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Europe Cross-Border B2C E-Commerce Market 2023

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Description

Countries Covered: Germany, Italy, Spain, UK, France, Sweden, Netherlands, Austria, Belgium, Switzerland, Ireland, Denmark, Finland, Iceland, Luxembourg, Portugal, Russia, Turkey, Greece, Hungary, Croatia, Slovenia, Estonia, Lithuania, Latvia, Cyprus.

Pages: 84

Publication Date: 08/03/2023

Questions Covered in the report:

  • What were the top purchase categories for German online shoppers when shopping cross-border as of H1 2022?
  • Which were the most suitable payment methods for companies in Germany when it came to selling cross-border as of April 2022?
  • What was the most preferred online purchase channel among cross-border shoppers in France as of January 2022?
  • What was the estimated cross-border B2C E-Commerce turnover in EU 16 countries as of 2022?
  • Which was the most popular destination to purchase cross-border goods from among online shoppers in Greece as of October 2022

Key Findings:

Cross-border B2C E-Commerce to evolve rapidly in Europe, with Luxembourg leading the pack in cross-border online shopping: new yStats.com report.

The cross-border B2C E-Commerce landscape is flourishing in Europe with Germany showing tremendous growth potential in the cross-border sphere.

The outbreak of the pandemic led to increased online purchases as consumers globally changed their buying habits. Consumers globally turned towards international markets for fulfilling their shopping needs, with the market value of the overall cross-border E-Commerce market forecasted to witness a double-digit CAGR between 2022 and 2026, reaching a value in trillions of Euros, as revealed by the new yStats.com report. The growth of cross-border E-Commerce continued across regions and Europe was no exception to this trend, with cross-border buying in different European countries growing at varied levels. Luxembourg, for instance, was the first among the top 16 European countries in cross-border shopping based on indicators such as cross-border market share and number of cross-border website visits, among other factors. While Germany was the leader when it came to best cross-border online shops and marketplaces, witnessing a presence of large cross-border online shops as well as brands such as Hugo Boss, Hello Fresh, and Zoo Plus, with most of its retailers also claiming to sell internationally as of September 2022. Germany was also among the nations with the highest share of online shoppers making cross-border purchases, as per capita cross-border spending in Germany was also among the highest in the region, second only to Austria as of 2022, with a certain share of shoppers in the age range 25-34 years claiming to spend more than € 200 euros on online overseas purchases as per the new yStats.com report.  Additionally, more than half of surveyed online shoppers are inclined towards purchasing clothing and footwear via cross-border channels, followed by sports, leisure & hobby, and consumer electronics as of H1 2022.

Other European countries are also gradually increasing cross-border B2C E-Commerce

The shift of consumers towards online shopping platforms gave a rise to the growth of cross-border B2C E-Commerce, with Amazon and AliExpress being the most preferred marketplaces among online shoppers in Europe for cross-border purchases. The changing expectations of cross-border B2C E-Commerce buyers contributed to the emergence of new consumer trends such as hyper-personalization, AR/VR, as well as live shopping. The European market in 2022 also witnessed trends such as consumer centricity, last-mile supply chain, and new marketplaces, among others. Important among these is the creation of new cross-border B2C E-Commerce marketplaces that will allow higher revenue creation and wider audience reach, as stated in the new yStats.com report. Thus, countries such as Italy and Spain saw growth in their cross-border B2C E-Commerce sales during recent years, with more than half of surveyed online shoppers in Italy preferring to pay via PayPal for their cross-border purchases as of January 2022. In the UK too, nearly half of online shoppers made cross-border purchases as of January 2022, while most consumers in Austria indicated having used online cross-border channels to purchase goods and services as of 2021. While growth in cross-border shopping has generally been on the increase in Europe, in Turkey cross-border purchases formed a small share of total purchases in the country as of H1 2022. Russia saw a decline in the share of cross-border B2C E-Commerce trade in total B2C E-Commerce during the same period, as revealed by the new yStats.com publication.

