Sample Report: Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025

Description

Region: Europe

Countries: Turkey, Poland, Czech Republic, Hungary, Greece, Slovenia, Romania, Slovakia, Serbia, Lithuania, Bulgaria, Croatia, Estonia, Latvia​

‍Pages: 89

Publication Date: 14.04.2025

Questions Covered in the report:

• What percentage of Poland’s online shoppers used BLIK for payments in 2024?
• What is the role of contactless payment technologies in the transition towards a cashless economy in Eastern Europe in 2025?
• How are QR codes contributing to mobile payments in Turkey in 2025?
• What is the mobile payment adoption rate in Hungary from 2022 to 2023?
• What is the projected card transaction value for Lithuania in 2028?

Key Findings:

2025 Trends in Eastern Europe’s Digital Payments: yStats.com Unveils Consumer Adoption Insights and Market Shifts"

Digital Wallets and Bank Transfers Gain Momentum Across Eastern Europe

Digital wallets and real-time bank transfers are gaining significant traction in Eastern Europe as consumers prioritize speed, security, and convenience. In Turkey, digital wallets have risen from less than 5% of online transactions in 2017 to over 10% in 2023, driven by local solutions like BKM Express and Paycell. Meanwhile, Poland’s BLIK service has become a dominant payment method, used by 65% of internet users in 2024, reflecting the growing preference for fast and secure transactions.

Card Payments Remain Dominant Despite the Rise of Alternatives

Despite the rise of alternative payment methods, card payments remain the most popular choice across Eastern Europe. In Turkey, 65% of online transactions were made via credit and debit cards in 2023. In the Czech Republic, the card payments market is set to exceed USD 110 billion by 2027, reflecting the strong ongoing reliance on traditional card-based methods. Furthermore, consumers are increasingly embracing mobile-enabled, contactless cards for a seamless experience.

Mobile and Instant Payments Reshape E-Commerce and Consumer Preferences

Mobile payments are rapidly reshaping Eastern Europe’s E-commerce sector, fueled by increased smartphone usage and the growing demand for mobile-first payment solutions. In Hungary, mobile payment adoption grew from 15% in 2022 to over 20% in 2023. In Slovakia, the rise of contactless payments and mobile wallets like Apple Pay and Google Pay is contributing to greater consumer satisfaction and faster, more secure transactions. The introduction of QR code payments in Turkey is expected to drive further growth in mobile payments, with expanding merchant acceptance helping to boost usage.

Access the Full Report

To gain a deeper understanding of Eastern Europe’s evolving digital payments landscape, access the full report, “Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025.” For media inquiries, contact Press@ystats.com.

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Table of Content:

1.         Key Takeaways

2.         Management Summary

3.         Online Payments Market in Central Europe

3.1.      Poland

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2027f

•       Share of Payment Methods Used for Online Purchases, by Age, in % Online Shoppers, 2024

•       Share of Payment Methods Used for Online Purchases, by City Size, in % of Online Shoppers, 2024

•       Share of Payment Methods Used for Online Purchases, by Gender, in % of Online Shoppers, 2024

•       Reasons for Choosing Payment Methods for Online Purchases, by Age, in % Online Shoppers, 2024

•       Reasons for Choosing Payment Methods for Online Purchases, by Gender, in % Online Shoppers, 2024

•       Share of Online Payment Method Usage, in % of Internet Users, 2024

•       Share of BLIK Usage Among Young Adults, Aged 15-24 and 25-34, in %, 2024

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

3.2.      Czech Republic

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2027f

•       Share of 18–24-Year-Olds Preferring Mobile Wallets (Apple Pay, Google Pay), in %, 2024

•       Preferred Payment Methods, in % of Respondents, 2024

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

3.3.      Slovakia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

3.4.      Hungary

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2028f

•       Mobile Payment Adoption Rate, in %, 2022 & 2023

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

3.5.      Slovenia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f

•       Number of Contactless Payment Cards, in millions, 2023 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

4.         Online Payments Market in Southern Europe

4.1.      Turkey

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Payment Methods and Consumer Trends in E-Commerce Overview, April 2025

•       Breakdown of Card Schemes by Market Share, in %, 2023

•       Breakdown of Payment Methods by Type, in %, 2023

4.2.      Romania

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

4.3.      Greece

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2027f

•       Share of Card Transaction Value, by Payment Channel, in %, 2021-2023e

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

4.4.      Bulgaria

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

4.5.      Serbia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

4.6.      Croatia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

5.         Online Payments in the Baltics

5.1.      Lithuania

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Cards Transaction Value, in USD billion, 2024 & 2028f

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

5.2.      Latvia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

5.3.      Estonia

•       Overview of Online Payment Methods and Consumer Preferences, April 2025

•       Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

6.         Conclusion

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Companies Mentioned:

• BKM Express
• Paycell
• BLIK
• Przelewy24
• PayU
• PayPal
• Revolut
• Visa
• Mastercard
• Apple Pay
• Google Pay
• Yandex.Money
• Allegro
• Vinted