Countries Covered: Argentina, Australia, Bahrain, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE, UK, USA, Vietnam
Publication Date: 27/11/2019
Questions Covered in the report:
What is the size of the global online travel market in 2019?
How fast are online travel sales projected to growth through 2023?
How high is the online share of total travel bookings in the global regions?
How many consumers in different countries book travel online?
What are the top online travel platforms in 2019?
Close to half of the world’s travel sales are online
Online share of total travel sales varies worldwide
Global online travel sales account for almost 50% of the world’s total travel sales, according to the latest figures cited in the yStats.com report. This share varies by country and region, but is projected to increase globally over the next few years as digital sales continue to outpace the offline channels.
Top online travel markets
Asia-Pacific is home to a few of the world’s largest digital travel markets, including China and Japan, and also some of the fastest growing, led by Southeast Asia. In the U.S., the growth rate of online travel sales is projected to decline to low single-digits by 2022. The situation is similar in Europe, where already more than 50% of travel bookings are online. The largest online travel market in this region is the UK. In comparison, just around one-third of travel sales in the Middle East are digital, indicating a high potential for future growth.
Leading OTAs in the world
The world’s largest OTAs include Booking.com Holdings, Expedia Group and Trip.com Group. Booking.com was also the most visited website in the travel category as of 2019, followed by Tripadvisor and Airbnb. In addition to the market leaders, there are multiple fast-growing travel unicorns with valuation of above USD 1 billion. These include OYO Rooms, TripActions, Mafengwo, Traveloka and others.