1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Market Overview, November 2022
  • Cross-Border B2C E-Commerce Market Size, in USD trillion, 2022e & 2026f
  • Share of Online Shoppers Making Cross-Border Purchases, by Select Countries, in %, September 2022
  • Share of Retailers Selling Internationally, by Select Countries, in %, September 2022
  • Share of Cross-Border E-Commerce Value of Total E-Commerce Transactions, in %, 2023f
  • Share of Online Shoppers Who Made Purchases Outside Their Country, in %, 2019 & 2021
  • Share of Online Shoppers Who Are More Comfortable With Cross-Border Shopping Now Than in 2020, in %, January 2022
  • Preferred Platforms Among Online Shoppers for Buying a Branded Product Internationally, in % of Online Shoppers, July 2022
  • Breakdown of Top Online Platforms Used for Cross-Border Shopping, in % of Cross-Border Purchases, October 2022
  • Breakdown of the Most Used Devices for Making International Online Purchase, in % of Online Shoppers, July 2022
  • Share of Shoppers Who Prefer to Buy Directly From International Brands Instead of Using Marketplaces, by Generation, in % of Shoppers, Q2 2022
  • Share of Shoppers From Select Countries Who Shopped for Luxury Products Internationally, in %, Q2 2022
  • Most Popular Market for the Purchase of Cross-Border Luxury Products, in % of Shoppers, Q2 2022
  • Share of Luxury Cross-Border Shoppers Who Are Willing to Forgo In-Store Shopping Experience to Receive Their Products Quickly When Purchased Online, in %, Q2 2022
  • Top Luxury Product Categories That Shoppers Buy Internationally, in % of Shoppers, Q2 2022
  • Top Product Categories Purchased via Cross-Border B2C E-Commerce, in % of Online Shoppers, October 2022
  • Share of Cross-Border Online Purchases, by Product Value, in % of Online Shoppers, October 2022
  • Breakdown of Cross-Border Online Purchases, by Product Weight, in % of Online Shoppers, October 2021
  • Top Reasons for Cross-Border Shopping, in % of Respondents, September 2022
  • Top Reasons for Making Cross-Border Purchases, by Generation, in % of Respondents, November 2021
  • Top Reasons for Cart Abandonment When Shopping Online Internationally, in % of Online Shoppers, July 2022
  • Share of Cross-Border Online Purchases, by Delivery Speed, in % of Online Shoppers, October 2022
  • Top Countries From Where The Most Recent Cross-Border B2C E-Commerce Purchases Were Made, in % of Online Shoppers, October 2022
  • Breakdown of Cross-Border Online Purchase Frequency, by Generation, in % of Respondents, November 2021
  • Breakdown of Online Shoppers’ Future Intentions to Buy Online From Domestic and Foreign Retailers, in %, October 2022
  • Cross-Border Payment Transaction Value, by B2B, B2C, C2B and C2C, in USD trillion, 2020-2022f
  • Top 10 Shopping Apps by Downloads, incl. “Cross-Border B2C E-Commerce Apps”, 2020 & Q1 2021-Q3 2021
  • 10 Most Downloaded Shopping Apps, incl. “Cross-Border B2C E-Commerce Apps”, by Number of Downloads, in millions, H1 2022

3. Europe

3.1. Regional

  • Cross-Border B2C E-Commerce Market Overview, November 2022
  • Total Cross-Border E-Commerce Market Turnover via Global Marketplaces, incl. “B2C”, in EUR billion, 2019-2021
  • Cross-Border B2C E-Commerce Turnover in EU16 Countries, in EUR billion, 2020-2022e
  • Share of Shoppers Making Cross-Border Purchases at Least Once a Month vs Those Who Will Make More Cross-border Purchases In the Next 12 Months, in %, H1 2022
  • Online Market Share of Top 10 Cross-Border Fashion Retailers and Marketplaces in EU16 Countries, in %, 2021
  • Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Individuals, 2021 (1 of 2)
  • Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Individuals, 2021 (2 of 2)

