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Latin America Digital Commerce: Market Insights and Payment Innovations 2024

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Description

Countries Covered: Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Peru

Pages: 159

Publication Date: 21/03/2024

Questions Covered:

  • In Latin America, what is the projected growth rate of B2C E-Commerce payment value?
  • How will payment methods evolve in Latin America’s B2C E-Commerce by 2026?
  • How will the projected B2C E-Commerce and electronic payment growth in Latin America impact its economic development?
  • How has Brazil’s significance influenced Buy Now Pay Later (BNPL) from 2022 to 2028?
  • Which country in Latin America leads in real-time transactions, and what is its forecasted CAGR by 2027?

Key Findings:

Latin America Real-Time Payments: Projected 30% CAGR to surpass 100 billion transactions by 2027, according to the latest yStats.com report

Latin America’s E-Commerce surge and payment innovations emerging trends

In Latin America, the B2C E-Commerce market is projected for significant growth, with forecasts indicating a surge of more than EUR 850 billion by 2026. These projections underscore Latin America’s emergence as a key player in the global digital marketplace. According to a recent estimation, credit cards emerged as the predominant payment method in the region’s B2C E-Commerce, accounting for over 40% of transactions, followed by Pix at around 10%. This demonstrates a remarkable expansion in digitalization and an evolving payment landscape in the region, characterized by diverse payment options catering to consumer preferences, as mentioned in the new yStats.com report.

The forecast for real-time payments in Latin America is equally promising, with a projected CAGR of around 30% between 2022 and 2027, reaching over 100 billion real-time payments by 2027. Real-time payments are anticipated to constitute more than 50% of total electronic payments in the region by 2027, signaling a fundamental shift towards faster transaction processing.

Latin America’s booming BNPL market and evolving real-time payment landscape

By 2025, in Latin America, Buy Now Pay Later (BNPL) services are projected to account for more than EUR 5 billion of the region’s total B2C E-Commerce payments value. Moreover, in Brazil, the BNPL gross merchandise volume is set to more than double from 2022 to 2028. As stated in the new yStats.com report, these figures highlight the increasing popularity of BNPL services as a flexible and accessible payment option for consumers. Furthermore, Brazil, a key player in the Latin American market, is expected to witness a boost in real-time payment transactions, with a CAGR projection of over 30% from 2022 to 2027. This reflects Brazil’s robust digital infrastructure and evolving consumer behavior towards real-time payment solutions.

As Latin America continues to embrace digital transformation, these forecasts underscore the region’s immense potential as a dynamic and rapidly evolving market for B2C E-Commerce and electronic payments.

1. Management Summary

2. Latin America Digital Commerce Overview

2.1. B2C E-Commerce

2.1.1. Latin America Regional

  • B2C E-Commerce Market Trends, March 2024
  • B2C E-Commerce Market Size, is USD billion, 2020-2026f
  • Retail E-Commerce vs Non-E-Commerce Sales Growth, in % of Year-On-Year Change, 2020-2027f
  • Breakdown of B2C E-Commerce Market Volume, by Sector, in %, 2023e
  • Cross-Border B2C E-Commerce Sales, is USD billion, 2020-2026f
  • Share of Cross-Border Making Up Total B2C E-Commerce Volume, in %, 2023e & 2026f
  • Domestic B2C E-Commerce Volume, is USD billion, 2022-2026f
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2023e
  • Number of New Shoppers, incl. “Online”, by Country, in millions, 2030f
  • Most Important Factors When Shopping Online, in % of Online Shoppers, 2023e
  • Share of Respondents Who Have Purchased a Product Via Social Media Site, in %, 2023e
  • Share of Social Media Shoppers Who Purchased Directly On the Social Media Site, in %, 2023e
  • Share of Social Media Shoppers Who Purchased Via Social Media Through a Link Leading to Brand’s Website, in %, 2023e
  • Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
  • B2C E-Commerce Player Overview, March 2024
  • Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024

2.1.2. Brazil

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2023e & 2026f
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

2.1.3. Mexico

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

2.1.4. Colombia

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022

2.1.5. Peru

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022

2.1.6.  Chile

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

2.1.7. Argentina

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

2.2. Omnichannel Commerce Trends

2.2.1. Brazil

  • Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
  • Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
  • Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022

2.2.2. Mexico

  • Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
  • Weekly Online Shopping Activities, in % of Internet Users, Q3 2022

3. Emerging Trends in Latin America Digital Payments

3.1. Digital Payment Forecasts 2023-2027

3.1.1. Latin America Regional

  • Real-Time Payments Volume, in billions, 2022 & 2027f
  • Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f

3.1.2. Brazil

  • Breakdown of Digital Wallet Use Frequency Among Adults, in %, May 2022
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
  • Share of Shoppers Who Paid For Their Most Recent Physical Purchase With a Mobile Payment, in % of Shoppers, Q1 2022, Q2 2022 & Q3 2022
  • Share of Online Shoppers Who Paid for Their Most Recent Online Purchase With a Mobile Wallet, in % of Online Shoppers, Q1 2022, Q2 2022 & Q3 2022

