An important element in the shift from traditional video games to digital games segment worldwide has been the rise of the free-to-play model. Under this model, games are free to enter, while revenues are generated from sale of additional features and other upgrades through in-game transactions. In advanced markets, the…
In Europe’s largest gaming market, Germany, the virtual goods segment is booming: revenues from micro-transactions in games more than doubled in 2014, while smartphones and mobile phones overtook PCs as the device most used to play games. In the UK also the freemium games model was the growth driver, especially…