Global Online Travel Accommodation, booking and airline booking market 2022 market report

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Global Online Travel, Accommodation Booking, and Airline Booking Market 2022

€3,950.00

SKU: 1593 Categories: ,
Sample reports can only be downloaded by members.
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Description

Countries Covered:  Argentina, Australia, Brazil, China, France, Germany, India, Italy, Indonesia, Japan, Malaysia, Mexico, Netherlands, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, Spain, Thailand, UAE, UK, USA, Vietnam.

Pages: 168

Publication Date: 03/11/2022

Questions covered in the report:

  • What are the emerging trends affecting the online travel market?
  • What is the expected growth of the Online Travel bookings in Europe through 2025?
  • What is the expected growth of the Online Travel bookings in Europe through 2025?
  • How many online booking app users were there in 2021?
  • Which OTA apps were most downloaded globally in the first half of 2022?
  • How did the pandemic change the online flight booking market in 2020 and 2021?
  • Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?

Key Findings:

The online travel market is forecasted to recover between 2022 to 2025, with the online travel accommodation market striving to reach pre-pandemic levels.

Online travel agencies to regain their lost position after 2022 for travel and accommodation booking

With the outbreak of the COVID-19 pandemic, the travel sales decline. The global online accommodation booking market was among many industries that were impacted severely by the COVID-19 outbreak. The number of online booking app users in 2019 reached a number in the billions before falling, decreasing to a number approximately half of what it was, in 2020. However, 2022 is expected to bring some improvement, as restrictions are lifted, and consumers resume travel activities. According to research cited in the yStats.com report, most travelers now are inclined to use mobile applications for booking their next holidays, as a result, the share of mobile in travel booking has significantly increased. In 2021, the number of online booking app users recovered greatly but had not reached what it was pre-pandemic. As of September 2021, the share of individuals planning to purchase travel products, including accommodation, in the U.S., increased, compared to what they were in September 2020, with hotel ranking the highest. In terms of booking of related travel services such as reservation of accommodation or vacation rental, the online travel agencies are expected to maintain a strong position in 2022 as booking channels. In Asia-Pacific, for example, close to two-thirds of online travel sales will come from the online travel agencies. The Southeast Asian economies including Thailand, Singapore, Indonesia, Vietnam, Philippines, and Malaysia are anticipated to witness double-digit growth in travel booked online through 2025, according to a source cited in yStats.com report. Furthermore, in the European online travel market, Germany and the UK will witness significant rise in the use and sales of OTA for booking travel. The Latin American market will also observe a spur in growth of the online travel sales.

Emerging consumer trends are changing the conventional norms of the global travel as well as the airline booking market

Due to the outbreak of COVID-19, many travelers are apprehensive about visiting a physical store and are leaning towards contactless methods of booking their next travel. Given this trend, the sales of the online travel intermediaries are rising. The global travel industry is also now moving towards ecotourism and virtual tourism, the demand for which is seen to be increasing tremendously. Moreover, with the advancement in technology, players in the online travel market are making use of AI and big data to provide tailor made travel suggestions to mobile application users. Furthermore, sustainability in air travel is another trend dominating the travel market. According to a survey cited in the new yStats.com report, respondents from over three quarters of surveyed countries stated air travel sustainability to be their biggest concerns when it comes to air travel. Nevertheless, the willingness to pay more for carbon-neutral flights varies greatly among countries. Close to three quarters of travelers from Spain are ready to increase air travel spending for reduced CO2 emissions, whereas the share of Indian and Japanese travelers willing to do the same is relatively small.

