Online, in % of Respondents Aged 20+, 2020
  • Digital Medication Services Preferred, in % of Consumers, January 2021

7. Payment

  • Number of Online Payment Users, in millions, and Share, in % of Population, December 2016 – December 2018, March 2020 & December 2020
  • Third-Party Online Payments Value, in CNY trillion, and Year-on-Year Change, in %, 2016 – 2025f
  • Third-Party Mobile Payments Value, in CNY trillion, and Year-on-Year Change, in %, 2016 – 2025f
  • Number of Mobile Payment Users, in millions, and Share, in % of Mobile Internet Users, December 2016 – December 2018, March 2020 & December 2020
  • Number of Real-Time Payment Transactions, in billions, 2020 & 2025f
  • Proximity Mobile Payment Users in Select Countries, in % of Smartphone Users, 2021e
  • Overview of Consumers’ and Travelers’ Payment Patterns, April 2021
  • Breakdown of B2B Payments, by On-Time, Late, and Written-Offs, in %, Q2 2021
  • Breakdown of Payment Methods, in % of Transaction Volume, 2020 & 2025f

8. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2016 – 2020

9. Players

  • Top 6 Companies by Share of Retail E-Commerce Sales, in %, 2021
  • Top 6 Companies, by B2C E-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2019 – 2022f
  • Overview of Select B2B E-Commerce Marketplaces and Classifieds, June 2021
  • B2B E-Commerce Marketplace Profile, 2021
  • Top 10 Online Marketplaces, incl. Type, Region/Country, Monthly Visits, in millions, April 2021
  • Largest Online Marketplaces, By Number of Monthly Visitors, in millions, Q2 2021
  • Afterpay Limited
  • Alibaba Group Holding Ltd.
  • Hello Group Inc.
  • iD Holdings Corporation
  • JD.com, Inc.
  • KakaoPay
  • LazyPay Private Limited
  • LINE Pay Corporation
  • Naver Pay
  • PayPal Holdings, Inc.
  • Pinduoduo Inc.
  • RakutenEdy Inc.
  • Suica Mobile
  • Tenpay Payment Technology Co.
  • ViettelPay

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