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Brazil B2C E-Commerce and Payment Market 2022


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Countries Covered: Brazil

Pages: 64

Publication Date: 20/04/2022

Questions Covered in the report:

  • How much did Brazil’s B2C E-Commerce sales value increase after the COVID-19 outbreak?
  • How much is the electronic payment sector expected to grow in 2022?
  • What was the share of cross-border sales in the first half of 2021?
  • What are the ways used by online shoppers to find E-Commerce stores?
  • Which E-Commerce websites have the highest number of visits in Brazil?

Key Findings:

yStats.com’s new report: Brazil is Latin America’s largest B2C E-Commerce market

Findings published in yStats.com’s recent report, “Brazil B2C E-Commerce and Online Payment Market 2022,” reveal that Brazil is among the fastest-growing countries globally in terms of online retail sales. The secondary market research firm from Hamburg, Germany, yStats.com, cites market statistics to demonstrate continuing growth in Brazil’s B2C E-Commerce, after the COVID-19 pandemic. Brazil’s B2C E-Commerce market continues to thrive with the widespread adoption of online shopping and digitalization of payments in the country.

The shift towards online shopping continues

In recent years, online retail sales in Brazil have been accelerating with nearly half of the Brazilian population reported having shopped online by the end of 2020. In 2021, Brazil’s total B2C E-Commerce sales value soared, increasing by a high two-digit percentage rate in the first half of the year, compared to that of 2020. Aside from the rise in domestic B2C E-commerce sales value, cross-border online shopping is also an important segment in Brazil, accounting for a significant portion of Brazil’s total B2C E-Commerce sales value. A forecast cited in the yStats.com report suggests that in 2022, cross-border internet sales in Brazil could approach a share of almost one-third of B2C E-Commerce orders.

Leading shopping websites continue to thrive, post the COVID-19 outbreak

Ranked the highest among the top 5 E-Commerce websites in Brazil is the Brazilian subsidiary of Argentine-based Mercado Libre, mercadolivre.com.br. Leading shopping websites also include Americanas.com.br, Amazon.com.br, Olx.com.br, and Magazineluiza.com.br, with Brazil’s share of total visits accounting for over 90% to .com.br websites, as spelled out in the yStats.com report. Furthermore, among the top categories searched for over the internet was electronics, followed by food, fashion, and entertainment as cited in a survey in this yStats.com report.

Digital payments are on the rise

When shopping online, consumers in Brazil prefer the use of credit cards. A forecast cited in the yStats.com report predicts that credit cards will remain the leading payment method in Brazil, with a share of more than two-thirds in 2023. The COVID-19 crisis has spurred the manifold increase in the use of contactless payments with cards or digital wallets; however, there is some hesitancy towards mobile payments in terms of the trust. Nevertheless, digital payments are on the rise with WhatsApp payments accounting for millions in users. The publication also points to Brazilian consumers favoring comfort and speed as incentives for using certain delivery apps.

1. Management Summary

2. Overview and International Comparisons

  • Overview of B2C E-Commerce Market, March 2022

3. Sales & Shares

  • B2C E-Commerce Sales Annual Growth, in %, 2022e
  • B2C E-Commerce Sales, in BRL billion, in % Y-o-Y Change, 2011-2020
  • Total (Domestic + Cross-Border) B2C E-Commerce Sales, in BRL billion, H1 2020 & H1 2021

4. Internet Users and Online Shoppers

  • New B2C E-Commerce Consumers, in millions, H1 2020 & H1 2021
  • Number of New and Existing Consumers, in millions, First Half of 2020 vs First Half of 2021
  • Share of Consumers Who Already Made a Purchase Online, in %, June 2021
  • Actions Taken by Smartphone or Tablet Users, in % of Respondents, April – May 2021

