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Intense competition in Asia-Pacific’s clothing B2C E-Commerce

With B2C E-Commerce sales of clothing growing rapidly across the emerging markets of Asia-Pacific, the competition remains intense. Pure-play online retailers and store-based fashion merchants, both local and international, contend for a share of this booming market.

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Vip.com is the leading online clothing specialist in China

In China, the region’s largest online retail market, Vip.com is the leading online clothing specialist, though ranking behind the generalists Tmall.com and JD.com by the 2015 market share. According to the sources cited in the yStats.com report, Tmall.com accounted for around two thirds of the clothing B2C E-Commerce sales in China.

New entrants in India’s clothing B2C E-Commerce

In India, whose B2C E-Commerce market is growing even more rapidly than that of China, new competitors entered the online clothing market in 2016: Tata Group with Tatacliq.com and Reliance Industries with Ajio.com. Both conglomerates will try to rival the established market leaders such as Flipkart, owner of online fashion store Myntra.com, and Amazon, which ranks fashion as one of the top three product categories that it sells in India.

International fashion retailer expands online operations to Japan

Foreign clothing retailers also are intensifying their efforts in Asia-Pacific. Sweden-based H&M, whose international website HM.com is the most popular clothing E-Commerce website worldwide, according to the July 2016 ranking cited in the yStats.com report, launched E-Commerce operations in Japan this year. H&M will face competition from Japanese companies such as Fast Retailing’s UNIQLO. UNIQLO has been continuously investing in infrastructure to improve the quality of its E-Commerce offering.

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