3.1.3. Mexico

  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.1.4. Argentina

  • Breakdown of Digital Wallet Use Frequency Among Adults, in %, May 2022
  • Number of Real-Time Payment Transactions, in millions, 2022 & 2027f

3.1.5. Colombia

  • Number of Real-Time Payment Transactions, in millions, 2022 & 2027f

3.1.6. Chile

  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.2. Online Payment Methods

3.2.1. Latin America Regional

  • Online & Mobile Payment Trends, October 2023
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
  • Breakdown of Payment Methods Used for Streaming and Digital Goods Purchases, in %, 2022e
  • Breakdown of Online Travel Payments Volume, by Payment Method, in %, 2022e
  • Card Ownership in Select Countries, by Card Type, in % of Internet Users, 2021 & August 2022
  • Real-Time Payments Volume, in billions, 2022 & 2027f
  • Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f

3.2.2. Brazil

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
  • B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Value of Overall Card Payments, in BRL trillion, 2021 & 2022
  • Value of Debit and Credit Card Payments, in BRL billion, 2021 & 2022
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.2.3. Mexico

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
  • B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Share of Adults Who Have a Mobile Wallet and Have Used It in the Past Year, in %, 2022
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.2.4. Argentina

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Share of Adults Who Have a Mobile Wallet and Have Used It in the Past Year, in %, 2022
  • Number of Real-Time Payment Transactions, in millions, 2022 & 2027f

3.2.5. Colombia

  • Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2022e
  • B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Number of Real-Time Payment Transactions, in millions, 2022 & 2027f

3.2.6. Chile

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
  • B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.2.7. Dominican Republic

  • Share of Adults That Made a Digital Payment, in %, 2022
  • Breakdown of Bank Card Operations Volume, by Channel, in %, August 2022 & August 2023
  • Breakdown of Bank Card Operations Value, by Channel, in %, August 2022 & August 2023
  • Number of Internet Banking Users, in millions, 2020-2022

3.2.8. Peru

  • Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2022e
  • E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
  • Share of Adults That Made a Digital Payment, in %, 2022
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f

3.3. POS Payment Methods

3.3.1. Latin America Regional

  • POS Methods Overview and Trends, June 2023

3.3.2. Brazil

  • Share of Respondents Using NFC Payments via Credit and Debit Cards, in %, Q1 2022 & Q1 2023
  • Most Used Payment Methods, in % of Respondents, September 2022
  • Most Desired Payment Method Respondents Intend to Use in the Next 12 Months, in % of Respondents, September 2022

3.3.3. Mexico

  • Most Used Payment Method For Purchases or Face-to-Face Payments in the Past week, in % of Internet Users, August 2022
  • Favorite Payment Method Among Respondents When it Comes to Face-to-Face Payments, in % of Internet Users, August 2022

3.3.4. Chile

  • Most Used Payment Method For Purchases or Face-to-Face Payments in the Past week, in % of Internet Users, August 2022
  • Preferred Payment Method Used For In-Store Purchases, in % of Respondents, August 2022

3.4. Buy Now Pay Later

3.4.1. Latin America Regional

  • Distribution of B2C E-Commerce Payment Methods, by Value, in USD billion, 2021-2022f & 2025f
  • Breakdown of Payment Methods, incl. “BNPL”, by Country, in %, 2022e
  • Credit Card Installments vs BNPL Volume, by Country & Usage, in USD billion, 2022
  • Annual Growth of BNPL, by Countries, in % of Annual Growth, 2022e

3.4.2. Colombia

  • Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022

3.4.3. Brazil

  • Value of BNPL Payments, in USD billion, 2022-2023e
  • BNPL Gross Merchandise Value, in USD billion, 2022 & 2028f
  • Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
  • BNPL Merchant Acceptance Rate, in %, January 2023

3.4.4. Mexico

  • Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
  • Preferred Payment Methods Likely to be Used During HOT Sale, incl. “BNPL”, in % of Buyers, April 2023
  • Breakdown of Buyers Who Were Aware About BNPL vs Those Who Were Aware and Used it, in %, April 2023
  • Share of Buyers Who Were Willing to Increase the Frequency of Purchases If Financing Without Card Was Available to Them, in %, April 2023

3.4.5. Chile

  • Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2022

3.4.6. Argentina

  • Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022

3.5. Fraud and Security in Online Payments

3.5.1. Latin America Regional

  • Fraud Detection and Prevention Market, incl. “Online Payment Fraud”, in USD billion, 2024f & 2028f
  • Breakdown of Reasons Why Businesses Do Not Use Technology to Combat Fraud, incl. “Online Payment Fraud” in %, 2023e

3.6.  In-Car Payment

3.6.1. Latin America Regional

  • Overview of In-Car Payment Solutions and Trends, May 2023
  • Ali Baba Group
  • Amazon
  • Apple Inc
  • Dafitti
  • Elektra
  • EXPRESA
  • Falabella
  • Google
  • GoPass
  • IZIPAY
  • Magalu
  • Magazine Luiza
  • Mercado Libre
  • Nike
  • OnePay
  • PayU
  • Pex
  • Pix
  • Ripley
  • Samsung
  • Shein
  • Walmart

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