1. Management Summary

2. Global Developments

• Travel Market Overview and Trends, July 2022
• International Departures, in % of 2019 Levels, 2022e-2025f
• Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
• Share of Respondents Who Prefer to Book Their Travel Needs via One Website, in %, 2022
• Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
• Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
• Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
• Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
• Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
• Cart Abandonment Rate in the “Airlines” Category Compared to Selected Industries, in %, 2021
• Cart Abandonment Rates for Online Travel Websites, incl. “Airline”, in % of Online Travel Website Users, 2021
• Revenue of the Top 5 Travel Websites, in USD billion, 2021
• Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
• Online Booking App Users, in billions, 2017-2021
• Hotel and Resort Booking Revenues, in USD trillion, 2017-2022f
• Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
• Top 5 Accommodation and Hotel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
• Market Share of Online Travel Agency Booking Applications, in %, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Breakdown of Air Travel Bookings by Device, in %, 2021
• Share of Families Who Find Comparing Offers Difficult and Time Consuming When Searching and Booking Flights, in %, 2021
• Share of Families Who Do Not Enjoy Booking Trips (incl. Flights), in %, 2021
• Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022

3. North America

3.1. USA

• Online Travel Agencies Gross Bookings, in USD billion, 2019, 2021 & 2022f
• Online Hotel Gross Bookings, in USD billion, and Breakdown by Direct and OTA, in %, 2019, 2021 & 2023f
• Breakdown of Travel Gross Bookings, by Segment, in %, and Gross Booking Value per Segment, in USD billion, incl. Airline, 2021e
• Breakdown of Online Hotel Bookings by Direct Bookings and OTAs, in %, 2021 & 2023f
• Breakdown of Online Travel Gross Bookings by Segment, incl. Hotel, in %, 2021e
• Channels Used to Make Accommodation Bookings, in % of Respondents, 2021
• Top 10 Hotel Booking Channels, incl. OTAs and Direct, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, USA’s Share of Total Visits, in %, USA’s Number of Visits, in millions, June 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
• Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
• Fastest Growing Online Travel Agency Apps, in % Y-O-Y App Session Growth, Q4 2021
• Market Share of Online Booking Applications, in %, 2021
• Gross Direct Airline Bookings Made Via Mobile Devices, in USD million and Mobile Share of Direct Online Gross Booking in %, 2019-2025f
• Top 5 Features of Travel Credit Cards, in % of Respondents, August 2021
• Share of Individuals Planning to Purchase Travel Products (incl. Accommodation), in % of Population, September 2021 vs September 2020
• Breakdown of Corporate Air Travel Booking by Online and Offline, in %, 2024f
• Share of Online Air Gross Bookings Through Online Travel Agencies, in % of Online Air Gross Bookings, 2021
• Top 3 Complaints Regarding Airlines, in % of Travelers, 2021
• Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021

4. Asia-Pacific

4.1. Regional

• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Online Travel Gross Bookings, in USD billion, 2019 & 2024f

4.2. China

• Online Travel Bookings, in CNY trillion, 2020 & 2021e
• Breakdown of Online Travel Gross Merchandise Value by Direct and OTA, in %, 2021
• Online Travel Agencies Gross Merchandise Value, in CNY billion, Y-O-Y Change in %, 2019-2022f
• Factors Online Travel Bookers Pay Attention to, in % of Online Travel Bookers, 2021
• Top 5 Online Travel Websites by Monthly Active Users, in millions, 2021
• Top 5 OTAs by Market Share, in % of Online Travel Agencies Sales, 2021
• Breakdown of Online Travel Ticket GMV by Segment, in %, and Online Share of GMV in Each Ticket Segment, in %, 2021
• Gross Merchandise Value of Online Accommodation Market, in CNY billion, in % Y-O-Y Change, 2019-2022f
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Online Share of Total Air Travel Booking Revenue, in %, 2021 & 2025f
• Mobile Share of Online Air Travel Gross Bookings, in %, 2021 & 2025f

4.3. Japan

• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Virtual Tour Sales, in JPY billion, 2020 & 2021e
• Reasons for Choosing Virtual Tours, in % of Respondents, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in millions, June 2022

4.4. India

• Total Travel Sales, in USD billion, and Breakdown by Channel, in %, 2020 & 2027f
• Top 10 Online Travel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• Airline Market Value, in USD billion, and CAGR, in %, FY 2020 & FY 2027f
• Breakdown of Airline Market Revenue, by Channel, in %, 2020 & 2027f