3.2. Germany

  • Breakdown of E-Commerce Companies Selling Abroad, by Customer Segment & Country, incl. “B2C”, in %, April 2022
  • Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022
  • Top Payment Methods That Are Most Suitable for International B2C E-Commerce of Retail sellers, in % of Companies, April 2022

3.3. Italy

  • Breakdown of Cross-Border B2C E-Commerce Sales Trends, in % of Companies, 2020 & 2021
  • Top Payment Methods Used by Online Shoppers for Their Cross-Border Purchases, in % of Online Shoppers, January 2022

3.4. Spain

  • Breakdown of B2C E-Commerce Purchase Revenue, by Place of Origin, in % of Revenue, Q2 2021

3.5. UK

  • Cross-Border E-Commerce Sales, incl.”B2C”, in EUR billion, 2020-2021
  • Share of Online Shoppers Who Avoid Buying from Abroad Due to Additional Taxes and Charges, in %, & Top Factors That Will Drive Cross-Border Purchases, in % of Online Shoppers, 2021
  • Share of Online Shoppers Who Made Cross-Border Purchases, in %, & Top Product Categories Purchased Cross-Border, in % of Online Shoppers, January 2022

3.6. France

  • Top Purchase Channels From Where Online Shoppers Buy Their Cross-Border Purchases, in % of Online Shoppers, January 2022

3.7. Sweden

  • Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022

3.8. Netherlands

  • Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022

3.9. Austria

  • Breakdown of Consumers Who Shop via Online Channels Cross-Border, in %, 2021

3.10. Belgium

  • Cross-Border B2C E-Commerce Sales, incl.”B2C”, in EUR billion, 2020* & 2021

3.11. Switzerland

  • Share of Most Common Delivery Location for Cross-Border Online Purchases, in % of Online Shoppers, October 2021

3.12. Ireland

  • Breakdown of Cross-Border B2C E-Commerce Purchase Frequency, in % of Online Purchases, 2021

3.13. Denmark

  • Breakdown of Cross-Border B2C E-Commerce Purchase Frequency, in % of Online Purchases, 2021

3.14. Finland

  • Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022

3.15. Iceland

  • Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022

3.16. Luxembourg

  • Share of Top Cross-Border B2C E-Commerce Purchase Categories, in % of Cross-Border B2C E-Commerce Purchases, 2021

3.17. Portugal

  • Share of Individuals Purchasing Products Online Nationally and Cross-Border, in %, 2021

3.18. Russia

  • Share of Cross-Border B2C E-Commerce Trade in Total B2C E-Commerce Trade, in %, Q4 2021 & H1 2022

3.19. Turkey

  • Breakdown of Domestic and Foreign Distribution of B2C E-Commerce Expenditure, in %, H1 2022

3.20. Greece

  • Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022

3.21. Hungary

  • Share of Online Shoppers Whose Cross-Border B2C E-Commerce Purchase Was Delivered in 15-29 Days, in %, October 2021

3.22. Croatia

  • Share of Most Recent Cross-Border B2C E-Commerce Purchases Made via eBay, in %, October 2022

3.23. Slovenia

  • Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022

3.24. Estonia

  • Share of Most Common Delivery Location for Cross-Border Online Purchases, in % of Respondents, October 2021

3.25. Lithuania

  • Share of Most Recent Cross-Border B2C E-Commerce Purchases Made via Alibaba/AliExpress, in %, October 2022

3.26. Latvia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, in % of Online Shoppers, October 2022

3.27. Cyprus

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, in % of Online Shoppers, October 2022
  • About You
  • AliExpress
  • Alipay
  • Amazon
  • Asos
  • eBay
  • Fnac
  • Hello Fresh
  • Hugo Boss
  • IKEA
  • Meesho
  • PayPal
  • SHEIN
  • Shopee
  • Veepee
  • Wish
  • Zalando

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