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Europe Online Payment Methods 2021

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Description

Countries Covered: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine

Pages: 189

Publication Date: 10/06/2021

Questions Covered in the report:

  • What are the preferred payment methods by online shoppers in Europe in 2021?
  • What is the share of consumers who shopped online via mobile phone at least once in Europe in 2020?
  • What is the share of adults that considered it annoying not being able to use contactless payments in different European countries?
  • What is the share of payments made via a bank card in percentage of online purchases in Russia in 2020?
  • How did COVID-19 affect the purchasing behavior of consumers in Czech Republic in 2020?
  • What are the top satisfactory elements for Internet users in Croatia when shopping online?

Key Findings:

During the COVID-19 pandemic, Demand for online payment methods in Europe accelerated: new yStats.com report.

Cards and digital wallets are still the top choice for online shoppers

The trend for online payments had already existed for quite a long time but with the onset of the COVID-19 pandemic, it started to grow by leaps and bounds. In Europe, consumers still tend to use traditional payment methods such as credit and debit cards, but they also started shifting payments into their mobile phones, rapidly increasing the value of mobile transactions amid the health crisis. With that, E-Wallets, such as PayPal, are among the top means of payment for E-Commerce purchases. In some European markets, including Germany and Italy, this method ranked even higher than cards, and in a few others, it came right after. Examples include the UK, France, Spain, and Belgium, according to recent research cited by yStats.com. Additionally, contactless payments received special attention during COVID-19, and in 2021 they still play important role for European shoppers.

Alternative digital payments are on the rise in Europe

In 2020, during the COVID-19 pandemic, a few other online payment methods also started gaining popularity: Buy Now Pay Later and cryptocurrency. As of 2020, on average, one-fifth of merchants in select European countries offered the BNPL option, with “growth mindset” businesses even more likely to do so. Moreover, on a country-level, almost half of German consumers who were aware of the existence of this payment method in 2020, had already used it, and around one-third were planning to use it in the next 12 months, according to recent research cited by yStats.com. Regarding the cryptocurrency usage for payments, this is developing much slower than BNPL, for example, but seems to have some potential. Lastly, amid COVID-19, in a number of European countries, some innovative contactless payments appeared, such as Amazon payments, peer-to-peer payments, and biometric payments.

Choice of payment methods determined by security, convenience, and speed of payment

The three main considerations among Europe’s digital buyers when choosing a method to pay an E-Commerce merchant are security, simplicity, and speed of payment, according to surveys referenced in the yStats.com report. To shoppers in Germany and Spain, security has a clear lead over convenience, while for digital buyers in the UK ease of use and convenience were the top two requirements.

1.Management Summary

2.Global Developments

  • Top Online Payment Methods, in % of Respondents, August 2020
  • Top Payment Methods Consumers Consider Using In the Next Year, in % of Consumers, March 2021
  • Top Payment Methods Available, by B2C and B2B, in % of Payment Decision-Makers, 2020
  • Share of Mobile Commerce Transaction Value, in % of Overall E-Commerce Transactions Value, 2021e & 2025f
  • Share of QR Code Payments, in % of All Digital Wallet Transactions, 2020 & 2025f
  • Perception of Cryptocurrency, in % of Millennial Customers, March 2021
  • Top Payments Methods For Fraud Actions, in % of Fraud & Payment Professionals, August 2020
  • Value of Losses Due to E-Commerce Fraud, in USD billion, 2020 & 2021e
  • Number Of Users Making Payment With Facial Recognition, in billions, 2020 & 2025f
  • Number Of Users Who Will Be Confirming Transactions With Voice Recognition, in millions, 2020 & 2025f
  • Share of Online Consumers, by Likelihood Of Switching To A Digital-Only Bank, in % of Respondents, December 2020

