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SKU: 1493 Category:

Saudi Arabia B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact


SKU: 1493 Category:
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Countries Covered: Saudi Arabia

Pages: 57

Publication Date: 25/08/2020

Questions Covered in the report:

  • How does the pandemic affect the B2C E-Commerce market in Saudi Arabia?
  • How does Saudi Arabia compare to other countries in its region and worldwide in criteria related to B2C E-Commerce?
  • Which product categories were purchased online during the outbreak in this country?
  • What are the consumer expectations in Saudi Arabia regarding the use of online payment methods during the COVID-19 outbreak?
  • Which top E-Commerce websites in Saudi Arabia were purchased from during COVID-19?

Key Findings:

Online retail activity in Saudi Arabia rises during the COVID-19 outbreak

Number of orders placed online accelerated during the pandemic

The COVID-19 lockdown restrictions combined with efforts of the Government of Saudi Arabia towards digitalizing the Kingdom have resulted in increased online shopping activity. Since the onset of the COVID-19 outbreak, the KSA experienced double-digit growth in online retail sales of certain products. Additionally, a massive increase in orders placed online was noted in June 2020, compared to online orders in April 2019. Another important trend in Saudi Arabia is cross-border online shopping. According to a report cited in the yStats.com publication, AliExpress, a leading cross-border E-Commerce marketplace in the KSA, saw triple-digit growth rates in product categories such as computers and accessories, printers and sleep and lounge goods during the pandemic.

During the health crisis, online purchase of ‘Entertainment at home’ products increased

After the COVID-19 outbreak, online shopping trends slightly shifted as shoppers started acquiring certain products online more than before, such as “Entertainment at home” and “Consumer Electronics” products.  Furthermore, more consumers started ordering groceries and food online. According to a survey, a substantial share of Internet users in Saudi Arabia ordered food or groceries delivery more often due to the coronavirus outbreak. However, the top product categories purchased online during the pandemic remained to be “Clothing & Footwear”  followed by “Electronics” and “Medicine”.

Saudi Arabia’s E-Commerce sellers see a surge in sales amidst the pandemic

Significant growth in online activity has been seen by local online retail businesses in Saudi Arabia during the health crisis. Order value for Bin Dawood Holding doubled, its average sales and app installations accelerated by triple-digit growth rates. Another local grocery app, Nana Direct, received high numbers of online orders and sales. The Ystats.com publication reports that Amazon, one of the top E-Commerce market players in the Kingdom, launched its website in Saudi Arabia replacing previously acquired Souq.com amidst the pandemic.

1. Management Summary

2. Overview

  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • COVID-19 Impact on B2C E-Commerce, July 2020
  • B2C E-Commerce Share of Total Retail Sales, in %, by Selected Countries Worldwide, incl. Saudi Arabia, 2019
  • Internet Penetration, in % of Adults, by Selected Countries in MENA, incl. Saudi Arabia, 2019
  • Mobile Share of Internet Traffic, in %, July 2020

3. Trends

  • Devices Used to Access Internet, in % of Internet Users, by Gender, 2019
  • Share of Consumers in Riyadh and Jeddah Who Prefer to Buy Products Using A Smartphone/Tablet, in %, Compared to Global, September 2019
  • Share of Consumers in Riyadh and Jeddah Who Placed an Order Using an App and Collected In-Store, in %, Compared to Global Average, September 2019
  • Year-on-Year Increase in The number of Orders Placed Online, in %, April 2019 & June 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2020

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2019 & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020

5. Users & Shoppers

  • Internet Penetration, in % of Adults, by Age Group, 2019
  • Online Shopper Penetration, in % of Internet Users, 2019
  • Share of Adults Who Started Using New Digital Shopping Methods During COVID-19, in %, June 2020

6. Products & Verticals

  • Product Categories Purchased Online, in % of Online Shoppers, 2019
  • Product Categories Purchased Online During COVID-19, in % of Online Shoppers, April 2020
  • Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Share of Consumers Planning to Buy Selected Product Categories Online During Ramadan Post-COVID-19 Compared With Pre-COVID-19 Outbreak, in %, May 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, June 2020
  • Share of Internet Users Who Have Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
  • Share of Consumers in Riyadh and Jeddah Who Bought Most of Their Groceries Online, in %, September 2019
  • Breakdown of Consumers Who Purchase Grocery Items Online in April During COVID-19 Compared With in April Pre-COVID-19 Outbreak, in %, April 2020
  • Online Purchase for Top Grocery Products, in % of Buyers, April 2020
  • Breakdown of Attitudes Regarding Buying a Car Online, in % of Consumers, April 2020

7. Payments

  • Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2019
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Saudi and Non-Saudi and by Gender, 2019
  • Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020

8. Delivery

  • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, 2019
  • Delivery Methods, Time and Charges Offered by the Two Selected Leading E-Commerce Websites, July 2020
  • Delivery Methods, Time and Charges for the Top 2 Cross-Border E-Commerce Websites, July 2020

9. Players

  • B2C E-Commerce Players Overview, July 2020
  • Top Online Shopping Websites, incl. Total Number of Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, June 2020
  • Top 5 Online Shops by Estimated Global First-Party Sales, 2019 (excl. Marketplace Sales)
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Fordeal Inc
  • Jarir Marketing Co
  • Jollychic EC Ltd
  • Namshi General Trading LLC
  • Noon AD Holdings Ltd
  • Panda Retail Co
  • Souq Extra
  • iHerb Inc

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