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Asia B2C E-Commerce Market 2021

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Description

Countries Covered: China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam

Pages: 86

Publication Date: 10/02/2021

Questions Covered in the report:

  • What are the top B2C E-Commerce platforms used during the pandemic in Japan?
  • What is the mobile shopping transaction value in South Korea?
  • Which E-Commerce retailers are the top 5 in China during the pandemic?
  • What is the breakdown of consumer buying intentions between online and in-store shopping by product category in India?
  • What is the forecasted internet economy market size in Vietnam in 2025?

Key Findings:

Amid COVID-19, Asia made a great step forward in the B2C E-Commerce market

Amid the pandemic, Asia’s B2C E-Commerce excelled in terms of value and volume compared to the other regions

B2C E-Commerce in Asia experienced a considerable sales value increase in 2020, and the region’s share of global online sales was expected to be over 50 percent, despite an estimated slow year-on-year growth rate at an early stage of the lockdown. According to forecasts cited in the yStats.com publication, the growth in E-Commerce is expected to continue through the next few years. The average value of online orders in the Southeast Asian region went up by almost a quarter in 2020, while the highest gains were seen in the Philippines and Singapore. The results of a 15,000-person survey cited in the report indicated that digital shopping is a more frequent occurrence in their lives, with the biggest percentage gains in Australia, Vietnam and India.

China, Japan and South Korea were regional leaders in B2C E-Commerce market size in 2020

The Asia region’s E-Commerce leaders in 2019, China, Japan and South Korea had a similar pattern in terms of the E-Commerce market-leading countries continued their leadership through 2020, with increasing sales value. Other countries in the region with rapidly developing digital commerce market, include India, Indonesia, Malaysia, Thailand, Singapore and the Philippines. These also witnessed a considerable rise in the value of E-Commerce since the start of the COVID-19 pandemic.

E-Commerce platforms benefited from increased online shopping due to the pandemic

Eventually, over the year, the pandemic shifted consumer behavior by prompting them to shop online, switching to digital payments and turning to E-Commerce platforms in 2020. Thus, many of the E-Commerce companies across the region generated high profits. In addition, leading players witnessed a substantial number of visits within the last 6 months of 2020 and a high inflow of new consumers amid the lockdown. Furthermore, several companies used an opportunity to engage in cross-border E-Сommerce selling and started not only operating abroad but also introducing foreign retailers on their platform. Other than that, for the sake of digital commerce promotion, several online shopping platforms in the region received increased investments and raised their value on the market substantially in 2020.

Despite a drop in the GMV of online travel, the value was forecasted to rebound by 2025

Despite the development of Internet economy in several nations of the region, the gross merchandise value of the online travel segment was estimated to decrease substantially from 2019 to 2020. However, it was also forecasted to recover and gain momentum by 2025 witnessing a gradual increase in value. According to another source cited by yStats.com in January 2021, online travel sales value was also projected to grow by 2025, with the following countries experiencing almost a twofold increase from 2020 to 2025: Singapore, China, Japan, where Singapore was predicted to remain a leader in per capital travel spending.

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Market Overview, February 2021
  • Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2020e
  • Retail E-Commerce Sales Value, by Selected Regions, in USD billion, 2020e
  • Retail E-Commerce Sales Growth, by Region, by Selected Regions, and Year-on-Year Change, in %, 2020e
  • Percentage of Consumers, Who Purchase Online More in the Last Few Months, by Selected Countries, incl. Australia, India and Vietnam, in % of Respondents, 2020
  • Share of Mobile Sales, in % of All Online Travel Sales, 2020
  • Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
  • Percentage of New Online Consumers, by Geolocation, by Selected Countries, in % of Respondents, 2020

