Sample Report: Europe Digital Payments Overview 2025: Payment Methods, Trends, & Adoption Insights

yStats.com has released its latest comprehensive report, “EuropeDigital Payments Overview 2025: Payment Methods, Trends, & AdoptionInsights,” offering an in-depth analysis of the evolving digital payments market across Europe. This report explores the impact of key trends shaping the market, including the rise of digital wallets, contactless payments, real-time bank transfers, and emerging payment methods like Pay by Bank. It provides valuable insights into the regional variations and technological innovations driving the adoption of digital payment solutions across European markets.

April

2025

Online Payment

Description

Region: Europe

Countries: United Kingdom (UK), France, Germany, Spain, Netherlands, Italy, Belgium, Sweden, Austria, Switzerland, Denmark, Finland, Norway, Portugal, Ireland, Turkey, Poland, Czech Republic, Hungary, Greece, Slovenia, Romania, Slovakia, Serbia, Lithuania, Bulgaria, Croatia, Estonia, Latvia

‍Pages: 256

Publication Date: 23.04.2025

Questions Covered in the report:

What share ofEuropean respondents expressed interest in trying Pay by Bank for onlinepayments in 2024, and how many showed strong willingness?
What is theweekly usage rate of digital wallets in the UK and France in 2024?
What is theprojected growth rate for non-cash transactions in Europe, and how does itcompare to the growth of B2B transactions?
What are the keyfactors driving consumer preferences for online payment methods in Europe in2024?
How does BLIK'spopularity in Poland compare to other payment methods for online purchases in2024?

Key Findings:

yStats.com Reveals How Digital Payments in Europe WillExperience Significant Growth in 2025, Driven by Innovation in Payment Methodsand Shifting Consumer Habits.

Digital Wallets and Mobile Payments Lead the Charge inEurope

Digital wallets have become a dominant force in Europe,propelled by increased smartphone penetration and consumer demand for secure,convenient payment methods. In Western Europe, the adoption of digital wallets,particularly in the UK and Germany, with over 20% of consumers using digital walletsweekly in 2024. Meanwhile, Eastern Europe is also witnessing a shift towardsdigital wallets, with Turkey seeing a rise in wallet adoption from less than 5%in 2017 to over 10% in 2023.

Card Payments Remain Strong, While Contactless AdoptionExpands

Despite the rapid growth of alternative payment methods,card payments remain a cornerstone of Europe’s payment landscape. Countrieslike Germany and France have embraced contactless transactions, driven by thedemand for quick and secure payments. In Eastern Europe, card payments alsomaintain a stronghold, particularly in Turkey, where credit and debit cardsaccounted for 65% of online transactions in 2023. The increasing adoption ofcontactless payment cards across the region is reshaping consumer preferences,with mobile-enabled cards providing a more seamless and efficient paymentexperience.

Instant Payments and Pay by Bank Gain Traction AcrossEurope

Instant payments are gaining significant momentum inEurope, driven by the growing consumer desire for fast, real-time transactions.Pay by Bank services, such as those popular in the Netherlands, have gainedtraction, with strong monthly usage driven by seamless integration with digitalbanking systems. In Western Europe, where security and cost-effectiveness aretop priorities, the rise of Pay by Bank reflects consumer preference forsecure, low-fee transactions. Similarly, in Eastern Europe, the introduction ofQR code payments in Turkey and increasing mobile wallet adoption in countrieslike Hungary and Slovakia are contributing to the rapid growth of mobile andinstant payment methods.

Access the Full Report

For a detailed overview of these trends and more, accessthe full report, “Europe's Digital Payments Landscape 2025: Trends, Adoption,and Growth Projections.” This report provides key insights into the evolvingdigital payment market across Europe. For media inquiries,contact Press@ystats.com.

