Description
Countries Covered:Â Germany, Saudi Arabia, UAE, USA
Pages:Â 49
Publication Date:Â 07/07/2021
Questions Covered in the report:
- What is the share of B2B marketplace penetration rate in B2B sales worldwide during the pandemic?
- What are the top 20 European B2B marketplaces by total funding?
- What are the key benefits of E-Commerce marketplaces and classifieds?
- What is the share of B2B supply orders placed on the online marketplace in select MENA countries?
Key Findings:
During the COVID-19 pandemic, B2B marketplaces attracted increased attention from global buyers: new yStats.com report.
B2B marketplaces have gained momentum during the health crisis
Amazon Business was expected to grow much faster than B2C Amazon, Alibaba is showing no signs of decreasing demand, many B2B start-up marketplaces are raising a substantial amount of investment funding amid the COVID-19 pandemic. These and other factors indicate that in the B2B arena, marketplaces are becoming a major trend in 2021, and this is likely to continue. Even though currently, B2B marketplaces are holding only a marginal share of the total B2B sales, their future looks much brighter. Globally, more than one-third of B2B buyers used marketplaces to purchase at least half of their products and services in 2020, while only less than 10% of those surveyed did not use marketplaces. Moreover, after the onset of COVID-19, around one-fourth of B2B buyers significantly increased their purchases on marketplaces. With that, for over half of B2B buyers, the average amount spent on B2B marketplaces increased also during the pandemic. Furthermore, in Germany, among all other sales channels, nearly one in four companies were using B2B marketplaces as a sales channel, according to a survey cited in the yStats.com market report.
Global B2B marketplace leaders observe challengers stepping in
In 2020, the Gross Merchandise Value of third-party marketplaces was set to grow by about +40% year-on-year, and vertical marketplaces’ GMV was expected to rise by 25% over the same period. When it comes to players, global giants Amazon Business and Alibaba were the clear leaders. These marketplaces were of special importance in the markets of their origin: North America and Asia-Pacific. Nevertheless, unlike in the B2C industry, the B2B market looks more open to various smaller players, and, for example, in the MENA region, several new players emerged during the pandemic, and already in 2021, they have started raising millions in investment funding. Furthermore, in Europe, as detailed in the new yStats.com publication, French B2B retail marketplaces were especially successful.
1. Management Summary
2. Global
- B2B E-Commerce Market Overview, June 2021
- B2B Digital Sales, in USD trillion, 2019 & 2020
- B2B E-Commerce Sales, in USD trillion, 2018 – 2020e
- Share of E-Commerce Sales, in % of Total B2B Sales, February 2021
- B2B E-Commerce Marketplaces Trends, June 2021
- Share of B2B Marketplace Sales, in % of Total B2B E-Commerce Sales, 2020e
- Breakdown of B2B Buying Done via Marketplaces, in % of B2B Buyers, August 2020
- Breakdown of Purchasing Frequency on B2B Marketplaces Compared to pre-COVID-19, in % of B2B Buyers, July 2020
- Change in Spending on B2B Marketplaces Compared to Before COVID-19, in % of B2B Buyers, July 2020
- Breakdown of B2B Buying Done with Amazon Business, in % of B2B Buyers, August 2020
- B2B Vertical Marketplaces GMV, 2018 & 2019, and Third-Party B2B Marketplaces GMV, in USD billion, 2018 – 2020e
- Amazon Business: B2B E-Commerce Marketplace Profile, January 2020
- Alibaba: B2B E-Commerce Marketplace Profile, January 2020
3. Asia-Pacific
3.1. Regional
- Overview of Select B2B E-Commerce Marketplaces and Classifieds, June 2021
- Market Share of B2B E-Commerce, by Countries, in % of Total E-Commerce Market, 2020e
4. Europe
4.1. Regional
- Top 20 European B2B Marketplaces, by Total Funding, July 2020
- Expected Online Sales Growth by 2023, in % of Leading Manufacturers, 2020
4.2. Germany
- Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
- Channels Currently Used by Businesses for Purchasing, in % of Businesses, January 2021
- Channels Currently Used by Businesses for Purchasing, by Business Sizes, in %, January 2021
5. North America
5.1. Regional
- Share of B2B Purchasing Running Through Digital, Self-Service Channels, in % of Purchasing Professionals, June 2020
- Overview of Selected B2B E-Commerce Marketplaces and Classifieds, June 2020
- Share of B2B E-Commerce Companies Selling on Marketplaces, in % of B2B E-Commerce Executives and Professionals, 2020
- Share of B2B Companies Generating Additional Value by Expanding Available Offerings with Third-Party Sellers, in % of B2B E-Commerce Executives and Professionals, 2020
- Share of B2B Companies that are Actively Developing Marketplace Strategies to Compete with Amazon and Alibaba, in % of B2B E-Commerce Executives and Professionals, 2020
5.2.United States
- B2B E-Commerce Sales, and B2B E-Commerce Sales Combined with E-Procurement, in USD billion, 2019 & 2020
- Share B2B Organizations that Earn the Majority of their Revenue from E-Commerce, in %, August 2020
- Share B2B SMBs that Saw an Increased Demand for Goods on E-Commerce Marketplaces Since COVID-19, in %, September 2020
- Key Benefits of E-Commerce for B2B SMBs, in %, September 2020
6. Middle East
6.1. Regional
- Overview of Selected B2B E-Commerce Marketplaces and Classifieds, January 2020
6.2. Saudi Arabia and UAE
- Share of B2B Supply Orders Placed on Online Marketplaces, in %, January 2021
- Share of B2B Companies that Make their Purchases Primarily Online, in %, January 2021
- Share of B2B Companies that Make their Purchases Primarily Online, in %, January 2021