5. Products

  • Hygiene and Beauty B2C E-Commerce Sales, in BRL billion, 2019-2021e
  • Ways Used by Online Shoppers to Find the E-Commerce Stores, by Store Categories, in % of Orders, 2021
  • Most Searched Product Categories on the Internet, in % of Respondents, 2021
  • Best-Selling Product and Service Categories, in % of Total B2C E-Commerce Sales, March 2020 – March 2021
  • Brazil: Online Travel Penetration Rate, in %, 2023f

6. Trends

  • Breakdown of E-Commerce Orders, by Mobile and Desktop, in %, H1 2020 & H1 2021
  • Breakdown of Devices Used for E-Commerce Purchases, in % of Total B2C E-Commerce Volume, 2021 vs 2022f
  • Cross-Border B2C E-Commerce Sales, in BRL billion, H1 2020 & H1 202
  • Domestic B2C E-Commerce Sales, in BRL billion, in % Y-o-Y Change, H1 2020 & H1 2021
  • Share of Cross-Border B2C E-Commerce Sales, in % of Total B2C E-Commerce Sales, H1 2021
  • Share of Cross-Border E-Commerce Sales Volume, in % of Total E-Commerce Sales Volume, 2022e
  • Breakdown of Contributions of Regions to the Country’s Domestic E-Commerce Growth, in %, H1 2021
  • Number of Digital-Only Banks, 2012 – 2021e
  • Number of Neobank Customers, in millions, 2016 – 2021e
  • Share of Consumers who Intend to Take a Loan When the Country’s Economy is Recovered from the Pandemic, and Share of Those Who Would Do So at a Digital Bank, in %, July 2021
  • B2C E-Commerce Trends Overview, August 2015
  • Top Reasons to Apply for a Loan, by Traditional and Digital-Only Banks, in % of Consumers, July 2021
  • Actions Taken after Being Denied a Loan, in % of Consumers Who Were Denied a Loan by a Traditional Bank, July 2021

7. Payments

  • Breakdown of Payment Methods in B2C E-Commerce, in % of Sales Volume, 2021
  • Proximity Mobile Payment Users in Select Countries, in % of Smartphone Users, 2021e
  • Electronic Payments Value, in BRL trillions, 2021-2022
  • Number of Real-Time Payment Transactions, in billions, 2020 & 2025f
  • Mobile Wallet Transaction Value, in USD billion, and Volume, in billions, 2020 & 2025f
  • Mobile Wallet User Penetration, in % of Population, 2020 & 2025f
  • Breakdown of Payment Methods, in %, 2020 & 2023f
  • Breakdown of Payment Methods, in % of Volume, 2020 & 2025f
  • Top Payment Methods Used When Shopping Online via a Mobile, in % of Consumers, June 2021
  • Use of PIX by Online Shoppers, in % of All Online Transactions by PIX Users, 2021
  • E-Commerce Transactions Paid with PIX, in % of Total E-Commerce Volume, 2024f
  • Top Reasons Not to Use Mobile Payment App, in % of Consumers, June 2021

8. Delivery

  • Preferred Promotions in Supermarket Deliveries, in % of Online Shoppers, June 2021 – July 2021
  • Reasons Behind Purchase via Supermarket Delivery Apps , in % of Online Consumer Panel, June – July 2021
  • Channels Used to Place Meal Orders, in % of Respondents, September 2021
  • Number of WhatsApp Users, in millions, Y-o-Y Change, in %, 2019 – 2024f
  • Index for Development Level of Delivery Apps for Each Region Compared to Overall Situtation in the Country, June – July 2021

9. Players

  • Top 5 E-Commerce Websites, incl. Worldwide Website Visits, in millions, Brazil’s Share of Total Visits, in %, Brazil’s Number of Visits, in millions, February 2022
  • Aliexpress
  • Amazon
  • Americanas
  • Google
  • Magazineluiza
  • Mastercard

  • Mercadolibre
  • Mimo
  • Olx
  • Pagbrasil
  • Pix

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