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Latin America B2C E-Commerce Market 2024

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Description

Countries Covered: Argentina, Brazil, Chile, Colombia, Mexico, Peru

Pages: 69

Publication Date: 14/03/2024

Questions Covered:

  • What percentage of social media users in Latin America are active purchasers?
  • How much are cross-border B2C E-Commerce sales in Latin America expected to reach by 2026?
  • What is the projected value of Brazil’s B2C E-Commerce market by 2026?
  • Which online payment method is expected to dominate Brazil’s online transactions by 2026?
  • How does Latin America compare to other regions in terms of the frequency of online shopping among its users?

Key Findings:

Latin America B2C E-Commerce Market Set to Surge to over EUR 800 Billion by 2026: New yStats.com report.

Latin America Leads in Online Shopping Engagement

The global B2C E-Commerce market is forecasted to rise over EUR 7 trillion by 2026, demonstrating a robust CAGR of more than 9%. Latin America stands out globally with the highest share of online shoppers making frequent purchases, with more than half of users making online purchases several times a month.

Moreover, almost 80% of social media users in Latin America are active purchasers, far exceeding other regions. This emphasizes the region’s strong adoption of digital commerce and the significant role of social media platforms in driving consumer engagement and sales within the Latin America region.

Brazil’s B2C E-Commerce market is set for robust growth by 2026

By 2026, Brazil will lead the B2C E-Commerce region in Latin America, reaching over EUR 400 billion with a projected CAGR of +17%. Pix, the online payment method, is expected to account for almost half of Brazil’s online payment transactions by 2026. Whereas, Mexico’s B2C E-Commerce market is set to reach more than EUR 160 billion with remarkable CAGR by 2026. In addition to that, Latin America underlines the increasing integration into the global digital marketplace as cross-border B2C E-Commerce sales in the region are expected to reach over EUR 130 billion by 2026.

As Latin America continues to embrace digital commerce, opportunities abound for businesses to tap into this thriving market. Understanding consumer preferences and building trust are essential for sustained success in the region’s dynamic B2C E-Commerce landscape.

1. Key Takeaways

2. Management Summary

3. Global

  • B2C E-Commerce Market Size, in USD trillion, 2021-2026f
  • B2C E-Commerce Market Size, in USD trillion, 2023e & 2026f
  • B2C E-Commerce Market Size, in USD trillion, 2022 & 2027f*
  • B2C E-Commerce Sales Value, in USD trillion, 2023f* & 2025f
  • Breakdown of Payment Method Types Used in B2C E-Commerce, in %, 2023e
  • Share of Online Shoppers Who Purchase From B2C E-Commerce Platforms at Least Several Times a Month, by Region, in % of Online Shoppers, November 2023
  • Share of Social Media Users Who Purchase From Social Media Platforms at Least Several Times a Month, by Region, in % of Social Media Users, November 2023
  • Trust in Different Shopping Platforms, by Region, in % of Online Shoppers, November 2023
  • Trust in Different Social Media Back-End Processes, by Region, in % of E-Sellers, November 2023
  • Number of New Shoppers, incl. “Online”, by Region, in millions, 2030f

4. Latin America

4.1. Regional

  • B2C E-Commerce Market Trends, March 2024
  • B2C E-Commerce Market Size, is USD billion, 2020-2026f
  • Retail E-Commerce vs Non-E-Commerce Sales Growth, in % of Year-On-Year Change, 2020-2027f
  • Breakdown of B2C E-Commerce Market Volume, by Sector, in %, 2023e
  • Cross-Border B2C E-Commerce Sales, is USD billion, 2020-2026f
  • Share of Cross-Border Making Up Total B2C E-Commerce Volume, in %, 2023e & 2026f
  • Domestic B2C E-Commerce Volume, is USD billion, 2022-2026f
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2023e
  • Number of New Shoppers, incl. “Online”, by Country, in millions, 2030f
  • Most Important Factors When Shopping Online, in % of Online Shoppers, 2023e
  • Share of Respondents Who Have Purchased a Product Via Social Media Site, in %, 2023e
  • Share of Social Media Shoppers Who Purchased Directly On the Social Media Site, in %, 2023e
  • Share of Social Media Shoppers Who Purchased Via Social Media Through a Link Leading to Brand’s Website, in %, 2023e
  • Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
  • B2C E-Commerce Player Overview, March 2024
  • Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024

4.2. Brazil

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2023e & 2026f
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

4.3. Mexico

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

4.4. Colombia

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022

4.5. Peru

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022

4.6. Chile

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022

4.7. Argentina

  • B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
  • Share of Adults Who Made Online Purchases, in %, 2023e
  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
  • Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
  • Amazon
  • Apple
  • Dafiti
  • Falabella
  • Magalu
  • Mercado Libre
  • Nike
  • PayU
  • Pix
  • Ripley
  • Shopee

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