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Argentina B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact


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Countries Covered: Argentina

Pages: 49

Publication Date: 28/07/2020

Questions Covered in the report:

  • How does the pandemic affect the B2C E-Commerce market in Argentina?
  • What is the impact of the COVID-19 on B2C E-Commerce sales in this country?
  • What is the share of new online shoppers in Argentina emerging during the pandemic?
  • Which digital activities were tried for the first time since the outbreak in Argentina?
  • Which top 3 E-Commerce websites were visited the most in Argentina during COVID-19?

Key Findings:

Argentina’s online commerce boosted by COVID-19

Argentine consumers turn to online shopping during coronavirus pandemic

As the Argentine government ordered confinement in mid-March to combat the spread of COVID-19, consumers turned to online shopping to supply their basic needs, eventually expanding shopping to other items. E-Commerce was already on the rise in Argentina, with a sizeable double digit percentage increase in 2019 over the previous year, and the confinement boosted the practice even further, with well over half of consumers buying online, many for the first time, according to a March survey cited in the yStats.com report. Online sales figures were up significantly; for example, the online share of total supermarket purchases more than doubled in April compared to previous monthly figures.

COVID-19 has changed the emphasis of products purchased online

Before the coronavirus health crisis hit Argentina, the best-selling product categories were travel bookings and electronics. The onset of COVID-19 multiplied the sale of electronics in April compared to the previous monthly average, as office workers and students attempted to accomplish their tasks from home. Traffic to supermarket websites experienced a manifold percentage increase, according to figures cited in the new yStats.com report. Other online sectors seeing substantial growth during the coronavirus confinement in Argentina include entertainment streaming and restaurant delivery services.

Argentine E-Commerce sellers see significant growth during the pandemic

Mercado Libre, the leading online merchant in many Latin American markets as well as in its home-base of Argentina, has seen significant sales growth during the coronavirus confinement period, with orders up by over half compared to the same period a year earlier. Other Argentine digital merchants Favega.com and Falabela.com experienced even higher growth rates in the March-May months, as detailed in the yStats.com publication. The boost in distance shopping has challenged delivery services to maintain the standard of less than 48-hour hand over of about half of products, established prior to the crisis. Some analysts question whether the sales boost can be sustained, because of the impact of the COVID-19 confinement on the already weakened Argentine economy.

1. Management Summary

2. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

3. Impact on B2C E-Commerce Sales & Shares

  • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2019
  • B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019
  • E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
  • Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020

4. Impact on Online Shoppers

  • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
  • Top 5 Drivers of Online Shopping, in % of Online Shoppers, 2019
  • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2019
  • Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
  • Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020
  • Share of New Online Shoppers Who Bought Online For The First Time During COVID-19 And Who Would Continue Buying Online, in %, March 2020
  • New Buyers’ Share of E-Commerce Orders, in %, April 2020

5. Impact on B2C E-Commerce Product Segments & Online Verticals

  • B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 – 2019
  • E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
  • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
  • Online Share of Total Supermarket Sales, in %, January 2020 – April 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020

6. Impact on Online Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Preferred Two-Factor Payment Authentication Options During Online Shopping, in % of Online Shoppers, July 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020

7. Impact on B2C E-Commerce Delivery

  • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019

8. Impact on B2C E-Commerce Players

  • Share of Retail and Wholesale Companies Who Had an E-Commerce Channel During The Pandemic, in %, May 2020
  • Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
  • Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020
  • Cencosud S.A.
  • Coto C.I.C. S.A.
  • Falabella S.A.
  • Fravega S.A.C.I. e I.
  • Jumbo Retail Argentina S.A.
  • Mercadolibre Inc.
  • PayPal Holdings Inc
  • Todo Pago

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