Description
Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine
Pages: 134
Publication Date: 06/02/2019
Questions Covered in the report:
- Which payment methods are preferred by online shoppers in Europe?
- What are the acceptance rates of different payment methods in European online stores?
- What are the key trends in digital payments in this region and worldwide?
- How is the use of mobile wallets evolving in Europe?
- What features do European shoppers value the most in online payment methods?
Key Findings:
Mobile wallets on the expansion course in Europe
Credit or debit cards and PayPal were the top two payment methods accounting for nearly three-quarters of E-Commerce sales in Europe in 2018, according to recent data cited in the yStats.com report. However, there was also significant variance in online shoppers’ preference for payment methods by country. In the Netherlands, for example, online banking method iDEAL beat both digital wallets and cards in terms of usage in E-Commerce and in Poland, local fast transfer services such as PayU and Prezelewy24 were in the lead.
Although Europe lags behind other global regions, such as Asia-Pacific, in terms of mobile payment adoption, the use of payments on smartphones, tablets and wearables is rising, as the yStats.com report shows. Scandinavian nations and the UK are among the leaders of this trend, especially when it comes to making mobile payments in-store. Also consumers in emerging economies across Europe show interest in mobile wallets. In Russia, the use of Google Pay, Apple Pay and Samsung Pay by connected consumers is already in the double-digits.
Overall, surveys cited in the yStats.com report indicate that digital buyers across Europe want online sellers to offer a variety of payment methods at the checkout. More than one in five online shoppers in France are more likely to visit an online store that supports alternative payment methods to credit cards. Additionally, three-quarters of UK buyers prefer E-Commerce websites with a range of payment options. At the same time, shoppers are wary of the safety of their payment details on the Internet. A double-digit share of online buyers in Spain value security over both speed and comfort of the payment process, and more than 50% of shoppers in Sweden try to avoid entering card details on E-Commerce sites.
1. Management Summary
2. Global Developments
- Breakdown of Card Payments by E-Commerce and POS Payments, in %, 2016 & 2022f
- Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
- Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017 & Q1 2018
- Online Payment Fraud Losses, in USD billion, 2018e & 2023f
- Share of Respondents Who Would be Willing to Use Fingerprint or Other Biometric to Secure Their Payment Details, in %, 2018
- Mobile Payment User Penetration, by Region, in % of Internet Users, Q4 2017
- Proximity Mobile Payment User Penetration, by Region, in % of Smartphone Users, 2017-2022f
- Top 10 Countries by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019f
- Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Regions and Country Groups, Q1 2017 & Q1 2018
- Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2018
- Mobile Wallet User Penetration, in % of Respondents, by China, Germany, India, Taiwan, the USA and the UK, 2018
- Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
- Retail Spending at Frictionless Payment Stores, in USD million, 2018e & 2023f
- IoT Payments, in USD billion, 2018e & 2023f
- IoT Payments, in USD billion, by Connected Car and Connected Home Device Payments, 2021f
3. Europe
3.1. Regional
- Online and Mobile Payment Trends and News about Players, February 2019
- Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
- Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 – 2018
- Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, 2018
- Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
- Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
- Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018
3.2. Advanced Markets
3.2.1. UK
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
- Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
- Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
- Attitudes to Slow Payment Process, in % of Online Shoppers, July 2018
- Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 – 2016 & H1 2017 – H1 2018
- Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 – 2018
- Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
- Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
- General Usage of Payment Methods, by Used in the Previous 6 Months and Never Used, incl. Contactless Mobile Payment Methods and Cards, in % of Internet Users, April 2017 & February 2018
- Number of Proximity Mobile Payment Users, in millions, 2017-2019f
- Usage of FinTech Disruptors Compared to Banks, in % of Internet Users, July 2018
3.2.2. Germany
- Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016 & 2017
- Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017
- Share of Online Shoppers Always Choosing to Pay with Their Preferred Payment Method When It Is Offered, in %, 2017
- Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
- Breakdown of Attitude to Using/Offering Biometric Authentication for Payments in Online Shops Among Consumers and E-Commerce Merchants, 2017
- Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
- Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
- Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 – 2018
- Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
- Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
- Most Trusted Mobile Payment Providers, in % of Consumers, August 2018
- Number of Proximity Mobile Payment Users, in millions, 2017-2019f
3.2.3. France
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
- Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
- Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2018
- Mobile Payment Awareness and Usage, in % of Smartphone Users, November 2017
- Breakdown of Mobile Payment App Usage In-Store, in % of Internet Users, February 2018
- Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018
3.2.4. Spain
- Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
- Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
- Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
- Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
3.2.5. Italy
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
- Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
- Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
- Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
- Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016 & 2017
3.2.6. Netherlands
- Breakdown of Online Purchases by Payment Methods, in %, 2016 & 2017
- Share of “iDEAL” in Number of Mobile Purchases, in %, 2016 & 2017
3.2.7. Sweden
- Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
- Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
- Share of Online Shoppers Who Stored Their Card Information Compared to Online Shoppers Who Want to Avoid Entering Card Details When Shopping Online, in % of Online Shoppers, Q2 2018
3.2.8. Belgium
- Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
- Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
- Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2018
3.2.9. Norway
- Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
3.2.10. Denmark
- Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
3.2.11. Finland
- Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
3.2.12. Austria
- Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
- Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, June 2018
3.2.13. Switzerland
- Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2016 & 2017
- Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
3.2.14. Ireland
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
3.2.15. Luxembourg
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3. Emerging Markets
3.3.1. Russia
- Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender, Location Type and Total, 2017
- Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2017 & 2018
- Online Payment Services Used to Pay for Products and Services Online, in % of Internet Users in Large Cities, 2017 & 2018
- Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2017 & 2018
- Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, 2018
- Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018
3.3.2. Turkey
- Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Top Payment Methods Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers with an Online Shop, July 2018
- Top 3 Credit Cards Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers Accepting Credit Cards in Their Online Shops, July 2018
- Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q3 2018
- Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2016 – Q3 2018
3.3.3. Poland
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Payment Methods Used in E-Commerce, in % of Online Shoppers, 6 Months to November 2018
- Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2018
- Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 6 Months to November 2018
3.3.4. Portugal
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.3.5. Greece
- Top Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.3.6. Czech Republic
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown E-Commerce Transaction Number and Value by Payment Methods, in %, 2017 & 2018e
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3.7. Romania
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
- Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
- Online Card Payment Value, in EUR million, 2015 – 2017
- Breakdown of Online Card Payments, by Mobile and Desktop, in %, 2018
3.3.8. Hungary
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
3.3.9. Ukraine
- Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
- Top 3 Payment Methods Accepted by E-Commerce Websites, in % of E-Commerce Websites, 2017
