Based on the officially reported global B2C E-Commerce sales, the world’s top 5 companies by 2015 results were: Amazon.com, JD.com, Wal-Mart Stores, Sunning Commerce Group and Otto Group. Combined, these top 5 players accounted for 13.5% of global online retail sales last year, with Amazon.com outstripping the rest with an 8% share. JD.com and Wal-Mart Stores followed with 2.6% and 1.4%, respectively, while the last two companies in the top 5 rank, China-based Suning Commerce Group and Germany-based Otto Group, had shares of below 1%.

In 2016, the intense competition among the world’s leading B2C E-Commerce players continues, with the companies launching new initiatives and investing in their capabilities. In the first quarter of this financial year, Amazon.com’s product sales grew by +21%, compared to a +7% increase in Wal-Mart’s E-Commerce sales and JD.com’s +45% growth in online direct sales.