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Table of Content:

1. Key Takeaways

2. Management Summary

3. Regional Overview: Europe PaymentTrends

3.1. Europe-Wide Digital Payment Usage Patterns

• Share of Respondents Using Digital Payments, byCategory, in % of Respondents, 2024

• Digital Wallets Adoption by Category: In-Store,in % of Digital Payment Users, 2024

• Digital Wallets Adoption by Category: Online,in % of Digital Payment Users, 2024

• Digital Wallets Adoption by Category: In-App,in % of Digital Payment Users, 2024

3.2. Europe-Wide Transaction Volume and Payment Mix

• Total Non-cash Transactions Volume, in volumebillions, 2018 & 2021-2024e & 2028f

• Total B2B Non-cash Transactions Volume, involume billions, 2018 & 2021-2024e & 2028f

• Payment Mix: New Payments vs TraditionalPayments, In % of transaction volume, 2023

3.3. Instant Economy Consumer Trends in Western Europe

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Features That Make Pay by Bank Appealing toConsumers, in % Respondents, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Factors Influencing Consumers' Preferences WhenSelecting an Online Payment Method, in %, 2024.

3.4. Western Europe E-Commerce Market Overview

• Retail E-Commerce Share, in % of Total RetailSales, 2022–2028f

• Retail E-Commerce Sales, in USD billion, in %of Year-on-Year Change, 2022-2028f

• Online Retail Sales, in USD billion, 2023 &2028f

3.5. Payments Revenue Trends and Projections in Europe, Middle East, andAfrica

• Payments Revenue by Type, Commercial &Consumer in %, 2018 & 2023

• Share of Payment Revenue Value, in %, 2027f

• Payments Revenue Value, in USD trillion, 2013,2018, 2020- 2023

• Payments Market Growth by Global Region, CAGR(%), 2022 - 2027f

• Payments Market Revenue Share by Global Region,in %, 2027f

4. Western Europe Online PaymentTrends

4.1. UK

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Important Factors When Trying New OnlinePayment Methods, in %, 2024

• Share of Generation Z (Ages 18-29) Willing toTry New Online Payment Methods, in %, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Features That Make Pay by Bank Appealing toConsumers, in % Respondents, 2024

• Factors Influencing Consumers' Preferences WhenSelecting an Online Payment Method, in %, 2024

• Share of Adults Using Selected Payment Methodsfor Online Purchases, by Payment Method, in %, 2024

• Share of BNPL Usage Among Adults in Comparisonto Europe, in %, 2024

• Share of Adults Using Buy Now Pay LaterServices, in %, 2022 and 2023

• Cards Transaction Value, in USD trillion, 2023& 2027f

• Total Payments via Faster Payments and RemoteBanking, in billions, 2023 & 2033f

• Total Debit Card Payments, in billions, 2023& 2033f

• Contactless Debit and Credit Card PaymentVolume, in billions, 2023 & 2033f

• Bacs Direct Credit Payment Volume, in billions,2023 & 2033f

• Direct Debit Payment Volume, in billions, 2023& 2033f

• Share of Card Payments (Debit and Credit), in%, 2023 & 2033f

• Share of Payments Made via Contactless Debitand Credit Cards, in %, 2033f

• Share of Adults Using Online vs Mobile Banking,in %, 2023

4.2. France

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Share of Online Payment Methods Used by OnlineShoppers, in %, 2024

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Top Reasons for Using a Credit Card OnlineAmong Adults Aged 60+, in % of Respondents, 2024

• Factors Influencing Consumers' Pref. WhenSelecting an Online Payment Method, in %, 2024

• Share of Generation Z (Ages 18-29) Willing toTry New Online Payment Methods, in %, 2024

• Share of BNPL Usage Among Adults in Comparisonto Europe, in %, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Features That Make Pay by Bank Appealing toConsumers, in % Respondents, 2024

• Share of Respondents Familiar With Pay by Bank,in % of Respondents, 2024

• Share of Respondents Who Have Never Used Pay byBank Online, in %, 2024

• Share of Adults Somewhat Familiar with Pay byBank, Aged 18-29 and 60+, in %, 2024

• Cards Transaction Value, in USD billion, 2024& 2028f

• Share of 18-24-Year-Olds Using ContactlessDebit Cards, in %, 2023

• Share of 18-24-Year-Olds Using Mobile PaymentServices, in %, 2023

• E-Commerce Market Value, in EUR billion, 2022& 2023

4.3. Germany

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• E-Commerce Payment Methods by Revenue Share, in%, 2023

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Share of Generation Z (ages 18-29) Willing toTry New Online Payment Methods, in %, 2024

