Countries Covered: UAE
Publication Date: 09/04/2019
Questions Covered in the report:
What are the current state and the prospects of B2C E-Commerce in the UAE?
How does the UAE compare to other countries in its region regarding online retailing?
What is the size of the B2C E-Commerce markets in the UAE and how fast does it grow?
What do online shoppers in the UAE buy and how do they pay?
Who are the main B2C E-Commerce market players in the UAE?
UAE B2C E-Commerce market sees competition intensifying
Online retail sales growth in the UAE reaches double-digits
The UAE is one of the largest B2C E-Commerce markets in the MENA region, and still has room for growth, reveals yStats.com’s report. High Internet and smartphone penetration rates help the wealthy nation drive online sales growth, with a projection of a double-digit increase in E-Commerce revenues through 2022.
M-Commerce and cross-border online shopping flourishes in the UAE
The key market trends in the UAE include mobile commerce and cross-border online shopping. In 2018, more than one in two digital buyers in the UAE made purchases via smartphones, and a similar share purchased from overseas websites. Fashion was the top product category purchased by UAE consumers online, followed by electronics. Groceries and meal-kit delivery services have not yet made a significant impact on E-Commerce, but signal a strong growth potential.
Amazon is expanding operations in the region as competition grows
As the market continues to develop, competition among local and foreign E-Commerce merchants is becoming more intense. Amazon, which acquired the region’s largest online marketplace, Souq.com, a few years ago, plans to roll out local operations in 2019 and is building up data processing and fulfillment capacity in the UAE. Furthermore, eBay partnered with a fast growing regional player Noon.com and H&M launched an online store in the UAE.