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UAE B2C E-Commerce Market 2019

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Description

Countries Covered: UAE

Pages: 59

Publication Date: 09/04/2019

Questions Covered in the report:
What are the current state and the prospects of B2C E-Commerce in the UAE?
How does the UAE compare to other countries in its region regarding online retailing?
What is the size of the B2C E-Commerce markets in the UAE and how fast does it grow?
What do online shoppers in the UAE buy and how do they pay?
Who are the main B2C E-Commerce market players in the UAE?

Key findings:

UAE B2C E-Commerce market sees competition intensifying

Online retail sales growth in the UAE reaches double-digits

The UAE is one of the largest B2C E-Commerce markets in the MENA region, and still has room for growth, reveals yStats.com’s report. High Internet and smartphone penetration rates help the wealthy nation drive online sales growth, with a projection of a double-digit increase in E-Commerce revenues through 2022.

M-Commerce and cross-border online shopping flourishes in the UAE

The key market trends in the UAE include mobile commerce and cross-border online shopping. In 2018, more than one in two digital buyers in the UAE made purchases via smartphones, and a similar share purchased from overseas websites. Fashion was the top product category purchased by UAE consumers online, followed by electronics. Groceries and meal-kit delivery services have not yet made a significant impact on E-Commerce, but signal a strong growth potential.

Amazon is expanding operations in the region as competition grows

As the market continues to develop, competition among local and foreign E-Commerce merchants is becoming more intense. Amazon, which acquired the region’s largest online marketplace, Souq.com, a few years ago, plans to roll out local operations in 2019 and is building up data processing and fulfillment capacity in the UAE. Furthermore, eBay partnered with a fast growing regional player Noon.com and H&M launched an online store in the UAE.

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, March 2019
  • Retail E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, and Rest of MENA, in USD billion, 2017 – 2022f
  • Breakdown of B2C E-Commerce Sales in MENA by the UAE, Saudi Arabia, Egypt and Other Countries, in %, 2017
  • B2C E-Commerce Indicators, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in comparison to the UK, USA and China, in %, 2017/2018
  • Internet Penetration in MENA, by the UAE, Saudi Arabia, Egypt, Rest of MENA and Total, in %, 2017 – 2022f
  • Internet Penetration in MENA, in % of Individuals, by Country, incl. UAE, 2017
  • Mobile Internet User Penetration in MENA, in % of Individuals, by Country, incl. UAE, June 2018
  • Cross-Border Online Shopper Penetration, by Israel, South Africa and the UAE, in % of Online Shoppers, May 2018

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
  • Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
  • Mobile Share of Cross-Border Online Spending, in %, 12 Months to May 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, May 2018

4. Sales & Shares

  • B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
  • B2C E-Commerce Sales, in USD billion, 2017 & 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2018e
  • Online Shopper Penetration, in % of Internet Users, 2016 & 2018
  • Breakdown of Frequency of Online Shoppers by Frequent Shopper, Average Shopper and Non-Frequent Shopper and by Age and Gender, in %, 2018
  • Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017

6. Products

  • Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • B2C E-Commerce Sales of Electronics, in AED billion, 2017 & 2018e
  • B2C E-Commerce Share of Total Retail Sales of Consumer Electronics, in %, 2017 & 2018e
  • Share of Online Grocery Sales in Total Retail Sales, in %, 2018e

7. Payment

  • Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
  • Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
  • Breakdown of Frequency of Using Digital Wallets, in % of Respondents Who Use Digital Wallets, and Share of Non-Users Who Are Likely to Start Using Digital Wallets in Near Future, in %, February 2018
  • Product Categories Paid with Contactless Cards (In-Store) and with Digital Wallets (In-Store and Online), in % of Respondents Using the Respective Method, February 2018
  • Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018

8. Delivery

  • Omnichannel Features Supported by Multichannel Retailers, in %, August 2018
  • Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018

9. Players

  • B2C E-Commerce Players Overview, March 2019
  • Most Popular Types of E-Commerce Websites, in % of Online Shoppers, November 2017
  • Market Share of B2C E-Commerce Retailers by Type, in %, 2017
  • Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019
  • Amazon.inc
  • Dubizzle Ltd
  • Noon AD Holdings Ltd
  • Souq.com FZ-LLC
  • Awok.com
  • Hennes & Mauritz AB
  • Sharaf DG LLC
  • eBay Inc

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