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Global Online Travel Market 2019

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SKU: 1463 Category:
Sample reports can only be downloaded by members.
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Description

Countries Covered: Argentina, Australia, Bahrain, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE, UK, USA, Vietnam

Pages: 122

Publication Date: 27/11/2019

Questions Covered in the report:
What is the size of the global online travel market in 2019?
How fast are online travel sales projected to growth through 2023?
How high is the online share of total travel bookings in the global regions?
How many consumers in different countries book travel online?
What are the top online travel platforms in 2019?

Key findings:

Close to half of the world’s travel sales are online

Online share of total travel sales varies worldwide

Global online travel sales account for almost 50% of the world’s total travel sales, according to the latest figures cited in the yStats.com report. This share varies by country and region, but is projected to increase globally over the next few years as digital sales continue to outpace the offline channels.

Top online travel markets

Asia-Pacific is home to a few of the world’s largest digital travel markets, including China and Japan, and also some of the fastest growing, led by Southeast Asia. In the U.S., the growth rate of online travel sales is projected to decline to low single-digits by 2022. The situation is similar in Europe, where already more than 50% of travel bookings are online. The largest online travel market in this region is the UK. In comparison, just around one-third of travel sales in the Middle East are digital, indicating a high potential for future growth.

Leading OTAs in the world

The world’s largest OTAs include Booking.com Holdings, Expedia Group and Trip.com Group. Booking.com was also the most visited website in the travel category as of 2019, followed by Tripadvisor and Airbnb. In addition to the market leaders, there are multiple fast-growing travel unicorns with valuation of above USD 1 billion. These include OYO Rooms, TripActions, Mafengwo, Traveloka and others.

1. Management Summary

2. Global

  • Online Travel Market Overview & Trends, November 2019
  • Online Share of Total Travel Sales, in %, by Region, 2018
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Travel Sales, in %, 2024f
  • Top 9 Areas of Expected Innovation in Travel, May 2019
  • Potential Use Cases of Artificial Intelligence (AI) in Travel Customer Journey, by Customer Use and Company Use, March 2019
  • Share of Travelers Who Are Frustrated When They Are Not Able to Access Their Booking Information 24/7 on Their Mobile Device, in %, 2019
  • Share of Travelers Who Believe That AR/VR Technology Could Help Them Better Plan Their Trips, in %, 2019
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
  • Top 12 Travel Unicorn Startups by Valuation, in USD billion, August 2019

3. North America

3.1. USA

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2022f
  • Breakdown of Hotel and Lodging Online Gross Bookings, by Direct and OTAs, in %, 2018 & 2022f
  • Share of Hotel Direct Room Booking Revenues via Mobile Devices, in %, 2018 & 2022f
  • Booking Channels Used, in % of Travelers, by Generation, 2018
  • Share of Travelers Who Believe That Chatbots/Digital Assistants Would Make The Booking Experience Easier and Frictionless, in %, by Generation, 2018
  • Share of Travelers Who Would Be Comfortable Booking a Trip by Voice, in %, 2018
  • Combined Market Share of the Top 2 OTAs, in %, 2018e

3.2. Canada

  • Product Categories Purchased Online, incl. “Flights and Travel Packages”, in % of Adult Internet Users, March 2019

4. Asia-Pacific

4.1. Regional

  • Online Travel Sales, in USD billion, 2018 & 2021f
  • Online Share of Travel Sales, in %, 2018
  • Travel Site Users, in millions, by Selected Countries, January 2019
  • Travel Site User Penetration, in % of Internet Users, by Selected Countries, January 2019
  • Breakdown of Travel Site Users by Device Used, in %, by Selected Countries, January 2019
  • Online Travel Sales, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f
  • Online Ride Hailing Sales, in USD billion, by Online Transportation and Online Food Delivery, in USD billion, 2015, 2019f & 2025f

4.2. China

  • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f
  • Online Share of Total Travel Sales, in %, 2015 – 2022f
  • Breakdown of Online Travel Sales by Segment, in %, Q2 2019
  • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f
  • Top 10 Travel Websites by Monthly Unique Visitors, in millions, July 2019
  • Market Shares of Top 3 OTAs, in %, Q2 2019

