Countries Covered: Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Pages: 127
Publication Date: 24/04/2019
Questions Covered in the report:
How is B2C E-Commerce developing across the Middle East?
What are the leading B2C E-Commerce markets in this region?
Which key trends affect the development of online retail in the Middle East?
What is the size of the online retail market in the region’s major countries and what are its growth rates?
What are the Internet and online shopper penetration rates across the region?
Key findings:
Mobile shopping encourages the growth of B2C E-Commerce in the Middle East
B2C E-Commerce sales in the Middle East to nearly double by 2020
In 2020, B2C E-Commerce sales in the Middle East are projected to reach nearly twice the value they were in 2017. The main growth drivers include high Internet and smartphone penetration rates across the region. In selected markets including the UAE, Qatar and Bahrain, more than three-quarters of the population go online via mobile devices. As a result, mobile phone was also the preferred mode of accessing E-Commerce websites and making purchases online, according to surveys cited in the yStats.com report.
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Fashion and electronics lead in regional B2C E-Commerce
Fashion items was the leading product class purchased by digital buyers in the Middle East. Electronics was another major B2C E-Commerce category. Furthermore, online groceries is a fast growing Internet retail segment in the Middle East. For example, in Saudi Arabia, the online share of total retail sales of groceries is projected to increase ten-fold by 2023 compared to 2018.
International players rival local E-Commerce companies in the Middle East
Cross-border online shopping is a popular activity among digital buyers in the Middle East. International E-Commerce platforms such as Amazon, AliExpress and eBay outrank local websites in terms of website traffic stemming from this region. In the UAE, more online shoppers bought internationally in 2018 than in 2016, and in Israel, cross-border pure-plays accounted for almost two-thirds of the market value.
1. Management Summary
2. Regional
B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 – 2022f
B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
B2C E-Commerce Sales in the Middle East, by Selected Countries, in USD billion, 2017 & 2020f
B2C E-Commerce Share of Total Retail Sales, by Selected Countries in the Middle East, in %, 2017
Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
Products Purchased Online in the Middle East, in % of Online Shoppers, February 2018
Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, February 2018
3. Saudi Arabia
3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2019
3.2. Trends
Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
3.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 – 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Online Shopper Penetration, in % of Respondents, 2018e
Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017
3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2018e
Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
3.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
3.7. Delivery
Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
3.8. Players
B2C E-Commerce Players Overview, March 2019
Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019
4. UAE
4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2019
4.2. Trends
Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
4.3. Sales & Shares
B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Online Shopper Penetration, in % of Individuals, 2018e
Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
4.5. Products
Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.6. Payment
Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
4.7. Delivery
Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
4.8. Players
B2C E-Commerce Players Overview, March 2019
Market Share of B2C E-Commerce Retailers by Type, in %, 2017
Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019
5. Israel
5.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2019
5.2. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
5.3. Sales & Shares
B2C E-Commerce Spending, in ILS billion, 2017 & 2018
Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018
5.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
Online Shopper Penetration, in % of Individuals, 2018e
5.5. Payment
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
5.6. Players
Top 5 E-Commerce Platforms by Market Share, in %, 2017
6. Iran
6.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018
6.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2019e & 2023f
6.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
6.4. Players
Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
Number of Certified Online Shops, in thousands, 2013-2018e
7. Qatar
7.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
7.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2022f
7.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
7.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019
8. Kuwait
8.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
8.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
8.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
Online Shopper Penetration, in % of Internet Users, 2017
8.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019
9. Lebanon
9.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
9.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
9.3. Internet Users & Online Shoppers
Internet Penetration, by Age Group, in %, 2018
Online Shopper Penetration, in % of Internet Users, 2017
9.4. Payment
Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
9.5. Players
List of Selected E-Commerce Companies, by Category, 2018
10. Jordan
10.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
10.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
10.3. Internet Users & Online Shoppers
Internet Penetration, by Age Group, in %, 2018
Online Shopper Penetration, in %, 2017e
10.4. Players
Top 5 E-Commerce Websites, by Rank, March 2019
11. Bahrain
11.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
11.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
11.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2017
Online Shopper Penetration, in % of Internet Users, 2017
11.4. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017
11.5. Payment
Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017
11.6. Players
Top 5 E-Commerce Websites, by Rank, March 2019
12. Oman
12.1. Trends
Breakdown of Internet Traffic by Device, in %, March 2019
12.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f
