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Rapid Growth for the Fashion E-Commerce Market in Southeast Asia

The fashion E-Commerce segment holds popular among online shoppers

Over the last couple of years, the fashion E-Commerce segment in Southeast Asia has experienced rapid growth and the latest report from yStats.com affirms this trend. Southeast Asia is rapidly developing as worldwide investors funnel money into projects across the region. As the economies continue to develop, consumers are spending more and more time online and buying lots of one product in particular, fashion. This can be seen in cases like Thailand, for example. Although two-thirds of online shoppers in Thailand spent only a small amount on fashion purchases via Internet, this category still maintains the top spot in popularity among Thai online shoppers. This trend holds true in Indonesia, Vietnam, and Malaysia.

Social media drives fashion sales

Fashion is not only popular with online shoppers; it is leading a trend in purchasing behavior across Southeast Asia. As seen in both Thailand and Malaysia, Social Media is becoming a legitimate platform to buy and sell products in the region and clothing is the most popular category in these terms.

Regional players remain top seat in web traffic

Lazada and Shopee hold great deals of market share in terms of web traffic in the region. The top seat goes to Lazada in both Vietnam and Malaysia and Shopee follows, coming in second and third in these 2 countries respectively. As E-Commerce merchants in Southeast Asia continue to be mostly regional, Korean-owned 11street grabs second place in Malaysia in regards to web traffic.

With a double-digit growth rate in Thai fashion retail E-Commerce sales between 2017 and 2021, the region follows the trend and the fashion E-Commerce market exhibits lasting growth.

For more information on this topic, see our recent report “Global Clothing B2C E-Commerce 2018”.