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Global Online Travel Market 2022

2,950.00

SKU: 1581 Categories: ,
Sample reports can only be downloaded by members.
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Description

Countries Covered: Australia, Brazil, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Philippines, Poland, Russia, Saudi Arabia, South Africa, Singapore, Spain, Thailand, UAE, UK, USA, Vietnam

Pages: 98

Publication Date: 26/07/2022

Questions Covered in the report:

  • What are the emerging trends currently and, in the future, impacting the Online travel market?
  • Which are the leading Online Travel Apps and websites globally?
  • What is the projected development of online travel booking in the Southeast Asian market by 2024?
  • What is the expected growth of Online Travel bookings in Europe as of 2025?
  • As of 2021, which are the top payment methods used by travelers in Mexico to book travel online?
  • What are the most preferred travel booking channels in the Middle Eastern and African regions?

Key Findings:

Online travel market is expected to recover between 2022 and 2025: new yStats.com report.

The latest report published by the German online research firm yStats.com, “Global Online Travel Market 2022” highlights the major disruptive consumer trends. Other key revelations of the publication include the regional growth dynamics, key market players and their shares within the online travel market. 

Online travel agencies to regain their lost position from 2022 onwards in regions across the world.

After being affected by the outbreak of the COVID-19 pandemic, the online travel market of 2021 saw a decline in sales. 2022 is expected to bring some improvement, as restrictions are lifted, and consumers resume travel activities. Most of travelers now are inclined to use mobile applications for booking their next holidays, as a result, the share of mobile in travel booking significantly increased. In terms of booking related travel services such as reservation of accommodation or vacation rental, online travel agencies are expected to maintain a strong position in 2022 as booking channels. In Asia-Pacific, for example, close to two-thirds of online travel sales will come from online travel agencies. The Southeast Asian economies including Thailand, Singapore, Indonesia, Vietnam, Philippines, and Malaysia are anticipated to witness double-digit growth through 2025, according to a source cited in yStats.com report. Furthermore, in the European online travel market, Germany and the UK will witness a significant rise in the use and sales of OTA for booking travel. The Latin American market will also observe a spur in the growth of the online travel market sales.

Disruptive consumer trends are changing the conventional norms of the global online travel industry

Due to the outbreak of COVID-19, many travelers are now apprehensive about visiting a physical store and therefore are leaning more towards contactless methods of booking their next travel. Given this trend, the sales of online travel intermediaries are rising. The global travel industry is also now moving towards ecotourism and virtual tourism, the demand for which is seen to be increasing tremendously. Moreover, with the advancement in technology, players in the online travel market are making use of AI and big data to provide tailor-made travel suggestions to mobile application users. Consequently, a majority of the respondents of a survey cited in the yStats.com report now prefer to use Chatbots for booking their upcoming holidays. The top players such as Airbnb, Expedia Group, etc. in the online travel market are already experimenting with these changing consumer trends as of 2022.

1. Management Summary

2. Global

  • Travel Market Overview and Trends, July 2022 (1 of 2)
  • Travel Market Overview and Trends, July 2022 (2 of 2)
  • International Departures, in % of 2019 Levels, 2022e-2025f
  • Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
  • Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
  • Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
  • Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
  • Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
  • Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
  • Revenue of the Top 5 Travel Websites, in USD billion, 2021
  • Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021

3. North America

3.1. USA

  • Online Travel Agencies Gross Bookings, in USD billion, 2019, 2021 & 2022f
  • Online Travel Agencies’ Share of Online Travel Gross Bookings, by Segment, in %, 2021
  • Online Hotel Gross Bookings, in USD billion, and Breakdown by Direct and OTA, in %, 2019, 2021 & 2023f
  • Top 10 Hotel Booking Channels, incl. OTAs and Direct, 2021
  • Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
  • Fastest Growing Online Travel Agency Apps, in % Y-O-Y App Session Growth, Q4 2021
  • Gross Direct Airline Bookings Made Via Mobile Devices, in USD million and Mobile Share of Direct Online Gross Booking in %, 2019 – 2025f
  • Top 5 Features of Travel Credit Cards, in % of Respondents, August 2021

4. Asia-Pacific

4.1. Regional

  • Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
  • Online Travel Gross Bookings, in USD billion, 2019 & 2024f

