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Global Buy Now Pay Later Top Market Players 2022


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Countries Covered: Australia, Germany, India, Singapore, United Kingdom, United States

Pages: 49

Publication Date: 05/04/2022

Questions Covered in the report:

  • Who are the top Buy Now Pay Later market players worldwide?
  • How does the BNPL competition landscape vary by region?
  • What are the key performance indicators of the top 3 BNPL providers globally?
  • How does the pricing model of Affirm compare to that of Afterpay?
  • How many users did Affirm, Afterpay and Klarna have in 2021?

Key Findings:

Top BNPL companies worldwide revealed in a new publication by yStats.com

Germany-based secondary market research specialist yStats.com has released a new report, titled “Global Buy Now Pay Later Top Market Players 2022”. The publication unveils the competition landscape in the global BNPL market and details key performance indicators of the world’s three largest BNPL firms.

The global Buy Now Pay Later (BNPL) sector has been growing rapidly over the past few years and is projected to maintain a strong double-digit CAGR through 2026, the yStats.com report reveals. As the market remains on the growth path, competition intensifies, with several global and regional leaders emerging. Established BNPL specialists face increasing rivalry from banks, card networks and payment companies that also target this market segment.

According to the rankings cited in the yStats.com report, Affirm, Afterpay and Klarna are in the lead by global share. Of the three companies, Klarna has the largest user base and the highest revenues by far, while Afterpay recorded the fastest growth rate in terms of Gross Merchandise Value (GMV) in 2021. At the same time, Affirm showed the most remarkable expansion of the merchant network last year, thanks to its partnership with Shopify and some of the largest E-Commerce companies in the U.S. The strategic direction of the three market leaders has expanded beyond BNPL to include further financial, banking and payment services, as well as all-in-one shopping and financing apps.

Several regional players are also active on the BNPL scene. In MENA, for example, Saudi Arabia-based Tamara and UAE’s Tabby each secured over EUR 100 million in funding and work with some of the largest online retailers in the region. In some countries, such as India, leading E-Commerce companies offer their own pay later solution. The yStats.com report concludes that as the Buy Now Pay Later sales continue to rise worldwide, incumbent market leaders will benefit from the growing GMV and will expand their portfolios in the face of intensifying competition.

1. Management Summary

2. Global BNPL Player Rankings

2.1.  Global

  • BNPL Market Overview and Trends, March 2022
  • Market Shares of BNPL Services, in % of Top E-Commerce Websites Supporting BNPL as a Payment Method, March 2022

2.2. North America

  • Top 3 BNPL Platforms Used, in % of BNPL Users, May 2021
  • Top 6 Most Used BNPL Apps, in % of Downloads in the BNPL Category, Q1 2021

2.3. Europe

  • Average Customer Debt, in GBP, by Selected BNPL Providers, 2020 & 2021
  • BNPL Services Used, in % of Respondents, 2020 & 2021
  • Share of Top 100 E-Commerce Websites Accepting Klarna and Afterpay/Clearpay, in %, May 2021
  • Breakdown of Klarna Services Used, in % of Klarna Users, March 2022

2.4. Asia-Pacific

  • Afterpay’s Share of B2C E-Commerce Sales, 2020 & 2021e
  • BNPL Sales, in USD billion, Number of Users, in million, 2021e & 2026, and Selected BNPL Providers, February 2022
  • Tenure and Late Fee of Selected BNPL Providers, January 2022

2.5. MENA

  • Overview of Selected BNPL Providers, incl. Launch Year, Country of Origin, Number of Employees, Total Funding Received, Installments, and Key Partnerships, October 2021

3. Top 3 BNPL Player Profiles

3.1. Klarna

  • Company Profile, April 2022
  • Number of Users, in millions, 2019-2021
  • Number of Merchants, in thousands, 2019-2021
  • Gross Merchandise Volume, in SEK billion, 2019-2021
  • Breakdown of Net Operating Income by Selected Countries and by Income Category, 2020 & 2021

3.2. Afterpay

  • Company Profile, April 2022
  • Overview of Consumer and Retailer Fees, by Australia, USA and UK, March 2022
  • Number of Active Customers, by Region, in millions, FY 2020 & FY 2021
  • Number of Active Merchants, by Region, in thousands, FY 2020 & FY 2021
  • Underlying Sales, by Region, in AUD million, and Breakdown by Channel, by Enterprise and Other, in %, FY 2020 & FY 2021

3.3. Affirm

  • Company Profile, March 2022
  • Company Profile, March 2022
  • Overview of Lending Products, including Merchant Discount Rate, APR, Term Length, Payment Frequency and Representative AOV, March 2022
  • GMV, Total Revenue, and Revenue Less Transaction Costs, in USD million, and CAGR, in %, FY 2019-FY2022f
  • Number of Active Merchants, in thousands, June & December 2020-2021
  • Number of Active Users, in millions, June & December 2020-2021
  • Affirm
  • Afterpay
  • Amazon
  • Atome
  • Clearpay
  • Flipkart
  • Grab Paylater
  • Hoolah
  • ClearPay
  • Klarna
  • Mastercard
  • Monzo
  • Pace
  • Paypal
  • Paytm
  • Rely
  • Revolut
  • Visa

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