Sample reports can only be downloaded by members.
SKU: 1445 Category:

Thailand B2C E-Commerce Market 2019


SKU: 1445 Category:
Sample reports can only be downloaded by members.
Want a discount? Become a member!
This product can only be purchased by members.


Countries Covered: Thailand

Pages: 53

Publication Date: 31/07/2019

Questions Covered in the report:
What are the main drivers of the B2C E-Commerce growth in Thailand?
What are the key online retail trends in Thailand?
How are M-Commerce sales in Thailand projected to grow by 2021?
How large are Thailand’s B2C E-Commerce sales predicted to be by 2025?
How many consumers in Thailand, what age and gender make purchases online and how much do they spend annually?

Key findings:

New report from yStats.com projects robust growth in B2C E-Commerce in Thailand

Increasing digital connectivity leads to growth in online commerce

The second largest B2C E-Commerce market in Southeast Asia, Thailand is seeing rapid growth of online retail sales. Both Internet and online buyer penetration rates are on the rise, contributing to the expansion of digital commerce. According to a forecast cited in the yStats.com report, B2C E-Commerce sales in Thailand are expected to grow at a double-digit CAGR between 2018 and 2025.

Thailand is a world leader in social media shopping

The top two market trends in Thai B2C E-Commerce are mobile and social shopping. Thailand is the Southeast Asian regional leader in M-Commerce penetration. Mobile-related sales accounted for more than two-thirds of online retail in 2018 and M-Commerce sales in Thailand are projected to nearly double between 2018 to 2021, according to data cited by yStats.com. Furthermore, Thai consumers are among the world’s top social buyers, with around one-half of online shoppers making purchases through social networks like Facebook.

Local Thai firm links with Chinese seller to compete with regional online merchants

Lazada is the top online shopping destination in Thailand, maintaining a clear lead in terms of online shoppers’ preference, according to surveys referenced in the yStats.com report. In second rank is Shopee.co.th, a division of Singapore-based Sea Ltd. Affirming the unconditional leadership in Thailand, Shopee together with Lazada were also the top shopping mobile apps in Q1 2019, according to a source cited in the yStats.com report. In 2019, competition in Thai B2C E-Commerce could become more intense as the country’s largest retail operator Central Group and China’s top online retailer JD.com joined forces for the launch a new online shopping platform “JD Central” backed by a comprehensive E-Commerce ecosystem.

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, in % of Total Retail E-Commerce Sales, 2018
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e – 2025f
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e – 2023f
  • Digital Payment Service Penetration, in % of Respondents, by Country, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2017 & Q1 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2018e
  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2018e
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2017 & Q1 2018
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2018
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2018
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2017 & Q1 2018

6. Products

  • Breakdown of Product Category Purchased Online, in % Online Shoppers, 2018e
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

8. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018

9. Players

  • Overview of E-Commerce Players, May 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018
  • Breakdown of Online Shoppers of Lazada and Shopee by Age Group, in %, 2018e


  • Alibaba Group Holding Ltd
  • CP Group
  • JD.com Inc
  • Sea Group
  • Tesco Plc
  • Amazon.com Inc
  • JD Central
  • Lazada Group SA
  • Shopee TH

Related Products…