Consumer behavior rapidly changed after the onset of COVID-19, and the preference for what to buy online and what not to vary by country. Due to the COVID-19 pandemic and enforced restrictions in Europe, the retail market experienced significant changes, namely, digitization of operations in 2020. Many businesses in…
With the increasing shift of consumers towards digitalization, fashion retailers started extensively adopting new strategies, such as introducing digital sales channels or ramping up omnichannel services. The global fashion industry experienced a drastic drop in sales volume after the onset of the COVID-19 pandemic in 2020. However, with the…