• Share of Young Adults Aged 18-29 Using Pay byBank Daily or Weekly, in %, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Features That Make Pay by Bank Appealing toConsumers, in % Respondents, 2024

• Share of BNPL Usage Among Adults in Comparisonto Europe, in %, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Factors Influencing Consumers' Prefrences WhenSelecting an Online Payment Method, in %, 2024

• E-Commerce Market Value, in USD billion, 2023& 2027f

• Breakdown of Payment Methods by Type, in %,2023

• Cards Transaction Value, in USD billion, 2023& 2027f

• Breakdown of Card Schemes by Market Share, in%, 2023

4.4. Spain

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Share of Generation Z (Ages 18-29) Willing toTry New Online Payment Methods, in %, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Share of Young Adults Aged 18-29 Using Pay byBank Daily or Weekly, in %, 2024

• Features That Make Pay by Bank Appealing to Consumers,in % Respondents, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Factors Influencing Consumers' Preferences WhenSelecting an Online Payment Method, in %, 2024

• Share of BNPL Usage Among Adults in Comparisonto Europe, in %, 2024

4.5. Netherlands

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Payment Method Usage Frequency in InstantEconomy, in % of Consumers, 2024

• Share of Consumers Using Pay by Bank at LeastMonthly, in %, 2024

• Share of Adults Using Pay by Bank Daily orWeekly, Aged 18-29 and 30-39, in %, 2024

• Willingness to Try Pay by Bank for OnlinePayments, in % of Respondents, 2024

• Features That Make Pay by Bank Appealing toConsumers, in % Respondents, 2024

• Top Reasons for Using a Credit Card Online, in% of Credit Card Users, 2024

• Factors Influencing Consumers' Pref. WhenSelecting an Online Payment Method, in %, 2024

• Share of Generation Z (ages 18-29) Willing toTry New Online Payment Methods, in %, 2024

• Share of BNPL Usage Among Adults in Comparisonto Europe, in %, 2024

• Share of Population Aged 16-74 Who PurchasedGoods or Services Online, in %, 2019-2024e

4.6. Italy

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Breakdown of Online Transactions by PaymentMethod, in %, 2023

• Breakdown of Payment Methods by Type, in %,2023

• Share of Consumers Increasing Card Use forOnline vs. In-Store Purchases, in %, 2024

• Breakdown of Gen Z Increasing Card Use forOnline and In-Store Purchases, in %, 2024

• Share of Consumers Preferring Credit or DebitCards for Tracking Expenses & Convenience, in %, 2024

• Share of Consumers Preferences for DigitalPayments in Italy and Abroad, in %, 2024

• Share of Millennials Prioritizing Discounts& Benefits Choosing Digital Payment Methods, in %, 2024

• Share of Consumers Prioritizing Discounts &Benefits in Digital Payments, %, 2024

• Main Factors for Choosing Digital Payments OverCash, in %, 2024

• Breakdown of Card Schemes by Market Share, in%, 2023

• Cards Transaction Value, in USD billion, 2023& 2027f

• E-Commerce Market Value, in USD billion, 2023& 2027f

• Share of Population Aged 16-74 Who PurchasedGoods or Services Online, in %, 2019-2024e

4.7. Belgium

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

4.8. Sweden

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

4.9. Austria

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Share of Respondents Planning to IncreaseMobile Payment Use in the Next Two Years, in %, 2023

• Breakdown of Digital Wallet Usage by Type, in%, 2024

• Cards Transaction Value, in USD billion, 2024& 2028f

• Share of Respondents Using Contactless DebitCards and Cash, in %, 2020-2023

• Share of Population Aged 16-74 Who PurchasedGoods or Services Online, in %, 2019-2024e

4.10. Switzerland

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

• Share of Respondents Preferring Digital PaymentProviders for Payments, in %, 2023

• Share of Mobile Payment Usage, by PaymentMethod, in %, 2021-2024 (Part 1 of 2)

• Share of Mobile Payment Usage, by PaymentMethod, in %, 2021-2024 (Part 2 of 2)

• Share of Population Aged 16-74 Who PurchasedGoods or Services Online, in %, 2019-2024e

4.11. Denmark

• Overview of Online Payment Methods and ConsumerPreferences, March 2025

4.12. Finland