3.Europe

3.1.Regional

  • Overview of Online & Mobile Trends, June 2021
  • Overview of News About Payment Industry Players, June 2021
  • Overview of The Council of the European Union’s Plans Regarding Payment System, June 2021
  • Profile of Real-Time Payments, and Objectives of the European Commission for 2021, June 2021
  • Values of real-time Payments, in USD trillion, and Share of West Europe in the World’s Total, in %, 2020 & 2025f
  • Share of SCT Inst in All SEPA Credit Transfer Transactions, October 2019 – September 2020
  • Average Daily Transaction Value via RT1 real-time Payments, in EUR million, and Month-on-Month Change, in %, January 2020 – November 2020
  • Top Payment Methods Preferred, in % of Respondents, September 2020
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, by 12 Selected Countries, May 2020
  • Breakdown of Select Payment Methods Offered by Merchants, by “Growth” and “Non-Growth” Mindsets of Merchants, in %, September 2020
  • Consumers Who Shopped Online Via Mobile Phone/Tablet At Least Once, by 12 Selected Countries, in % of Consumers, May 2020
  • Payment Behaviors When Shopping In Stores Impacted by COVID-19, in % of Respondents, September 2020
  • Consumers Who Were Willing To Share Their Data, by Country, in % of Consumers, March 2020
  • Breakdown of Organizations Where Consumers Share Their Personal Data, by the Degree of Willingness, in % of Consumers, March 2020
  • Proximity Mobile Payment Users, in millions, and Year-on-Year Change, in %, 2019 – 2023f

3.2.Advanced Markets

3.2.1.UK

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Share of Contactless Card Payments Made In Stores, in % of Card Payments, 2020
  • Top Preferred Payment Methods, in % of Consumers, January 2021
  • Breakdown of Credit and BNPL Providers Used, in % of  Respondents, October 2020
  • Value of Debit Card Spending, in GBP billion, July 2019 & July 2020
  • Value of Credit Card Spending, in GBP billion, July 2019 & July 2020
  • Value of Faster Payments via Pay.uk, in GBP billion, and Year-on-Year Change, in %, December 2019 – December 2020
  • Shares of Faster Payments in Total Payments, in %, November 2019 & November 2020
  • Cryptocurrency Adoption Rates, by Age Groups, in % of Current and Previous Cryptocurrency Owners, December 2018 & December 2019
  • Use of Cryptocurrencies, in % of Current and Previous Cryptocurrency Owners, December 2019
  • Breakdown of Adults’ Attitudes Towards the Potential Increase of The Limit for Contactless Transactions, in %, February 2021
  • Top 3 Factors To Encourage Consumers To Try Open Banking Payment Method, in % of Online Shoppers, January 2021
  • Share of Consumers Who Did not Complete a Payment Online, in%, & Top Reasons for Not Completing a Payment Online, in % of Online Shoppers, January 2021

3.2.2.Germany

  • Breakdown of E-Commerce Payment Methods, in % of E-Commerce Sales, 2020e
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, in % of Consumers, January 2021
  • Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, incl., PayPal, Visa Credit Cards and MasterCard, in % of Online Retailers, Q1 2020
  • BNPL Adoption Rate, in % of Respondents Aware of BNPL, and Breakdown of Respondents Attitude Towards BNPL Usage in the Future, by Consumer Type, in % of BNPL Users, 2020
  • Breakdown of the Channels of the Last BNPL Payment, and the Potential BNPL Channel, in % of Respondents, 2020
  • Top Payment Methods Offered in Online Stores, in % of Online Retail Store Owners, February 2021
  • Breakdown of Payment Methods Offered in Online Stores, by Size of Enterprises, in % of Online Retail Store Owners, February 2021
  • Share Online Retail Store Owners Who Plan and Do not Plan to Offer Additional Payment Methods in the Future, in %, February 2021
  • Breakdown of Payment Methods That Will be More or Less Popular Among Customers in the Upcoming Years, by Decrease and Increase in Popularity, in % of Online Retail Store Owners, February 2021
  • Breakdown of Payment Methods That Will be More or Less Popular Among Customers in the Upcoming Years, by Decrease and Increase in Popularity, in % of Online Retail Store Owners, February 2021
  • Top Drivers of Sharing Personal Financial Data With a Primary Bank/Third Party Provider, in % of Internet Users, December 2020
  • Top Factors to Consider Sharing Financial Data With a Bank/Third Party Provider, in % of Internet Users, December 2020
  • Attitudes of Consumers Towards 2-Factor Authentication, August 2020
  • Top Factors Considered When Shopping & Paying Online, in % of Respondents, August 2020
  • Breakdown of Attitudes Towards a New EU Regulation for Online Payments, in % of Respondents, August 2020
  • Breakdown of Additional Authentication Types When Paying Online, in % of Respondents, August 2020
  • Online Banking Services Used For the First Time During Lockdown, in % of Adults, June 2020
  • Share of Adults Who Considered Annoying Not Being Able to Use Contactless Payment, in %, June 2020
  • Top Innovative Contactless Payments Emerged During COVID-19, in % of Adults, June 2020

