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Mexico B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact

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Description

Countries Covered: Mexico

Pages: 50

Publication Date: 21/07/2020

Questions Covered in the report:

  • How was the B2C E-Commerce market in Mexico affected by COVID-19?
  • What is the effect of the coronavirus on B2C E-Commerce sales in this country?
  • What is the number of online shoppers in Mexico during the pandemic?
  • Which delivery methods were most used in Mexico amid COVID-19?
  • Which top 5 E-Commerce websites were visited the most in Mexico during the outbreak?

Key Findings:

Mexico’s online retail sales surge in the coronavirus pandemic

The coronavirus crisis has accelerated online shopping in Mexico

The onset of the coronavirus pandemic in Mexico has had a major impact on the development of digital commerce and overall retail sales. The long confinement has caused brick-and-mortar retail sales to fall significantly and E-Commerce purchases to rise, surpassing the pre-pandemic predicted growth rate by several percentage points. However, as consumers begin to feel the negative impact of the health crisis and lockdown on their budgets, surveys cited in the yStats.com report indicate that Mexican consumers expect to reduce their overall spending levels, including online. The publication also reports that the coronavirus pandemic has accelerated the long-term shift to E-Commerce as a higher proportion of total retail sales.

Online demand for basic necessities like food and clothing surged during the pandemic

Similar to the pattern seen during the COVID-19 crisis in other countries of the world, the product categories of supermarket items, cleaning products and food delivery service have seen a surge in online demand in Mexico, along with fashion products. Online services experiencing double digit increases during a peak month in the pandemic were banking and bill payment, mobile communication and Internet delivery of entertainment and gaming, according to tallies cited in the yStats.com publication. On the other hand, travel services saw and drastic decline during the months of March and April. Cross-border shopping also decreased at the beginning of the crisis.

Initial increase in online purchases taxed delivery infrastructure, website visits surge.

The increase in demand for online products occasioned by the initial COVID-19 confinement resulted in delivery delays, according a survey of Mexican online consumers included in the new yStats.com report, with some respondents also noting an increase in delivery fees. At the same time, the method of payment preferred by online shoppers in Mexico has remained consistent, with debit and credit cards used in about four out of five digital purchases. Debit cards were used by nearly half of the shoppers making purchases in the annual “hot sale” internet event at the end of May. Alternative payment methods such as bank transfer systems and digital wallets are just beginning to get a foothold with Mexican shoppers. While the coronavirus brought increased shopping to most online merchants, with one Mexican store more than doubling its website visits, Latin-American leader Mercado Libre and global giant Amazon continue in the number one and number two rank for online retail clicks in Mexico.

1. Management Summary

2. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

3. Impact on B2C E-Commerce Sales & Shares

  • B2C E-Commerce Sales, in MXN billion, 2018 & 2019
  • Retail E-Commerce Sales Growth Forecast, in %, by Pre-COVID-19 Forecast and COVID-19 Forecast, 2020f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • B2C E-Commerce Sales During Hot Sale Online Shopping Holiday, in USD million, 2014-2020

4. Impact on Online Shoppers

  • Internet Users Who Transact Online, in millions, and Penetration, in % of Internet Users, 2015 – 2019
  • Breakdown of Internet Users Who Transact Online, by Those Who Shop Only, Pay Only, and Who Both Shop and Pay Online, in millions, and in %, 2015 – 2019
  • Online Shopper Penetration, in % of Individuals, 2019
  • Online Shopper Penetration, in % of Individuals, 2018 – 2022f
  • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2018 – 2022f

5. Impact on B2C E-Commerce Product Segments & Online Verticals

  • Products Purchased Online In The Last 7 Days And Purchased Online For First Time, in % of Online Shoppers, April 2020
  • Services Purchased or Used Online In The Last 7 Days And Purchased or Used Online For First Time, in % of Online Shoppers, April 2020
  • Change in Visits To Fashion E-Commerce And Supermarket Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
  • Change in Visits To Travel Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
  • Breakdown of E-Commerce Transactions by Selected Segments, in %, 2019 & 2020f
  • Share of Adults Who Shopped on a New Website Since COVID-19, by Groceries and Non-Groceries, in %, May 2020

6. Impact on Cross-Border & Omnichannel Shopping

  • Breakdown of Frequency of Making Purchases on International Websites Before COVID-19, and Breakdown of Estimated Change in Frequency of Making Purchases on International Websites Due To COVID-19, in % of Cross-Border Online Shoppers, May 2020
  • Share of Cross-Border Online Shoppers Who Agree That They Buy More Online Due To COVID-19 Outbreak, by Buying on Domestic and International Websites, in %, May 2020

7. Impact on Online Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Payment Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
  • Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2018 – Q4 2019
  • Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2018 – Q3 2019
  • Preferred Two-Factor Payment Authentication Options During Online Shopping, in % of Online Shoppers, July 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019

8. Impact on B2C E-Commerce Delivery

  • Perceived Changes in Delivery Times and Costs During COVID-19, in % of Online Shoppers, April 2020
  • Delivery Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020

9. Impact on B2C E-Commerce Players

  • Top 9 B2C E-Commerce Websites Purchased From, in % of Online Shoppers, May 2019
  • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020
  • Amazon.com Inc
  • Mercadolibre Inc.
  • PayPal Holdings Inc
  • Samsung Electronics Co Ltd
  • Walmart Inc.

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