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Western Europe B2C E-Commerce and Online Payment Market 2019

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  • Western Europe B2C E-Commerce Market 2019

Description

Countries Covered: France, Germany, Italy, Spain, UK

Pages: 169

Publication Date: 07/10/2019

Questions Covered in the report:
What are the top trends and forecasts for B2C E-Commerce in Western Europe?
How are the online retail sales in the EU-5 projected to evolve through 2022?
Which payment methods are preferred by online shoppers in Western Europe?
What are the major online and mobile payment trends in this region?
Who are the leaders of the B2C E-Commerce competition in the EU-5?

Key findings:

The E-Commerce payment landscape in Western Europe is evolving

B2C E-Commerce sales in Western Europe continue to rise

Western Europe is leading the Old Continent by online retail sales as of 2019. The region’s top 5, the UK, Germany, France, Spain and Italy, are seeing an increased share of overall retail sales generated online. In the UK, this share nears 20% in 2019, while in Germany it topped 10% in 2018, according to statistics cited in the yStats.com. Due to this level of maturity, B2C E-Commerce sales in the EU-5 are projected to increase at declining annual growth rates through 2022.

Top E-Commerce & payment trends in Western Europe

Major online shopping trends in Western Europe include the rapid growth of mobile and cross-border E-Commerce sales, along with the emergence of omnichannel services and innovative purchase channels, such as digital voice assistants. The payments landscape in E-Commerce is also evolving amidst the adoption of PSD2 and Strong Customer Authentication (SCA) requirements, along with changing consumer preferences, the yStats.com report reveals.

Online payment method preferences differ by country

Credit and debit cards still held the leading position in terms of E-Commerce payments share in Europe in 2018. However, there is a clear trend towards the rise of alternative payment methods, especially digital wallets. PayPal and similar solutions already occupy the top rank by online shoppers’ preference in some Western European markets including Italy and Spain. Mobile wallets such as Apple Pay and Google Pay have not yet gained much acceptance among Europe’s online shoppers, but their adoption is increasing.

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 – 2019f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
  • Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
  • Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
  • Internet Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
  • Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers,
  • 2017 & 2018
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Online and Mobile Payment Trends and News about Players, February 2019
  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 – 2018
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, 2018
  • Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
  • Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018
  • Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
  • Overview of Strong Customer Authentication Requirements Under PSD2, April 2019
  • Overview of The Strong Customer Authentication Perceptions by Industry Participants, June 2019
  • E-Commerce Merchants’ Readiness to Support Strong Customer Authentication, in %, November 2018
  • Levels of Awareness and Preparation of E-Commerce Merchants to Strong Customer Authentication Requirements, by SMEs and Large Businesses, June 2019
  • Share of Consumers Who Are Unaware of the Strong Customer Authentication Requirements for Online Purchases, in %, June 2019
  • Share of Consumers Who Prefer One-time Passcodes for Authentication, Compared to Fingerprint Recognition, in %, June 2019
  • Barriers to Buying Online, in % of Online Shoppers, July 2018
  • Mobile Payment Transaction Value in the EU-7, in EUR billion, and Year-on-Year Change, in %, 2016-2022f
  • Breakdown of Mobile Payment Transaction Value in the EU-7 by Payment Types, in %, 2022f
  • Mobile Wallet User Penetration, in % of Respondents, by France, Germany, Spain and the UK, 2018
  • Main Barriers to Mobile Payment Adoption, in % of Respondents, by France, Germany, Spain and the UK, 2018

3. UK

3.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, September 2019
  • M-Commerce Sales, in GBP billion, 2019f & 2024f
  • Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear’s Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 – 2019

3.2. Sales & Shares

  • Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 – 2023f
  • Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 – 2018 & Q1-Q2 2019

3.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 – 2019
  • Online Shopper Penetration, in % of Adults, 2013-2019
  • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 – 2019
  • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
  • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019

3.4. Products

  • Product Categories Purchased Online, in % of Adults, 2019
  • Online Grocery Sales, in GBP billion, 2018, 2019f & 2023f