3.2.3.France

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Top Preferred Payment Methods, in % of Consumers, January 2021
  • Online Banking Services Used For the First Time During Lockdown, in % of Adults, June 2020
  • Share of Adults Who Considered Annoying Not Being Able to Use Contactless Payment, in %, June 2020
  • Top Innovative Contactless Payments Emerged During COVID-19, in % of Adults, June 2020

3.2.4.Spain

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Payment Methods Used For Online Purchases, in % of Respondents, 2019 & 2020
  • Online Banking Services Used For the First Time During Lockdown, in % of Adults, June 2020
  • Share of Adults Who Considered Annoying Not Being Able to Use Contactless Payment, in %, June 2020
  • Top Innovative Contactless Payments Emerged During COVID-19, in % of Adults, June 2020
  • Share of Consumers Who Purchased and Did not Purchase Via a Mobile or a Tablet In the Last 12 Months, in %, 2019 & 2020
  • Share of Factors Valued the Most in Online Payments, in % of Respondents, 2019 & 2020

3.2.5.Italy

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Value of Contactless Payment Transactions, in EUR billion, 2018 – 2020
  • Value of Mobile & Wearable Payment Transactions In Stores, in EUR billion, 2019 & 2020
  • Value of Mobile Payment Transactions Outside the Store Transactions, in EUR billion, 2016 – 2020
  • Online Banking Services Used For the First Time During Lockdown, in % of Adults, June 2020
  • Share of Adults Who Considered Annoying Not Being Able to Use Contactless Payment, in %,June 2020
  • Top Innovative Contactless Payments Emerged During COVID-19, in % of Adults, June 2020

3.2.6.Netherlands

  • Breakdown of Preferred Payment Methods, in % of Respondents, 2019 & 2020
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Volume of Payment Transactions, by Credit Card, Debit Card and Cash, in billions, 2010 – 2020
  • Value of Payment Transactions, by Credit Card, Debit Card and Cash, in EUR billion, 2010 – 2020
  • Breakdown of Transactions Value, by Payment Methods, in % of Total Transactions Value, 2015 – 2020
  • Share of Top 3 Payment Methods, incl. Online Purchases & Spending, in % of Total Local & Cross-Border Market Share, 2020e
  • Share of Real-Time Payments in Total Single Credit Transfers, in %, November 2020
  • Volume of Real-Time Payments, in thousands, February 2019 & October 2020

3.2.7.Switzerland

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Used for Online Purchases, in % of Respondents, December 2020
  • Breakdown of Reasons to Choose an Online Payment Methods, in % of Respondents, December 2020
  • Value of Real-Time Payments via the Swiss Interbank Clearing (SIC) System, In CHF billion, and Year-on-Year Change, in %, January 2020 – October 2020

3.2.8.Sweden

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Project 27 Overview, June 2021
  • Share of Daily Real-Time Payments via the Bankgirot System, in % of Total, 2020
  • Number of Processed Transactions in the Bankgirot Real-Time Payment System, in millions, and Year-on-Year Growth, in %, January 2020 – November 2020

3.2.9.Belgium

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Top Payment Methods When Shopping Online, in %, H1 2020
  • Share of Respondents Aged 65-74 Year Old Who Made Contactless Payment At Least Once, in %, 2020 & 2021
  • Share of Respondents Who Paid Via Smartphone At Least Once, in %, 2020 & 2021
  • Share of Respondents Who Purchased Online Via a Mobile Device In the Last 12 Months, in %, 2019 & 2020
  • Breakdown of Shopping Channels To Be Considered In the Future When Purchasing New Products/Services Online, in % of Respondents, April 2020

3.2.10.Norway

  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020
  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020

3.2.11.Denmark

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020

3.2.12.Finland

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Preferred When Shopping Online, in % of Consumers, May 2020

3.2.13.Austria

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Used for Online Purchases, in % of Respondents, December 2020
  • Breakdown of Reasons to Choose an Online Payment Method, in % of Respondents, December 2020
  • Top Internet Fraud Cases, in % of Respondents, November 2020
  • Factors That Would Make Online Shoppers Feel More Secure About Online Shopping, in % of Respondents, November 2020

3.3.Emerging Markets

3.3.1.Russia

  • Share of Non-Cash Trade Turnover, in %, 2019 & 2020
  • Online Payment Platforms Used, in % of Respondents, 2019 & 2020
  • Awareness of the Fast Payment Service offered by the Central Bank, in % of Respondents, September 2020
  • Share of Consumer Fund Transfers via the Faster Payment System, in % of Total, December 2020
  • Average Daily Value of Payments via the Faster Payment System, in RUB million, January 2020 & September 2020
  • Share of Cashless Transactions With a Debit Card, in %, & Share of Cashless Transactions, in % of Total Expenditures of Citizens, 2010 – 2019 & January – September 2020
  • Share of Payments Made Via a Bank Card, in % Online Purchases, 2019 & 2020

