An important element in the shift from traditional video games to digital games segment worldwide has been the rise of the free-to-play model. Under this model, games are free to enter, while revenues are generated from sale of additional features and other upgrades through in-game transactions. In advanced markets, the…
NIGERIA: A MOBILE RETAIL REVOLUTION IN THE WORKS? It is well documented that Nigeria is now Africa’s largest economy, as well as its most populous nation, 1 in 5 people in sub-Saharan Africa is Nigerian (Source: The Economist, Nigeria: Africa’s new Number One, April, 2014). The country is also Africa’s…
Consumers in India Becoming Mobile Savvy More and more ecommerce companies in India are seeing a rapid increase in the usage of mobile, as consumers are increasingly becoming mobile savvy and using their devices to shop online. YStats.com reported in 2013 that mobile data traffic had doubled in India and…
Hamburg-based global E-Commerce intelligence company yStats.com’s latest publication, “Global Mobile Gaming Market 2015”, reports the spread of mobile gaming worldwide. Mobile gaming is the fastest growing and most promising segment of the global gaming market. With smartphone and tablet penetration increasing and free-to-play games gaining momentum, mobile games are expected…