4.2. China

  • Online Travel Bookings, in CNY trillion, 2020 & 2021e
  • Breakdown of Online Travel Gross Merchandise Value by Direct and OTA, in %, 2021
  • Online Travel Agencies Gross Merchandise Value, in CNY billion, Y-O-Y Change in %, 2019-2022f
  • Factors Online Travel Bookers Pay Attention to, in % of Online Travel Bookers, 2021
  • Top 5 Online Travel Websites by Monthly Active Users, in millions, 2021
  • China: Top 5 OTAs by Market Share, in % of Online Travel Agencies Sales, 2021
  • Breakdown of Online Travel Ticket GMV by Segment, in %, and Online Share of GMV in Each Ticket Segment, in %, 2021
  • Gross Merchandise Value of Online Accommodation Market, in CNY billion, in % Y-O-Y Change, 2019-2022f

4.3. Japan

  • Virtual Tour Sales, in JPY billion, 2020 & 2021e
  • Reasons for Choosing Virtual Tours, in % of Respondents, 2021

4.4. India

  • Total Travel Sales, in USD billion, and Breakdown by Channel, in %, 2020 & 2027f
  • Top 10 Online Travel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

4.5. Australia

  • Online Travel Bookings, in AUD million, And Year-on-Year Change, in %, 2018-2022f

4.6. Indonesia

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.8. Thailand

  • Online Travel Gross Merchandise Value, in USD billion, 2021 & 2025f
  • Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

4.9. Singapore

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.11. Malaysia

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.12. Vietnam

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.13. Philippines

  • Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

5. Europe

5.1. Regional

  • Online Share of Total Travel Bookings, in %, 2021 & 2025f
  • Number of Guests in Short- Stay Accommodation Booked via Online Platforms, in millions, 2019-2021

5.2. UK

  • Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
  • Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022

5.3. Germany

  • Online Travel Agency Sales Growth Compared to Levels in the Same Period in 2019, in %, May – October 2022e
  • Share of Adults Using the Internet to Search for Information Before Purchasing Goods and Services, by Category, incl. “Travel”, in % of Online Shoppers, 2021
  • Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
  • Use of Digital and Analog Channels to Book Travel, by Age Group, in % of Travelers, 2021
  • Channels Used by Travelers to Book a Holiday, by Duration of Trips, in % of Travelers, 2021
  • Top Reasons for Booking a Holiday Online, in % of Travelers, 2021
  • Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

5.4. France

  • Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers, 2021
  • Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
  • Top 10 Travel Sites, by Number of Visitors, in thousands, January 2022
  • Online Channels Used to Book Flight Tickets, by Age Group, in % of Travelers, by Age Group, 2021

5.5. Italy

  • Share of Online Bookings Concluded Directly on the Website of the Hotel/ Private Accommodation, in % of All Accommodation Bookings, 2019 – 2021
  • Mobile Share of Supplier-Direct Online Gross Travel Bookings, in %, 2021 & 2025f

5.6. Spain

  • Goods and Services Bought Online, incl. “Travel”, in % of Online Shoppers, 2020 & 2021
  • Top 5 Booking Channels, in % of Travel Reservations, 2021

5.7. Netherlands

  • Top 5 Travel and Tourism Websites, by Visits*, May 2022

5.8. Russia

  • Travel Revenue Generated from Online Channels, in %, 2024f
  • Top 5 Travel and Tourism Websites, by Visits, May 2022

5.9. Poland

  • Share of Travelers Booking Their Trips via OTAs, in %, Q4 2021

6. Latin America

6.1. Regional

  • Online Travel Sales, in USD billion, 2019-2020 & 2024f

6.2. Brazil

  • Online Travel Penetration Rate, in %, 2023f
  • Top 5 Travel and Tourism Websites Ranked by Visits*, May 2022

6.3. Mexico

  • Breakdown of the Channels Used to Purchase Travel Related Products and Services, in % of Travelers, 2021
  • Payment Methods Used By Travelers Book Travel Online, in % of Digital Travelers, 2021

7. Middle East & Africa

7.1. Regional

  • Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

7.2. UAE

  • Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
  • Top 5 Most Visited Travel and Tourism Websites Ranked by Visits*, June 2022

7.3. Saudi Arabia

  • Top 5 Most Visited Travel and Tourism Websites, by Total Visits in millions, June 2022

7.4. South Africa

  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • Top 5 Accommodation Booking Websites Ranked by Visits, June 2022
  • Agoda
  • Airbnb
  • Booking.com
  • Ctrip
  • Expedia
  • Hoper
  • Hotwire
  • Leboncoin.fr
  • Orbitz
  • OYO
  • Skyscanner
  • Travel.Yandex.ru
  • Traveloka
  • Trip.com
  • Tripadvisor
  • Trivago
  • Tutu.ru
  • Webbeds

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