3.3.2.Poland

  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Offered, in % of Online Retailers, October 2020
  • Payment Methods Encouraging Online Shopping, in % of Online Shoppers, March 2020
  • Breakdown of Fast Transfer Services Used in E-Commerce, in % of Online Shoppers Paying by Fast Transfer Services, March 2020
  • Volume of Transfers via Express Elixir Real-Time Payment System, in PLN billion, and Volume, in millions, November 2019 & November 2020
  • Problems Encountered by Online Shoppers When Making Purchases Via Mobile, incl. Payment-Related, in % of Mobile Shoppers, March 2020

3.3.2.Poland

  • Devices Used For Online Purchases, in % of Online Shoppers, March 2020
  • Top 5 Factors Affecting Online Shoppers‘ Perception of Credibility of an E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, March 2020
  • Digital Payment Methods Owned, in % of Internet Users, November 2020
  • Payment Methods Used When Purchasing via Computer/Laptop, in % of Online Shoppers Buying via Computer, 2019 & 2020
  • Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2019 & 2020

3.3.3.Turkey

  • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2018 – Q4 2020
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2018 – Q4 2020
  • Value of Domestic E-Commerce Transactions with Domestic Bank Cards, in TRY billion, and Volume, in millions, Q1 2020 & Q1 2021
  • Value of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in TRY billion, and Volume, in millions, Q1 2020 & Q1 2021
  • Cryptocurrency Adoption Rate, in % of Respondents, Q1 2020

3.3.4.Czech Republic

  • E-Banking Transactions Made, by Web Browser & Mobile Application, in % of Respondents, June 2020
  • Payment Methods Used To Pay, in % of Respondents, January 2020
  • Attitude Towards the Maximum Limit for Contactless Card Payments of CZK 500 (EUR 18.9), in % of Respondents, May 2020
  • Effects of COVID-19 On Purchasing Behavior, in % of Respondents, May 2020

3.3.5.Portugal

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2020
  • Online Banking Services Used For the First Time During Lockdown, in % of Adults, June 2020
  • Share of Adults Who Considered Annoying Not Being Able to Use Contactless Payment, in %, June 2020
  • Top Innovative Contactless Payments Emerged During COVID-19, in % of Adults, June 2020

3.3.6.Romania

  • Share of Means through Which Online Purchases Were Made, by Mobile Phone & Desktop, in %, 2019 & 2020

3.3.7.Hungary

  • Breakdown of E-Commerce Transactions, by Payment Method, in %, 2020
  • Volume and Value of Payments via the Hungarian Real-Time Credit Transfer Scheme (AFR),in millions, and in HUF trillion, March 2020 & September 2020

3.3.8.Ukraine

  • Volume of Cashless Transactions Made Via a Payment Card, in millions, 2019 & 2020
  • Breakdown of Cashless Transactions Made Via a Payment Card, by Type of Transaction, in % of Transaction Volume, 2020

3.3.9.Bulgaria

  • Payment Methods Used In the Past Months When Making Payments Online, in % of Consumers, April 2021
  • Online Payment Methods Used More Frequently Now Than Before COVID-19, in % of Consumers, April 2021

3.3.10.Croatia

  • Top Satisfactory Elements When Shopping Online, in % of Internet Users, November 2020
  • Alfa Bank
  • American Express
  • Apple Pay
  • BLIK
  • Bancontact
  • Checkout.com
  • Crossinx GmbH
  • Danske bank
  • FitBit Pay
  • Germin Pay
  • Google Pay
  • Handelsbanken
  • Ingenico
  • Klarna
  • MTS Money
  • MasterPass
  • N26
  • Nordea
  • Nuapay
  • OP Financial Group
  • PayPal
  • PayU
  • Przelewy24
  • Qiwi
  • Raiffeisenbank
  • Robinhood
  • Rocketbank
  • Russian Standard
  • SEB
  • Samsung Pay
  • Sberbank
  • SkyCash
  • Stripe
  • Swedbank
  • Tinkoff
  • Unifiedpost
  • VK Pay
  • VTB
  • Vipps
  • Visa
  • Yandex.Noney

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