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Western Europe B2C E-Commerce Market 2019

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Description

Countries Covered: France, Germany, Italy, Spain, UK

Pages: 116

Publication Date: 02/10/2019

Questions Covered in the report:
How large is Western Europe’s share of online retail sales in Europe?
What are the leading E-Commerce markets in Western Europe in 2019?
What is the projected size of B2C E-Commerce sales in the EU-5 by 2023?
What are the top online shopping trends in Western Europe?
Who are the leaders of the B2C E-Commerce competition in the EU-5?

Key findings:

Western Europe’s B2C E-Commerce sales growth rate to decline by 2022

Online retail in Western Europe approaches maturity

Europe’s largest sub-region by B2C E-Commerce sales as of 2019, Western Europe is showing signs of maturity. According to the latest figures cited in the yStats.com report, online shopper penetration already reached above three-quarters of the adult population in countries such as the UK, Germany, the Netherlands, and the Nordics. In the UK, the largest and the most advanced online retail market of this region, close to 20% of overall retail sales in H1 2019 were generated over the Internet.

B2C E-Commerce sales forecasts in the EU-5

As a result, the growth rate of the B2C E-Commerce sales in the EU-5, including the UK, Germany, France, Italy and Spain, is projected to decline, falling to the single-digits. Nevertheless, online retail sales in the UK, Germany and France are still projected to reach record high levels through 2022, ranking among the top 10 B2C E-Commerce markets worldwide. Italy and Spain, due to lower current online shopping penetration rates are projected to grow even faster than the three Western European leaders, according to the forecasts cited in the yStats.com report.

Online shopping market trends and leading players

The common B2C E-Commerce market trends across the countries of Western Europe are mobile and cross-border online shopping. Furthermore, the awareness and usage of omnichannel services such as Click & Collect is on the rise, especially in the UK. In addition, consumers in France are already trying out shopping via AI-powered voice assistants. In Germany, online shoppers are increasingly buying from E-Commerce marketplaces, with Amazon’s marketplace accounting for around half of the country’s online retail sales growth in 2018. Other leading market players in Western Europe include Sainsbury’s and Tesco in the UK, Otto Group and Zalando in Germany, and Cdiscount and Vente-Privee in France.

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 – 2019f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
  • Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
  • Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Internet Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
  • Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers,
  • 2017 & 2018
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018

3. UK

3.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, September 2019
  • M-Commerce Sales, in GBP billion, 2019f & 2024f
  • Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear’s Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 – 2019

3.2. Sales & Shares

  • Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 – 2023f
  • Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 – 2018 & Q1-Q2 2019

3.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 – 2019
  • Online Shopper Penetration, in % of Adults, 2013-2019
  • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 – 2019
  • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
  • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019

3.4. Products

  • Product Categories Purchased Online, in % of Adults, 2019
  • Online Grocery Sales, in GBP billion, 2018, 2019f & 2023f

3.5. Payment

  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018

3.6. Delivery

  • Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018

3.7. Players

  • Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
  • Breakdown of Frequency of Purchasing from Amazon, in % of Consumers, February 2019

4. Germany

4.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, September 2019
  • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
  • Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
  • Breakdown of Awareness of Click & Collect, in %, 2018

4.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 – 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 – 2023f

4.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2018
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2018

4.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018

4.5. Payment

  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018

4.6. Delivery

  • Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018

4.7. Players

  • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2018
  • Amazon’s Market Share of B2C E-Commerce Sales, in %, 2018
  • Top 10 Online Shops, by Sales, in EUR million, 2018

5. France

5.1. Trends

  • M-Commerce Share of B2C E-Commerce Sales, in %, 2014 – 2018
  • M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018

5.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 – 2019f
  • B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
  • Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 – 2023f

5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

5.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

5.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
  • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018

5.6. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018

5.7. Players

  • Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017 & 2018
  • Top 5 E-Commerce Websites by Number of Monthly Visitors, in millions, Q1 2019
  • Top 10 Online Shops, by Sales, in EUR million, 2018

6. Spain

6.1. Trends

  • Devices Used for Shopping Online, in % of Online Shoppers, June 2019
  • Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019

6.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 – 2019f
  • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f

6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

6.5. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018

6.6. Delivery

  • Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019

6.7. Players

  • Top 10 Online Shops, by Sales, in EUR million, 2018
  • Top 5 Online Shops by Number of Orders, in millions, 2018

7. Italy

7.1. Trends

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 – 2019f
  • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e

7.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2019f
  • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f

7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2018
  • Online Shopper Penetration, in % of Individuals, 2012 – 2018

7.4. Products

  • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2015 – 2019f
  • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

7.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
  • Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018

7.6. Delivery

  • New Delivery Options Introduced, in % of E-Commerce Companies, 2018

7.7. Players

  • Top 10 Online Shops, by Sales, in EUR million, 2018
  • Alibaba Group
  • Carrefour SA
  • El Corte Ingles SA
  • Media Markt E-Business GmbH
  • Tesco Plc
  • Zalando SE
  • Amazon.com Inc
  • Cdiscount SA
  • J Sainsbury PLC
  • Otto GmbH & Co KG
  • Vente-privee.com SA
  • eBay Inc

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