Countries Covered: UK, Germany, France, Italy, Spain, Poland, Sweden.
Publication Date: 23/11/2023
Questions Covered in the Report:
- What is the estimated share of retail M-Commerce sales making up total retail E-Commerce sales globally in 2023?
- What’s the overall percentage increase in the preference for in-store pick-up in Europe?
- What is the forecasted value of click-and-collect sales in the UK by 2026?
- In Q3 2022, what percentage of German Internet users researched products and brands online?
Online shopping preferences in Europe reveal a significant increase in social media purchases in the region: new yStats.com report.
The surge in M-Commerce, social shopping, and personalization shapes European consumer preferences in 2023
The current landscape of omnichannel retail is marked by a notable shift towards brick-and-mortar and a global expansion of omnichannel shopping. Trends such as virtual shopping, social shopping, and an escalating demand for personalized omnichannel shopping experiences are shaping the retail industry.
In 2023, the report discloses that the landscape of retail M-Commerce sales indicates a significant increase, constituting more than 40% of total retail E-Commerce sales. A remarkable share of M-Commerce sales is now conducted through smartphones, emphasizing the growing reliance on mobile platforms for online transactions.
Online shopping preferences across Europe have undergone significant changes. Over 20% of online shoppers now prefer to make purchases through social media, showcasing a marked increase from 2021. Additionally, around 1 in 5 of online shoppers expressed a preference for having online orders delivered to a local store for pick-up, while an additional less than 15% opted for delivery to parcel lockers as of October 2022.
The UK anticipates click-and-collect sales surpassing EUR 50 billion by 2026
Anticipating substantial growth, the UK projects click-and-collect sales to reach over EUR 50 billion by 2026, constituting more than 18% of retail E-Commerce. In October 2022, around 14% of B2C E-Commerce shoppers in the UK opted for in-store or curbside pickup. The share of online sales in total retail sales also experienced an increase in March 2023, compared to January 2023.
Moreover, in Germany, more than 5% of online shoppers favored B2C E-Commerce orders delivered to the retailer store for pick-up in 2022. The share of online sales in total retail in Germany also increased between 2021 and 2022. Notably, Q3 2022 witnessed over 50% of German Internet users researching products and brands online.