3. Advanced Markets

3.1. China

  • B2C E-Commerce Market Overview, February 2021
  • Online Retail Sales Value, in CNY billion, Y-o-Y Change, in % and Share of Physical Goods Parts, by Select. Categories, incl. Food, Clothing, Consumer Goods, in %, January 2020 – November 2020
  • Share of Digital Sales of Physical Goods, in % of Total Sales of Consumer Goods, January 2020 – November 2020
  • Top 5 E-Commerce Retailers in China, by Sales Value, in USD billion, 2020
  • B2C E-Commerce Sales Value and Gross Merchandise Value of Pinduoduo, in CNY billion, Q2 2019 & Q2 2020
  • Number of Active Monthly Users and Buyers of Pinduoduo, in millions, and Y-o-Y Change, in %, Q2 2019 & Q2 2020

3.2. Japan

  • B2C E-Commerce Market Overview, February 2021
  • Number of Proximity Mobile Payment Users, in Millions, in % of Total Population, 2019 – 2023f
  • Top B2C E-Commerce Platforms Used During the Pandemic, in % of Respondents, October 2020 – November 2020
  • Share of Digital Transactions, by Selected Product Categories, in % of Total Sales, 2017, 2020e & 2022f
  • Comparison of Merchant Discount Rates and Payment Cycles of E-Wallets in Japan, China and the United States, April 2020

3.3 South Korea

  • B2C E-Commerce Market Overview, February 2021
  • Value of B2C E-Commerce, in KRW trillion, and Year-on-Year Change, in %, 2018 – 2024f
  • Mobile Shopping Transaction Value, in KRW trillion, and Year-on-Year Change, October 2019 & October 2020
  • Share of Mobile Shopping Transaction Value, in % of Total Online Sales, October 2019 & October 2020
  • Online Shopping Sales Value, by Selected Product Categories, in KRW trillion, and Y-o-Y Change, in %, October 2019 & October 2020

3.4. Singapore

  • B2C E-Commerce Market Overview, February 2021
  • B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f
  • Top 10 E-Commerce Websites of Singapore, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f

4. Emerging Markets

4.1. India

  • B2C E-Commerce Market Overview, February 2021
  • B2C E-Commerce Market Value in India, in INR trillion, 2016 & 2020e & 2024f
  • Breakdown of Consumer Buying Intentions Between Online and In-store shopping, by Selected Product Category, in % of Respondents, December 2020

4.2. Indonesia

  • B2C E-Commerce Market Overview, February 2021
  • B2C E-Commerce Transaction Value, in IDR trillion, 2017, 2018 & 2020e
  • E-Money Sales Value and Volume, in IDR trillion, in billions, 2019 & January – November 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • E-Commerce Gross Merchandise Value, in USD billion, 2019 – 2020e & 2025f
  • Number of Sessions Performed on Financial Apps, in billions, June 2019 & June 2020
  • Share of Preferred Payment Method For Shopping Online, in % Respondents, May 2020
  • Top 10 E-Commerce Websites of Indonesia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
  • Share of E-Wallets Usage, in % of Respondents, Q2 2020

4.3. Vietnam

  • B2C E-Commerce Market Overview, February 2021
  • Value of B2C E-Commerce, in VND trillion, and Year-on-Year Change, in %, 2019 – 2024f
  • Top 10 E-Commerce Websites of Vietnam, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f

4.4. Malaysia

  • B2C E-Commerce Market Overview, February 2021
  • B2C E-Commerce Market Value, in USD billion, 2020e & 2025f
  • Value of B2C E-Commerce, in MYR billion, 2019 – 2024f
  • Top 10 E-Commerce Websites of Malaysia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Share of Transactions and Share of Transactions Value, by Payment Instrument, in % of Total Transactions, 2019 & 2024f

4.5. Thailand

  • B2C E-Commerce Market Overview, February 2021
  • E-Commerce Value, in EUR billion, 2019 – 2020e
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 E-Commerce Websites of Thailand, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020

4.6. The Philippines

  • B2C E-Commerce Market Overview, February 2021
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 E-Commerce Websites of The Philippines, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Flipkart Online Services Pvt. Ltd.
  • IndiaMart
  • JD.com Inc
  • Lazada Group
  • Pinduoduo Inc.
  • Rakuten Inc
  • Shopee

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