4.5. Australia

• Online Travel Bookings, in AUD million, And Year-on-Year Change, in %, 2018-2022f
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Australia’s Share of Total Visits, in %, Australia’s Number of Visits, in millions, June 2022

4.6. Indonesia

• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021

4.7. Thailand

• Online Travel Gross Merchandise Value, in USD billion, 2021 & 2025f
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

4.8. Singapore

• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021

4.9. Malaysia

• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021

4.10. Vietnam

• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f

4.11. Philippines

• Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021

5. Europe

5.1. Regional

• Online Share of Total Travel Bookings, in %, 2021 & 2025f
• Number of Guests in Short- Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
• Top 5 Accommodation and Hotel Booking Websites, by EU-5 Countries, June 2022

5.2. UK

• Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
• Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021
• Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
• Top 5 Travel Apps by Store Rank, by Apple App Store and Google Play Store, incl. “Air Travel”, August 2022

5.3. Germany

• Online Travel Agency Sales Growth Compared to Levels in the Same Period in 2019, in %, May – October 2022e
• Share of Adults Using the Internet to Search for Information Before Purchasing Goods and Services, by Category, incl. “Travel”, in % of Online Shoppers, 2021
• Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
• Use of Digital and Analog Channels to Book Travel, by Age Group, in % of Travelers, 2021
• Channels Used by Travelers to Book a Holiday, by Duration of Trips, in % of Travelers, 2021
• Top Reasons for Booking a Holiday Online, in % of Travelers, 2021
• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
• Online Air Travel Revenue, in USD billion, 2020 & 2021

5.4. France

• Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers, 2021
• Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
• Top 10 Travel Sites, by Number of Visitors, in thousands, January 2022
• Online Channels Used to Book Flight Tickets, by Age Group, in % of Travelers, by Age Group, 2021
• Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022

5.5. Italy

• Share of Online Bookings Concluded Directly on the Website of the Hotel/ Private Accommodation, in % of All Accommodation Bookings, 2019 – 2021
• Mobile Share of Supplier-Direct Online Gross Travel Bookings, in %, 2021 & 2025f
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

5.6. Spain

• Goods and Services Bought Online, incl. “Travel”, in % of Online Shoppers, 2020 & 2021
• Top 5 Booking Channels, in % of Travel Reservations, 2021
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022

5.7. Netherlands

• Top 5 Travel and Tourism Websites, by Visits*, May 2022
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

5.8. Russia

• Travel Revenue Generated from Online Channels, in %, 2024f
• Travel Revenue Generated from Online Channels, in %, 2024f
• Top 5 Travel and Tourism Websites, by Visits, May 2022• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, June 2022

5.9. Poland

• Share of Travelers Booking Their Trips via OTAs, in %, Q4 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, Poland’s Number of Visits, in millions, June 2022

6. Latin America

6.1. Regional

• Online Travel Sales, in USD billion, 2019-2020 & 2024f

6.2. Brazil

• Online Travel Penetration Rate, in %, 2023f
• Top 5 Travel and Tourism Websites Ranked by Visits*, May 2022
• Top 5 Accommodation Booking Websites, by Website Rank, July 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022

6.3. Mexico

• Breakdown of the Channels Used to Purchase Travel Related Products and Services, in % of Travelers, 2021
• Payment Methods Used By Travelers Book Travel Online, in % of Digital Travelers, 2021
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022

6.4. Argentina

• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, Argentina’s Number of Visits, in millions, July 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022

7. Middle East & Africa

7.1. Regional

• Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021

7.2. UAE

• Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
• Top 5 Most Visited Travel and Tourism Websites Ranked by Visits*, June 2022
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE’s Share of Total Visits, in %, UAE’s Number of Visits, in millions, June 2022
• Online Air Travel Revenue, in USD million, 2020 & 2021

7.3. Saudi Arabia

• Top 5 Most Visited Travel and Tourism Websites, by Total Visits in millions, June 2022
• Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, August 2022
7.4. South Africa
• Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE’s Share of Total Visits, in %, UAE’s Number of Visits, in millions, June 2022
• Online Air Travel Revenue, in USD million, 2020 & 2021

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