3.5. Payment

  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
  • Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
  • Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
  • Attitudes to Slow Payment Process, in % of Online Shoppers, July 2018
  • E-Commerce Fraud Loss on UK-Issued Cards, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2013 – 2018
  • Breakdown of Consumers’ Perception of Whether They Currently Undergo Enough Security Checks When Making an Online Payment, in % of Consumers, 2018
  • Breakdown of the Preferred Way of Receiving a One-time Passcode to Verify a Payment Transaction, in % of Consumers, 2018
  • Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 – 2018
  • Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
  • Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
  • Usage of FinTech Disruptors Compared to Banks, in % of Internet Users, July 2018

3.6. Delivery

  • Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018

3.7. Players

  • Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
  • Breakdown of Frequency of Purchasing from Amazon, in % of Consumers, February 2019

4. Germany

4.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, September 2019
  • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
  • Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
  • Breakdown of Awareness of Click & Collect, in %, 2018

4.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 – 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 – 2023f

4.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2018
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2018

4.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018

4.5. Payment

  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
  • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
  • Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
  • Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
  • Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
  • Share of E-Commerce Merchants Who Faced Fraud or Fraud Attempts in Their Online Shops, in %, 2018
  • Perceived Development of Fraud and Fraud Attempts Over the Past Year, in % of E-Commerce Merchants, 2018
  • Types of Fraud and Fraud Attempts Faced by E-Commerce Merchants in Their Online Stores, in % of E-Commerce Merchants, 2018
  • Measures Taken by E-Commerce Merchants to Prevent Fraud in Their Online Stores, in % of E-Commerce Merchants, 2018
  • Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2017 – 2019
  • Breakdown of the Perceived Change in Shopping Cart Abandonment Rates After Choosing Credit Card Payment as a Result of 3D Secure,  in % of E-Commerce Sellers Using 3D Secure, 2019
  • Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
  • Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
  • Most Trusted Mobile Payment Providers, in % of Consumers, August 2018

4.6. Delivery

  • Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018

4.7. Players

  • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2018
  • Amazon’s Market Share of B2C E-Commerce Sales, in %, 2018
  • Top 10 Online Shops, by Sales, in EUR million, 2018

5. France

5.1. Trends

  • M-Commerce Share of B2C E-Commerce Sales, in %, 2014 – 2018
  • M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018

5.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 – 2019f
  • B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
  • Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 – 2023f

5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

5.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

5.5. Payment

  • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
  • Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
  • Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
  • Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2018
  • Top 5 Services and Obligations of E-Commerce Merchants in 2019 According to Online Shoppers, in % of Online Shoppers, December 2018
  • Preferred Biometric Authentication Methods in E-Commerce, in % of Online Shoppers, 2019
  • Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018

5.6. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018

5.7. Players

  • Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017 & 2018
  • Top 5 E-Commerce Websites by Number of Monthly Visitors, in millions, Q1 2019
  • Top 10 Online Shops, by Sales, in EUR million, 2018

6. Spain

6.1. Trends

  • Devices Used for Shopping Online, in % of Online Shoppers, June 2019
  • Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019

6.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 – 2019f
  • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f

6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

6.5. Payment

  • Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
  • Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018

6.6. Delivery

  • Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019

6.7. Players

  • Top 10 Online Shops, by Sales, in EUR million, 2018
  • Top 5 Online Shops by Number of Orders, in millions, 2018

7. Italy

7.1. Trends

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 – 2019f
  • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e

7.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2019f
  • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f

7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

7.4. Products

  • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2015 – 2019f
  • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

7.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
  • Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
  • Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
  • Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
  • Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018

7.6. Delivery

  • New Delivery Options Introduced, in % of E-Commerce Companies, 2018

7.7. Players

  • Top 10 Online Shops, by Sales, in EUR million, 2018
  • Alibaba Group
  • Apple Inc
  • Cdiscount SA
  • Ingenico Group SA
  • MasterCard Inc.
  • Otto GmbH & Co KG
  • Tesco Plc
  • Visa Inc.
  • Worldpay Inc.
  • eBay Inc
  • Amazon.com Inc
  • Carrefour SA
  • El Corte Ingles SA
  • J Sainsbury PLC
  • Media Markt E-Business GmbH
  • PayPal Holdings Inc
  • Vente-privee.com SA
  • Wirecard AG
  • Zalando SE

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