The rise of mobile is one of the leading trends in the online gambling market. This trend is reflected in annual reports of some of the world’s largest remote gambling companies. Bwin.Party, which actually experienced decrease in total revenue in 2014, reported that mobile gross gambling revenue (GGR) doubled between 2013 and 2014, with Bingo being the champion of mobile growth, more than quadrupling on 2014. The share of mobile in GGR of Bwin.Party was the highest in the sports betting segment, amounting to almost one-third. William Hill also reported that its mobile revenues more than doubled last year, while overall online gambling was up by a modest two-digit share. Meanwhile, PaddyPower claimed leadership in mobile gambling, reporting that more than half of its half-a-billion Euros in online revenues came from mobile devices in 2014.
This trend in online gambling is in line with the rise of mobile across other online sectors, including B2C E-Commerce and online gaming. As smartphone and tablet penetration grows, with many markets going mobile-first, people are increasingly using mobile Internet for a multitude of activities, forcing merchants and service providers to adapt.
For more information about the state of the gambling market worldwide, check our “Global Online Gambling and Betting Market 2015” report and related media contents. To learn more about mobile trends, see our “Global M-Commerce 2015: Smartphones and Tablets”, “Global Mobile Gaming Market 2015”, “Global Mobile Payment Methods 2014” and related infographics.