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Brazil B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact

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Description

Countries Covered: Brazil

Pages: 52

Publication Date: 14/07/2020

Questions Covered in the report:

  • How does the Coronavirus outbreak affect the B2C E-Commerce market in Brazil?
  • What is the effect of COVID-19 on B2C E-Commerce retail sales in this country?
  • What is the number of new online stores in Brazil emerging during the outbreak?
  • Which factors would motivate consumers in Brazil to buy online post-pandemic?
  • Which top 5 E-Commerce websites were visited the most in Brazil amid COVID-19?

Key Findings:

COVID-19 pushes move to online shopping in Brazil

COVID-19 has increased online shopping’s share of total retail sales

Online retail sales in Brazil has been increasing consistently in recent years, with a double-digit growth rate in 2019 compared to the previous year. The onset of the coronavirus pandemic produced a spike in digital shopping growth in the first half of this year, but concern over the health crisis’ effect on the Brazilian economy as a whole points to a similar growth rate for the whole of 2020 as last year. The move to online buying by shoppers of all age groups, coupled with a sharp drop in sales in physical stores has increased online retail’s portion of consumer purchases. A forecast cited in the yStats.com report suggests that by the end of this decade, E-Commerce in Brazil could approach a share of one third of total retail sales.

Leading shopping websites see a surge in visits during the pandemic

Concern over the spread of the coronavirus has prompted residents to stay at home, which in turn has impelled online purchases. The leading E-Commerce website, the Brazilian subsidiary of Argentine-based Mercado Libre, has experience a spike in website visits during the height of the pandemic. Other leading shopping sites Americanas.com.br and Amazon.com.br saw an even higher percentage growth in visits during the coronavirus crisis than Mercadolivre.com, as spelled out in the yStats.com report. The most purchased product categories during this period have been supermarket goods, toys and games, and sporting equipment. Like other countries globally, online sales of event tickets as well as travel and lodging bookings saw negative growth in Brazil after the onset of the pandemic.

The coronavirus spread has affected online payments and delivery of goods in Brazil

When shopping online, consumers in Brazil have mainly used credit or debit cards and a bank transfer system unique to Brazil called Boleto Bancario. The COVID-19 crisis has spurred the manifold increase in the use of contactless payments with cards or digital wallets, with growth in this realm benefiting leading providers Samsung Pay, Mercado Pago, and Google Pay. Surveys cited in the yStats.com publication point to Brazilian consumer’s lack of confidence in timely delivery of goods ordered online, an issue made worse during the spike of orders during the coronavirus pandemic.

1. Management Summary

2. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

3. Impact on B2C E-Commerce Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, in % YoY Change, 2011-2019
  • B2C E-Commerce Sales, in BRL billion, 2019 & 2020f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f

4. Impact on Online Shoppers

  • Online Shopper Penetration, in % of Individuals, 2019
  • Online Shoppers, By Domestic And Global E-Commerce Websites, in millions, 2019
  • Estimated Number of New Online Shoppers and New Online Stores Emerging Since The COVID-19 Outbreak in March, May 2020
  • Change in Online and In-Store Shopping Following COVID-19, in % of Consumers, by Generation, June 2020

5. Impact on B2C E-Commerce Product Segments & Online Verticals

  • Top Product Categories By Growth In Number Of E-Commerce Orders, in %, Incl. Share Of Total E-Commerce, H1 2019
  • Average E-Commerce Order Value By Selected Fast Growing Product Categories, in BRL, H1 2019
  • Year-on-Year Change in E-Commerce Sales of Selected Health & Hygiene Product Categories, in %, February & March 2020
  • Year-on-Year Change in Number and Value of E-Commerce Purchases, by Selected Categories, in %, February/March 2020
  • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Product Categories, in %, March 15 – June 6
  • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Service Categories, in %, March 15 – June 6

6. Impact on Cross-Border & Omnichannel Shopping

  • E-Commerce Sales, in BRL bil., Total Orders, in mil., Average Consumer Spending Per Year, in BRL, Average Value Per Order, in BRL, Online Shoppers, in mil., By Domestic And International Websites, 2019
  • Breakdown Of Expectations About Online Shopping Frequency On International Websites During COVID-19, in % of Those Buying At Least Once Every 3 Months From Such Sites, April/May 2020
  • Most Popular Cross-Border E-Commerce Sites Among Online Shoppers, in % of Cross-Border Online Shoppers, February-March 2020
  • M-Commerce Sales, in BRL billion, Orders, in millions, in % of Total E-Commerce, 2019

7. Impact on Online Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • Average Attempted Fraud Share, in % of E-Commerce Sales, 2019
  • Top 3 Product Categories by Attempted Fraud Share, in % of E-Commerce Sales, 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Owners, August 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Owners, by Age Group, August 2019
  • Year-on-Year Change in Value of Card-Present and Card-Not-Present Payments, March 2020
  • Value of Contactless Payments, in BRL million, March 2019 & March 2020

8. Impact on B2C E-Commerce Delivery

  • Top 5 Barriers To E-Commerce, in % of Respondents, incl. Delivery-Related, September 2019
  • Share Of E-Commerce Deliveries That Arrived On Time, By Regions, in %, 2018 & 2019
  • Breakdown Of Delivery Time Experience With Cross-Border E-Commerce, in % of Online Shoppers, February 2020
  • Causes of Negative E-Commerce Experience During COVID-19, in % of Online Shoppers Who Had Negative Shopping Experienced During COVID-19, June 2020
  • Factors That Would Motivate Consumers in Brazil To Buy Online After The Pandemic, in %, June 2020

9. Impact on B2C E-Commerce Players

  • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020
  • Alibaba Group Holding Ltd
  • Alphabet Inc.
  • Amazon.com Inc
  • B2W Cia Digital
  • Mercadolibre Inc.
  • Samsung Electronics Co Ltd
  • Wish Inc.

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