4.3. Japan

  • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, incl. Travel Services, 2017 & 2018
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Total Travel Sales, in %, 2018 – 2020f
  • Breakdown of Online Travel Sales by Segment, in %, 2018
  • Top 10 Travel Websites by Visitors, in millions, 2018

4.4. South Korea

  • Retail E-Commerce Sales by Product Category, in KRW bil., incl. Travel, 2017, 2018 & H1 2019
  • M-Commerce Sales by Product Category, in KRW billion, incl. Travel, 2017, 2018 & H1 2019
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel Products”, 2017 & 2018

4.5. India

  • Total Travel Spending, in USD billion, Online Share, in %, and Online Travel Spending, in USD billion, 2018 & 2021f
  • Online Share of Total Travel Bookings, in %, 2019e & 2022f
  • Breakdown of Channels Used to Book Travel Tickets and Hotels, by Online and Offline, in % of Travelers, 2018
  • Breakdown of Channels Used to Book Travel Tickets and Hotels, in % of Travelers, 2018

4.6. Australia & New Zealand

  • Online Share of Total Travel Sales, in %, 2018

4.7. Indonesia

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f

4.8. Thailand

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f

4.9. Singapore

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

4.10. Vietnam

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f

4.11. Malaysia

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f

4.12. Philippines

  • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

5.1. Regional

  • Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018
  • Share of Individuals Buying “Travel and Holiday Accommodation” Online, by EU Countries and Selected Non-EU Countries, in %, 2018

5.2. UK

  • Product Categories Purchased Online, in % of Adults, incl. “Travel Arrangements” and “Holiday Accommodation”, Q1 2019
  • Share of Adults Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2019
  • Devices Used to Book Holidays Online, in % of Travelers Who Booked Online, 2018
  • Travel Sales Breakdown by Online and Offline, in % and in GBP million, 2023f
  • Top 15 OTAs by Number of Unique Visitors to Websites, in thousands, January 2019

5.3. Germany

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018
  • Share of Travelers Who Booked Their Trip Online, in %, 2008-2018
  • Channels Used by Travelers to Find Information About Travel or Book Their Trip, in %, 2018
  • Types of Trips Booked via Digital Channels, in % of Travelers Who Book via Digital Channels, by 2-4 Day Trips, and 5+ Day Trips, 2018

5.4. France

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018
  • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, January 2019

5.5. Italy

  • Online Travel Sales, in EUR billion, 2018 & 2019f
  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018

5.6. Spain

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018

5.7. Netherlands

  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018

5.8. Russia

  • Online Travel Sales, in RUB billion, 2017 & 2018
  • Share of Online Shoppers Who Purchased Travel Services Online, in %, 2018

5.9. Turkey

  • Online Travel Sales, in TRY billion, 2017 & 2018
  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019

5.10. Poland

  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2018

6. Latin America

6.1. Regional

  • Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
  • Online Share of Total Travel Sales, in %, 2018 & 2021f

6.2. Brazil

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel”, May 2018
  • Share of Smartphone Internet Users Who Booked Accommodation via Smartphone App, in %, March 2016 – March 2019
  • Smartphone Apps Used to Book Accommodation, in % of Smartphone Internet Users Who Booked Accommodation via Apps, March 2019

6.3. Mexico

  • Product Categories Purchased Online, incl. “Transportation”, “Travel”, and “Accommodation”, in % of Online Shoppers, 2018
  • Breakdown of Average Quarterly Online Spending on Travel-Related Categories, in % of Online Shoppers Purchasing from Each Category, 2018

6.4. Argentina

  • Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 – 2018

7. Middle East & Africa

7.1. Regional

  • Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
  • Online Share of Gross Travel Bookings, in %, 2018 & 2022f

7.2. UAE

  • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018

7.3. Saudi Arabia

  • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, October 2019

7.4. South Africa

  • Share of Online Shoppers Purchasing Flights and Accommodation Online, in %, March 2019

7.5. Bahrain

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

7.6. Morocco

  • Share of Internet Users Who Used Online Travel or Accommodation Services Related to Travel, in %, 2018
  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • Agoda Co Pte Ltd
  • Alibaba Group Holdings
  • Expedia Group Inc.
  • Oravel Stays Private Ltd
  • Trip.com Group Ltd
  • Airbnb Inc.
  • Booking Holdings Inc
  • Hotels.com
  • Rakuten Travel Inc.
  • TripAdvisor Inc.

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